Hi guys,
I am running some native campaigns and I have set throughout the funnel the FB pixels because I plan to run these campaigns on Facebook as well (so I'll already have custom audiences and LAL).
Something I wanted to do was to analyze the audience, which is a bit hard to on native. I thought it was possible for this to leverage Facebook Audience Insights with pixel data but seems like it's not doable. Is there anyone who can confirm this?
If not possible with this setup, to achieve what I'd like to, would I need to use Google or Facebook Analytics? Is there anyone who'd recommend one or the other?
Thanks in advance!
If you want to analyze your audience using Google's data simply add google analytics code to your landing page and you'll be able to find quite a lot of information regarding your visitors.
Here's a quick guide I've posted some times ago 
https://stmforum.com/forum/showthread.php?46961