I'm trying to practice creating an LLA for people that have viewed content on my store, so that when I have enough data I can do it without any problems, but there is conflicting data. Under my events manager overview it says there have been 198 view contents, but when I go to create a lookalike audience it says my pixel has only received 15 view content events that contain value in the past 60 days. What is the cause of the discrepancy here?
Without knowing you have setup your pixel on your site, and without printscreen of what you are looking at, it is difficult to find out what is happenning
Put the URL so we can have a look
Also, this page could help
https://www.facebook.com/business/he...69097953376494
The data just took about 24 hours to fully load in, but it's all correct now. Just took a little while. Thanks for helping out!