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Re-sending the same email to non-openers? (7)

05-26-2020 12:36 AM #1 santavittoria (Member)
Re-sending the same email to non-openers?

Hi Guys,

Is there any issues with re-sending the same email again to your list, to people who didn't previously open it and excluding those who did open it?

Cheers.

05-26-2020 05:43 AM #2 stickupkid (Senior Moderator)

Thats quite common yes! Preferably use another sender/subject, maybe this time they are triggered.

Or something like this in front of the original subject:

Reminder
Last chance
You missed out etc etc...

05-26-2020 09:27 AM #3 matuloo (Legendary Moderator)

Yup, it's used very often... I've seen up to 5 follow ups being used, each time with a different subject as stickupkid suggested. Some list owners delete inactive (nonopeners) contacts from their lists since it's hurting the overall performance, but before doing so, they try everything possible to get the users attention. So it's pretty common to get "last chance" emails that emphasize the need to open emails from time to time in order to stay in the list. A few large newsletters that I'm subscribed to are doing this every so often.

Is there any issues with re-sending the same email again to your list
To put it simple, as long as they opted in and didn't unsubscribe, there won't be any legal issues in mailing them again and again, just don't overdo it as it might increase the unsubscribe rates. And sending a ton of emails to those who don't open it, will have negative impact on your overall delivery rates with certain services.

06-03-2020 08:32 PM #4 kylekostechka (Member)

really common but normally only when you are trying to hit a recip or click requirement. If you are just trying to milk an offer it can be risky so do so on a limited basis. If the offer is working we found better success emailing to clickers that didn't buy a second time with a last chance and a warmer swipe.

12-01-2020 10:38 PM #5 guerrillamarketing (Junior Member)

No. It's generally a good idea. Change subject lines.

12-02-2020 08:58 AM #6 LeadNetwork (Member)

It`s absolutely normal practice, agree with all previous answers.
I`m applying the same tips

12-02-2020 03:34 PM #7 iAmAttila (Veteran Member)

Quote Originally Posted by santavittoria View Post
Hi Guys,

Is there any issues with re-sending the same email again to your list, to people who didn't previously open it and excluding those who did open it?

Cheers.
what worked for me to reach non-openers is to make the subject short as hell, and click baity.. like re: hey?

re: important

re: you see this?


i thank my brother ian fernando for this awesome method to bring more emails alive!!

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