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Sports Betting Is Alive and Kicking! [Whitelists & Keywords Inside] (4)

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Hi guys!

Have you seen our latest blog? If not, here's the (pretty detailed) summary:

📚 Sports Betting vertical in a nutshell

The Sports Betting vertical is very much connected to the gambling business, yet it makes sense to distinguish it as a separate category. In fact, this vertical takes from a few popular niches in affiliate marketing, that is regular sports betting, fantasy sports, e-sports, and even casino-style games, too.

Originally, the biggest boost in sports betting traffic could be seen around the time of big sporting events. These have naturally become a trigger for user-interest and allowed affiliate marketers to capitalize on that. 🤑⚽

😷 Sports Betting vs. COVID-19
But the global lockdown and cancellation of any big sporting events have impacted the sports betting industry, too.

We’ve all seen some stagnation when the virus first occurred, but after a momentary drop, the sports betting vertical has been slowly going up, reaching quite a promising level at this point.

The reason for that can be the fact that sports betting vertical is actually a mixture of a few smaller niches, which turned out to work pretty well during the quarantine period. These are:

• The regular sports betting — even though things are on hold with the big live sporting events in most parts of the globe, Tier 3 countries still show interest.
• E-sports — a great alternative to regular sports betting that’s a thriving industry with high user-engagement and a dedicated audience.
• Fantasy sports — yet another branch of the sports betting industry that hasn’t been, in fact, negatively affected by the virus outbreak since it happens on a virtual level only.
• Casino-style games — although this niche seems to be closer to the gambling vertical in general, it also falls into the sports betting category. And be it for sport, boredom or thrills, the casino games/betting niche has been working great both throughout the lockdown and in recent weeks, too.

Just have a look at the graph below showing this month’s performance of the sports betting vertical in Zeropark. 💪


🚨 Pop, domain, or push ads?

We’re actually happy to announce that a spike in sports betting vertical could be seen across various traffic types in recent weeks.

That’s why we’ve gathered some basic stats for you to have a look and decide yourself!


While choosing which type of ads you want to go for, remember to account for:

• your experience running them before,
• campaign budget,
• whether you want to include creatives or not,
• your optimization strategies.

🖥 📲 Desktop or Mobile traffic?

Zeropark’s platform data prove mobile traffic to perform better with sports betting vertical. Have a look at the following graph showing the device split per pop and domain traffic based on user clicks.


Followed by push and in-page push traffic as divided between mobile and desktop traffic.


Both graphs show that the sports and betting vertical has not only spiked in the last 30 days (both in terms of desktop and mobile traffic) but also which targeting wins. That’s why mobile traffic is a highly recommended option regardless of whether advertisers choose to run their campaigns with pop, domain redirect, or push and in-page push ads.

🔥🔥🔥 MOBILE WINS 🔥🔥🔥

🌎 Where sports betting thrives — top GEOs.
We’ve also researched where the vertical performed best in the recent last 30 days and results proved the following ten countries to show best results:

TOP 10 GEOs:

1. Nigeria
2. Turkey
3. South Africa
4. Zambia
5. Mozambique
6. Brazil
7. Russia
8. Mexico
9. Indonesia
10. Ghana

💉 Injection Traffic for Sports Betting Ads
Injection traffic isn’t anything new to the Zeropark’s advertisers. But since we recently noticed it's working well with the sports betting vertical we thought it's worth sharing the news. 🔥

Note it works for pop and domain redirect ads only, so push traffic is not in scope! To learn more about it, click on the link and head to our documentation section.



🔝 Sports betting related keywords
Also, here’s a list of top-performing sports betting related keywords to try with your pop or pop injection traffic keyword campaigns.








And in case you’ve got any questions, just reach out to us and we’ll be happy to help!

Good luck! 🔥
Magda

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Although it's not relevant for me, what a great write up djeeee! Thanks!

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Thanks alot for your post, you rock

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Hi guys!

In case you needed even more HOT DOMAIN REDIRECT KEYWORDS for your sports betting campaigns, here's another batch.

Enjoy!
Magda

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