Hi guys,
I was wondering what your thoughts are on Taboola's Fixed and Smart Bid bidding strategies. Are there situations where you'd use one rather than the other?
Currently, I have only tested Smart Bid and I'm not loving it. After a few thousands spent the campaigns are still bidding "incorrectly" (meaning higher than their estimated EPCs) on a lots of Sites, which I think is dragging the overall performances down.
Curious to hear your thoughts on this and thanks in advance to anyone who's gonna share them!
If you don't have a problem on passing conversions and revenue information back to Taboola, or you are already doing it, then SmartBidding should deliver better results than FixedBidding.
However if you're not sending any conversions information back to Taboola, then you may get better results with fixed bidding.
Generally speaking, there's a mixed feedback about Smart vs Fixed bidding, and I believe that is mostly influenced by the optimization strategy one has.
My feedback is this: smartbid is better for scaling(if you are tracking correctly), fixed bid is best to start with, but only if you have an automation tool behind(and setup automated rules there). It's very easy on native to lose money in a blink of an eye.
Another thing is, taboola's reporting is not always very accurate with no of conversions so optimization can be compromised also sometimes.