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Reducing Cart Abandonment Issues (4)

05-24-2020 06:42 AM #1 lushlemur (Member)
Reducing Cart Abandonment Issues

I'm looking for any tips on how to decrease cart abandonment for my Shopify store. I've had 10 people to initiate checkout in my online store after one day of running Facebook ads and still no completed checkout. I'm aware of email campaigns for people who have reached check out, and I have those up and running, but I'm wondering if there's any other on page solution to this issue some people have had success with. I've had a number of Shopify stores and closing the sale always gives me the most trouble, unsurprisingly.

05-24-2020 07:10 AM #2 stickupkid (Senior Moderator)

Quote Originally Posted by lushlemur View Post
I'm looking for any tips on how to decrease cart abandonment for my Shopify store. I've had 10 people to initiate checkout in my online store after one day of running Facebook ads and still no completed checkout. I'm aware of email campaigns for people who have reached check out, and I have those up and running, but I'm wondering if there's any other on page solution to this issue some people have had success with. I've had a number of Shopify stores and closing the sale always gives me the most trouble, unsurprisingly.
More info please on vertical, payout etc. 10 atc’s on a low cpa offer should result maybe in a single sale, but if it’s high CPA you have too little results

Also if you share the shop people will have tips how to increase sales.

Another thing, maybe your angle is not strong enough? At last how are you optimizing?

05-24-2020 07:31 AM #3 lushlemur (Member)

Vertical is wireless headphones and the target country is Russia. I'm doing aliexpress dropshipping and the product costs $19, so I'm selling it at $44. I considered sharing the site, but it's in Russian I'm not sure if it would still be worth sharing since it's all in a completely different language, but here it is https://wirelessclubrussia.com/colle...-redmi-airdots

I'm going to start running search ads targeting keywords like "wireless headphones" and "best wireless headphones" translated into Russian. Both of those have a search volume of around 60,000 and per month, so hopefully that will help with cart issues.

Until this point I was't even sure what an angle was, tbh. That's definitely something I can really improve on.

My site is only a few days old and received it's first 100 visitors through facebook ads on a $10 ad spend, so I haven't started optimizing anything nor do I really know where to begin.

05-24-2020 08:26 AM #4 youreadthis (Member)

Look around at good checkout page examples. There is a lot of space on this page which can be used to increase trust, and therefore conversions. I don't know what kind of options you have with Shopify, technically speaking. Adding a phone number, live chat, reviews/testimonials, other proof by experts in tech field, guarantees, verfication stamps /the ones of visa u have on home page/ etc icons, delivery FAQ, yada yada can maybe help

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