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Facebook ads for single product ecommerce (5)

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Hi Guys,

If you have a single product store like this: https://www.blendiblender.com/ and you have limited budget of about $200 a week, what strategies would be effective ensure conversions with FB ads?

Cheers.

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I would safe more money, 15 dollar a day on a 100 dollar product is hard to ensure conversions.

Pixel need to warm up, quite a lot clicks needed before getting a sale etc.

Or you do engagement / ppv post and make lla’s based on those results. That shouldnt be costing much, since video ads and catching the "long viewers" are quite cheap. A bit warmer audience but still too cold if it was me.

Pulling of a killer angle/funnel would be the only possible way to get cheap conversions from scratch.

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Okay, assume I am your customer. And soon after checking your product, my first thought is - "let me check amazon if the product is cheaper and is available there?" Second - " what is so unique about blendi?" Third- " Why should I trust this guy?" (yes you show social proof, but still... because I am paying nearly $100 to buy your product)
Coming to promotions - there's an important factor to consider when you promote by Facebook ads. Most ads on social media are intrusive, we tend to scroll down when we see one (you and me are no exception here). Yet there are a few impulse purchases - "let's get this!" This holds true for cheap items maybe $10 -$30. And Facebook seems to help there with it's AI showing ads to potential buyers. Your product seems expensive...
Can you think along these lines too - "does my product solve a pain point or solves a real problem?", " are there people who would be passionate about my product", "why should they choose me over others and use their credit card" etc.
If your product solves a big problem or fills in a huge need, people don't mind paying more... Here's a quick example - say of instance selling you are selling solar powered chargers to those who love camping/glamping. Here solar powered chargers are solving a problem here. But again if your ad is selling right away to interested campers who are there on facebook to connect with friends it may get a bit tricky. You may make a few sales and potentially profit but may not be a big hit for a product that may have a huge potential if you are not warming up your audience the right way.

Instagram shoutouts are good too. But you must know what you are doing before paying for shoutouts to huge accounts. I checked your Instagram link, but it does not seem ready as of now. If you are selling to a few interested friends through DMs maybe... But again, are you able to find collaborators here to grow your account? I'm not sure because the page theme seem too narrow.

There are other options that you can explore too like Pinterest ads if you are in one of the countries that support it. Then other platforms - say Google, Youtube, whatever! It seems though your focus is on Facebook ads.

Well... these are my thoughts and are by no means exhaustive. Hope this helps.

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Thanks for the responses, how about remarketing with FB ads?

If someone goes to the website (interested in product), then re-market to them with FB ads with a special discount?

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Remarketing is 4x more effective. Worth your time and effort! Good luck.
LLA is the lowest hanging fruit anyways.

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Home > Paid Traffic Sources > Facebook & Instagram