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How to Break the Bank Running Gambling Ads! [Whitelists Inside 🔥] (1)

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Hi, guys!

We've recently noticed an increased interest in the gambling vertical and looking at the current data this vertical is definitely thriving!

That’s why we want to share our gambling insights that will help you rock your campaigns. Here it goes!

1. Gambling Explained
Gambling is one of the most prominent verticals in affiliate marketing. It consists mainly of:

• online casino games such as slots, lotteries, roulette, card games
• online poker
• regular betting
• sports betting
• bingo
• and fantasy gambling

2. When does gambling convert best?
When it comes to performance, a recurring pattern can be observed. Gambling would usually go up in Q1, which is when the various sports seasons start. Then slow down in Q4, around seasonal hypes like the Black Friday or Christmas, since that’s what most people spend their money on. But then it’d quickly regain its usual track.

3. Who’s into gambling ads?
Here’s a brief summary of the gambling vertical target audience. Have a look!

👉 Men are statistically more likely to gamble than women.
👉 People between the ages of 25-45, closely followed by the age group of 45-65 are the key recipients of gambling ads.
👉 Financial status isn’t relevant. People gamble to win.
👉 Most of the people who engage with gambling ads are regular bettors.
👉 COVID-19’s lockdown prompted people to try online gambling

4. Top gambling GEOs
Looking at Zeropark’s data, certain locations can be highlighted as top areas for the gambling vertical. These may vary depending on momentary spikes in demand or traffic type chosen for given campaigns. The countries included are:

• English speaking countries like the United States, Canada, Australia, or the United Kingdom.
• Joined by the Asian areas such as India, Thailand, Indonesia, Philippines, and Vietnam.
• Followed by Latin American countries, for example, Argentina, Mexico, and Brazil.
• And topped with European locations such as Germany, France, Italy, Spain, Czech Republic, Bulgaria, Hungary, Lithuania, or Estonia and Ukraine.

5. Mobile or Desktop?
Both Zeropark’s internal data and external studies prove mobile (including tablet devices) to take over the online gambling stage. Just have a look at the traffic split per device type in May.


6. What traffic works best?


7. And more…
I hope you enjoyed this quick summary, but naturally… there’s more!

• Gambling ad examples
• Tips for boosting your CTR with gambling ads
• Detailed insights
• An overview of gambling vertical’s performance based on Zeropark’s traffic in 2020

8. Gambling Whitelist Data

And here’s a portion of Zeropark’s whitelist data to go with gambling campaigns.




Enjoy!
Magda

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