Hey guys,
I found a pretty successful landing page on GDN with Semrush, running for more then a year.
Now i want to run something similar, i haven't run a GDN campaign before so i'm just looking for some tips and advice.
My idea is with Semrush review the publishers the this landing page has been running on for more then 30 days and drop them into GDN.
Run the campaign that way, setup tracking to monitor placements, and optimise the campaign.
Thoughts on this?
Cheers!
You could definitely do this, chances are that whoever is running this campaign on these websites for a longer period of time is doing that because it works for them. I'm not sure how reliable the data is from semrush when it comes to this, but it's a a good start. And once you see that it really converts well, you can scale the same campaign to other publishers.
It doesn't really work like this, maybe 10 years ago things were more at a placement level... However, there are a lot of algorithmic decisions being made behind the scenes that SemRUSH can't make any real sense of for Display... and well pretty much the same for Search these days.
My recommendation (currently spending millions monthly w/ G and have been running it for nearly 10 years) is to take what you see working and run it as LOOSELY targeted as possible on maximize conversions. So target a single HUGE audience (affinity or in-market), topic, or keyword that's related to your offer or do all 3 (1 campaign and 1 ad group for each campaign, 3 total campaigns - audience, topic, and kw) and focus on whichever has the highest conversion rate from click to purchase because google's algorithm starts with the conv rate (once you start tracking purchases) and loves anything that can do 1% from broad click to purchase in 7 day window, with no re-marketing. Spend 10x your payout daily for 3 days before pausing any of the 3 campaigns or touching them at all. You can freq cap them 1/week or 1/day, day part them to run 6am to 11pm, bid -50% on mobile, and maybe cut younger ages like 18-24 but not always - it'll help save a little budget.. Either way make these changes at launch and not after running or you will fuck everything up. After 3 days or so, take the best campaign and triple the budget and pause the other two. View the CPA on a daily basis for 7 days and it should continue to drop daily, if not then give up and move on to a new test. If it continues to drop daily, you can double the budget daily even more than once a day (just be realistic and expect it to jump a bit after raising the budget - be patient and give it time to drop before freaking out) but overall keep raising the budget daily if CPA continues to drop on a long term view. I've gone from 2k/day to 100k/day in spend doing this on maximize conversions. Once you start raising the budget and the CPA won't go down, you can find the sweet spot or switch to target cpa but that's always a gamble and usually dies after a few weeks anyway. Target CPA works and can save you money if you have the data, but never launch fresh campaigns with it... If you can't afford to do what's described above then you can't really afford to run on Google and you're just gambling with any impressions you may manage to get a hold of on a limited budget.
If you plan to track placements and hand optimize (other than running broad and adding exclusions as you learn them from data) then you've already failed and should probably stick to FB or Native where the optimization is more 2 dimensional and based super transparent placements/sites and user bases. A lot of successful affiliates take campaigns and run them on other platforms that they understand, this might be a better route for you.
Either way, hope the info helps and good luck.