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Push Traffic 101 - Creatives (53)

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In this part I want to talk a bit about creatives with you.

It´s important for me to keep the whole creative part simple, there is no need to make it more complicated than needed.

I have a rather general rule set for my creatives that works for most verticals but there also are some exceptions that I explain later.

But apart from just the text and icons there are also few other things to take care of with the creatives.

The best creative won´t help when it just doesn´t receive enough volume.

I will tell more about that aspect later.
Let´s first check the different elements in the creatives one by one.

The Icon

The icon is only very small so you should take care that it isn´t too complicated.

It should be in a way that the users see immediately what it is about.
And with this I only mean that they should be able to recognize the icon, the icon doesn´t necessarily have to do with the offer you are promoting.

It´s rather a „Hey, you have a notification“ to get the user interested to check the rest of your creative.

What I like is to just use message icons.
Go to google and search for message icons and grab few of them.

I have a folder with about 30 or so different message icons and in probably 95% of my campaigns I use these.

There are better ones to use and not that good ones.

I prefer to use coloured icons because from my experience they work better than black and white ones.

Here are some message icons (in the green boxes) that I would consider as good to test.





Now most of these icons are just that – message icons.
What I like to do is to add a „1“ to the icon so that it looks like „1 New Message“.

Before



After



Another very good option to get message icons is to go to Adplexity and just grab them from there.



The reason I like to use message icons is that they do basically exactly what I want, they show the users that they have a notification.
They are very clear in their „message“

When you use icons that are more related to the offers you are promoting you risk that the users don´t recognize them immediately.

A good example is when you promote sweeps and use an image of an Iphone 11 or Samsung S10 as icon.
Users see that it´s a phone but often can´t see right away what model it is.

Here are some verticals where message icons work just as good as vertical specific icons.

- Sweepstakes (icons of the offers I promote)
- Casino (Slot machines, „Jackpot 777“)
- Nutra COD (Lemons, few other icons I grabbed from Adplexity)
- AV/VPN (Warning Signs and simiar)
- Crypto (Bitcoin symbols etc)
- Mobile content/Push sub collections (there I only used rather general icons and text)

But there are also some exceptions, there were 2 verticals where the message icons didn´t work that good

- Dating (for dating small images of girls, asses worked better)
- Games/Browser Games (here icons like small image of game graphics or game logo worked better)

So for most campaigns I use message icons at least for a test because it´s much easier and faster to test then.
Later I also splittest message icons vs offer specific icons.

But the notifications have not only the icons, they also have...

The Big Image

Here I also like to keep it as simple as possible.

And this means that I also like to test with no big image at all.

You know the saying „A picture is worth a thusand words“.

But this works in both directions, good as well as bad.

So when you use a good big image it can definitely help.
But when you use a bad image it can hurt your campaigns alot as well.

That´s why I like to test with no big image at all.

No image – no damage

There are good trafficsources out there that don´t support big images anyway and you can still run very good campaigns there.

When you eliminate an element from the creative the test process becomes faster and easier.

But again, a good image can also help so once you have a good funnel it´s absolutely worth to test big image vs without big image.

For the big images there are basically the same rules as for the icons: keep them simple so that the user immediatley can see what it is about.

That means that you shouldn´t use too much text there, not many graphic elements, not overloaded stuff.

When you use different elements in the big image like background image and CTA also make sure that they have a high contrast and focus the users eyes on the more important element that way.

Make it for the users easy to „read“ the images.

For sweepstakes it often also works good when you show people holding the „prize“.

In other verticals more „native-like“ images can work pretty good as well.

Here are some good vs bad examples for different verticals

Amazon Gift Card Good






Amazon Gift Card Bad






iPhone 11 Good






iPhone 11 Bad






Casino Good






Casino Bad






Weight Loss Good






Weight Loss Bad






Dating and (Browser) Games are an exception here again.
Just like the icons these verticals work often better with big images.

I guess the reason is that dating as well as games are rather visual verticals where images have a much higher impact compared to other verticals.

But for the images the same rules apply, keep it simple and not too overloaded.

World Of Tanks Good






World Of Tanks Bad








Dating Good






Dating Bad








That´s about the images for now.

When you have specific questions just post them here.

But the images are only one part of the creative and the text is the more important part.

The text consists of the title and the description.

For the title you mostly have about 30 characters, for the description 40-70 characters (depending on the trafficsource).
As you can see there is not much room for a long message so we have to make it clear with as less characters as possible.

When you need to translate your creatives text to other languages just use Google translate for it.
For such short phrases it works good.

The Title

The title is basically just as an eyecatcher to get the user curious enough that he wants to know more.
You don´t even have to put info about the offer you are promoting in the title, it´s only important that you use a title that gets the user curious enough to read the description as well.

You can use general text in the title like

- (1) New Message
- Congratulations, you were selected
- (1) Important Message

That way you don´t say at all what the offer you promote is about but it´s enough to grab the users attention so that he wants to check the decsription.

You can also use titles that are already related to the offer, basically to warm the user up for the description.

When I use rather catchy titles I often make the first character of each word in upper case and/or write specific words completely in uppercase to drag more attention towards these words.

- Earn $xxx Per Day From Home
- Date A Hot Girl Tonight
- #1 Weight Loss Secret Revealed
- How to get a FREE iPhone 11

Another good tactic is when you use questions in your title

- Is Your Phone Too Slow?
- Are You Looking For A Date?
- Can You Beat The Highscore?

All these titles can work pretty good already but now let´s spice them up a bit.

For this we use our superweapon – Emojis

When you use Emojis it can help alot to get a higher CTR but not all Emojis work same for all campaigns.
I always try to use Emojis that are at least a bit related to what I promote.

When I promote Antivirus offers for example it doesn´t make sense to use a smiling Emoji then.
Or when I run dating it doesn´t make sense to use a car Emoji.

And although Emojis can help alot we still shouldn´t over do it.
I usually use maximum 1 Emoji in the title and 1 Emoji in the description.

Here are some example for few different verticals.

Dating Emojis




Gaming Emojis




Sweeps Emojis




AV/Booster/Cleaner Emojis




Streaming Emojis




Financial Offers/Crypto




Then there is one more Emoji that is good to use: The arrow.

When you use a wording in your tilte that just by itself wouldn´t get the user to check the description a down arrow can help to move the users view to the description.

- iPhone 11 for FREE? ⬇️
- Blockbuster in HD for FREE ⬇️
- Lose Weight Easy And Fast ⬇️

The down arrow can also work pretty good when we use scarcity tactics

- Only Today ⬇️
- Limited Supply ⬇️
- As Long As Supply Lasts ⬇️
- Act Now Before It´s Too Late ⬇️

Ok, now we learned how to use the title as an appetizer to make the users hungry for the description

The Description

In the description you have the glorious task to put info about the offer, a sales pitch and a CTA in olny 40-75 characters.

The good thing about it is that you don´t have to write a long text, the bad thing about it is that even if you wanted you can´t write a longer text.

As you can imagine, in the description there is no room for bullshit.
All that matters there are clear and short phrases or instructions for the user.

In the title we only wanted to bring the users attention to the description, now it´s time to give him info about what we are promoting to get him interested enough in our offer to click on our ad.

This is not always that easy to decide between more text for info about the offer or more text for a strong CTA.

For things like „You can win an iPhone 11. Click here to read more about it“, „Best voted Browser Game in 2020. Sign up NOW to play it for free“ or „Make $5k per day with Bitcoin. Click here to learn the trick“ you often don´t have enough characters to use.

One tactic that you use is to just integrate the CTA directly in the description.

- Click Here To Win An iPhone 11
- Sign Up Today To Receive Your Bonus
- Play The #1 Voted Game For Free Now
- Learn The $5k/Day Bitcoin Secret HERE
- Scan your PC for up to 67% more speed

Another tactic I often use is to don´t use a CTA at all in the description and instead I just put an arrow at the end to show the user he should click there to continue.

- 37 Girls from your area are looking for a date ➡️
- The Secret Trick To WIN With Bitcoins ➡️
- Lose 20 Pounds In 10 Days, Easy And Fast ➡️
- The $750 Gift Card Amazon Giveaway ➡️

When you do it like that you have more characters for info about your offer but you still have a strong „CTA“ to tell the user that he shall click there.

And another good way to put more info in the description without wasting characters for a CTA is to just „cut“ the text so that the user knows he has to click when he wants to read more.

This is something that you probably seen more on Native, but you can use it for push creatives as well.

- The weight loss trick to lose 20 pounds[...]
- To make $2k per day you only need to[...]
- You can get an iPhone 11 for $1 because[…]

Alright, now we learned about the different elements in the creatives, about icons and big images as well as title and description.

But this alone doesn't guarantee a good performance.

As I said already in the beginning, the best creative won´t help when it receives no traffic.

To understand what I mean with it let´s check how the trafficsources work because the formula

Higher Bid = Higher Volume

is only partially true, the bid is only one factor for more volume.

When you run your push campaigns on CPC you only pay when a user actually clicks your ad.
This is very good to keep more control over your adspend.

But as you can imagine the trafficsources also want to make money.

That means they send the highest volume to the creatives that make them the most money.

And this isn´t necessarily the creative with the highest bid, it´s rather the creative with the best combination of bid and CTR for the trafficsource.

To know which creatives makes them the most money the trafficsources basically calculate the amount they earn per 1k impressions.

Here is an example to show you better how it works.

Creative A: $1 CPC and 0.1% CTR = 1 click per 1 thousand impressions = $1 CPM
Creative B: $0.10 CPC and 3% CTR = 30 clicks per 1 thousand impressions = $3 CPM

You see, creative A has a 10x higher bid than creative B but because of the lower CTR the trafficsource would make only $1 CPM from creative A and $3 CPM from creative B.

In other words, the creative with the lower bid but higher CTR would make the trafficsource 3x the money as the creative with high bid.

And this is why the creative process can become a bit difficult.

Often it´s no problem to make creatives that are highly related to the offer but then they don´t have a high enough CTR to compete with other creatives.

It´s also no problem to make very high CTR creatives, but then you often have the problem that they are not related enough to the offer so they just don´t convert that good.

The secret is to find a good balance between high enough CTR to compete and being related enough to the offer to still convert.

I usually start with creatives that are very targeted to the offers that I promote and when I don´t receive enough traffic because the CTR is too low I start to change the creatives step by step by step and try to get a higher CTR but still be related to the offer.

That way I make sure that the users that click my ads are interested in my offer and don´t just click because of some clickbait text when they then don´t convert at all.

Unluckily there is no golden formula for CTR vs CVR or CTR vs CPC, just test and try to find that
combination that works best for your campaigns.

But it can help when you difer between the offers you run, when you differ between conversion flows, payouts and stuff.

When I run for example $700 Crypto offers I am not really looking for the highest CTR, there I am rather trying to run really targeted creatives to make sure to only get clicks from users who are really willing to grab their credit card and pay $250 FTP on the offer.

In such case it´s quality over quantity because you want to target a pretty tight audience.

When you however promote offers like sweep SOI that attract a very large and broad audience you can try to go for higher CTR instead.

You can do it by not being too explicit in your text and rather go for clickbaity stuff.
For a better CVR of course it´s good to still be related to the offer.

But when you have a really good converting offer it can also be worth it to go for maximum CTR = highest volume with text that is very general and not related to the offers at all.

- Title: (1) Important Message
Description: Click HERE to read

- Title: You have (1) Message
Description: Click HERE to read

- Title: ATTENTION
Description: Click HERE for more info


Ok, now let´s destroy a myth that you often read about push traffic:

Creative Fatique

Really, there is no creative fatigue similar to banner blindness when you run creatives for few weeks or longer.

I personally have campaigns where I run exactly the same creative for several months.

Why don´t I change it? - Because it still works

Yes, it happens very often that a campaign/creative works very good when you start a campaign and then the volume drops after few days or so.

But this has nothing to do with creative fatigue, the reason is not that too many people have seen your creative in few days so that it doesn´t work anymore.

The reason is that when you start a campaign the creatives receive a traffic boost to check how they perform, what CTR they have and how they compete with other creatives.

When your creatives have a high enough CTR to make the trafficsources enough money they can run for very long time.
When they have a too low CTR and don´t make enough money for the trafficsource you will see that after the initial traffic boost the volume will drop pretty fast.

Ok, now let´s work through it step by step.

The most important task is to find a creative that is converting.
Even 100% CTR on your creatives won´t help at all when it just won´t convert.

So your first step should be to find converting creatives.
When they don´t receive enough volume because of too low CTR you can work on it.

It´s better to do it like this than other way round where you first try to work towards a high CTR.

That way you don´t lose money on traffic that is unrelated to your offer just to maintain a high enough CTR.

When you found a good creative/good creatives that are converting but their CTR is too low to receive enough volume you should try to change them to make it a bit more clickbaity yet still related enough to convert.

It can take some time to understand the process because it´s also different from campaign to campaign but it´s good to find a good balance between CTR and CVR.

For this it´s also good to check average CTRs for different verticals and targetings (mobile vs desktop) so that you get a rough impression what CTR you should try to have.

But often it won´t work that way.
Often you have to sacrifice too much CVR for a high CTR that the creative is not converting good enough anymore and you can´t run it on profit.
In such situation you should rather keep the good converting creative and try to get more volume for it again.

On the other hand even the best creatives sooner or later come to an end.

Again, when a good creative has a big drop in volume it´s often not because of creative fatigue, it´s often only because other creatives make more money for the trafficsource and receive more traffic then.

And when you need more traffic to good creatives with rather low CTR there is a simple trick: You just need to get the creative back into moderation.

What happens then is that the creative has to be approved again and when it´s approved the trafficsource will send an initial traffic boost to the creative again to check how it performs.

The process to receive the trafficboost can be a bit different from trafficsource to trafficsource but in the end it always comes down to one of two options.

Option 1 is easier, there you just need to make a small change to the creative and it will be seen as a „new“ creative that has to be moderated again and when it´s approved it receives the traffic boost.

To be considered as „new“ creative you don´t have to make big changes there, it doesn´t make a difference if you change only one character in the description or if you change icon, image, title and description altogether.

A change is a change and gets the creative back into moderation.

Now let´s check about the best way to make changes without hurting the creatives performance.

To do so it´s best to change the least important element.

Better don´t mess around with the title and description, changes there can have too big impact on the performance.

Depending if you use a big image or not I also wouldn´t change it because it also can have too big impact on the performance.

Now only the icon is left and there you can make very easy changes withough hurting the performance.

Do you remember when we talked about the icons?

Here come the beauty of message icons – When you need to get your creative back into moderation just change the message icon to another similar message icon.

These changes have the smammlest impact on the performance but they still get your creative back into moderation.

When your creative then receives volume again and after few days or so there is another drop just change it back to the original icon.

You can repeat it over and over so with only 2 icons you can run a good creative basically forever when you just switch them back and forth when you need to get into moderation again.

Unluckily this trick is not working on all trafficsources.

Some sources will also put your creative back into moderation when you make changes but they won´t send you the initial test boost then.

In such case the solution is also very easy: Just clone the original campaign with the good working creative on the trafficsource and run it.

Don´t change anything there, keep the same targeting, same bid, same converting creatives, same tracking URL.

That way you will receive a new initial trafficboost to exactly the same converting creatives and when you use the same tracking URL you also have all stats in one tracker campaign and not split across several different campaigns.

A good creative is a good creative and can run for months.

So when traffic drops for that creative it´s always better to find ways to receive more volume to the winning creative again than going into test mode again.

Now at the end of this post let me tell you a bit about my flow, how I start and test creatives.

I often test many different things so for me it´s important to work fast and effective.

That´s why I try to keep the creative process also as simple as possible to check for potential and when I see that it works at all I try to increase the performance.

For the creatives it means: Message icon and no big image.

That way I have one element less to take care of (big image) and also don´t have to spend much time on the icon.

This setup is absolutely enough to see if a campaign has potential or not.
I dont want to waste time on campaigns that don´t have potential anyway and are not worth it.

When I see that it´s working I try to find out if other combinations are doing better.

Let me show you an example of a Casino campaign, how I would start testing creatives and how I would then continue testing variations of a good creative.

1st Stage: Rough Performance Check

In this stage I keep it as simple as possible just to see if the campaign has potential to work or not.

That´s why I start with just a message icon, no big image and few different title/description combinations like these ones







When I found the best working text I continue with it and test different variations.

Let´s assume that the first one is the winning text and let´s check if we can increase performance with other graphics.

2nd Stage: Testing the icons

First I test message icon vs offer related icon to see if it affects CTR and/or CVR







When I found the best working icon I will continue with the winning text and the winning icon and then test if a big image will increase performance even more or not.

3rd Stage: Testing Big Images

Let´s not take the winning combination of text and icon and test if it will work better when we use a big image or not.







After all these teste have finished I should know

- Which text works best
- If message icon or offer related icon is better
- If performance is better with or without big image

When I identified 1 winning creative I use it as long as it works and usually don´t run other tests with different icons/images/text in my main campaign anymore.

I still test other combinations here and there in separate campaigns but I don´t touch the main campaign anymore to don´t mess up my stats.

To keep an overview about the different combinations, what works and what not I use a simple Excel file to track that stuff.

This is an example of how such file looks.

With these files I have all info about the different creative variations all in one place and it´s pretty easy that way to see what is working best.

Well, that´s all for now.

I hope I could give you some insight into the creative part, when you have any questions just post in the thread and I try to answer them as good as possible.

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Dude. This is good. Too good.

I thought you said you wouldn't spoon-feed us, like Amy?

You mentioned it's used in Native ads, and gave some examples, but using the powerful epsilon on purpose, "..." can work wonders.

E.g.

Fuck, even I would click on that just to see what the end of that word is... is it cash? Is it casino? I must know!

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Wow! Good stuff.. as always

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Happy when it helps

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I was waiting for next part so impatiently but it was worth It's awesome! Thanks a lot!

A have a few questions after read:

1.

I mostly run my camps on Propeller and I experienced that changing things in campaign is not really good thing. So usually I just clone the campaign. I don't change bids and I don't change creatives as well.

How about in this case? Small change could do the job there? Or they don't send boost anyway? Also changing creatives won't screw up whole campaign, similar to changing bid?

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2.

When you test creatives how to deal with traffic source giving most of the traffic to creative with highest CTR? It's quite hard to test it properly when traffic source can't give enough traffic to 2nd and 3rd creative.

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As I said, the process can be different from source to source and on Propeller for example just changing the icon or so won´t give you a new traffic boost.

In such cases just clone the campaign as you already do

When you have different creatives that are converting for you but only the one with highest CTR receives the traffic just isolated the other creatives and test them in a separate campaign.

That way you get rid of the "higher CTR" competiton and can test the creatives performance better.

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Cool, all clear now, thanks!

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Thanks for sharing this @twinaxe!

How do you check the average CTR between various targetings, verticals? Remember that GEO difference can also make a very big difference in the CTR. (For example: 1% in AT vs. 5% in ZA for dating)



Being someone who watched your webinar and implemented your guideline of a structured approach to a newbie of:

TEST STAGE CAMPAIGN [2-3 DAYS] (test campaign budget formula)
OPTIMIZATION CAMPAIGN (budget would be the same as test campaign? correct me if I'm wrong lol)
SCALING CAMPAIGN (unlimited budget )

When do you complete all these tests for the creatives? I am assuming you wouldn't usually get it all done throughout the TEST STAGE campaign?

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It´s a good part empirical values

Or just ask your trafficsource for average numbers.

But really, you don´t need actual numbers for it, rough estimates are enough.

You´re my man

Not really the same, the calculation for the test budget is rather for the real first tests to check if a campaign has potential or not.

Then I calculate it to have a rough amount I am willing to spend to see if the campaign is worth it or not.

When you are at the optimization stage it usually means that the campaign is good so you don´t need to calculate new test budget.
When it works it works, then I run with as much budget as possible.

These are good question and unluckily the answer is that I personally work rather somewhat dynamic with it.

The creatives are rather hard to calculate in advance because in the end you often can´t really predict which creatives receive highest CTR and thus receive most traffic.

Its also a difference if all only 1 or 2 creatives with similar CTR convert or if creatives with big difference in CTR (and volume) convert.

Similar CTR/volume creatives can just run together to test them, creatives with different CTR/volume that convert would be separated and tested in different campaigns to get a better idea of the creatives performance when they don´t have to compete with each other = higher CTR creative > volume than lower CTR creative.

But what I usually do with creatives is to not find the best one right away, when different creatives are converting I rather try to get rid of the worst ones first and work my way up to the best one.

When I identified the best creative I test different setups of that creative (message icon/offer specific icon, with big image/withour big image).

For that test you can calculate budget again but when the campaign is converting very good and I have some stats already how it can be I also cut the worst creatives rather fast so that I don´t waste too much time with it and rather try to get the best creative ASAP so that I can finish the test stage and continue.

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PURE GOLD! Thanks for sharing

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Thanks alot for the answers!

Wait a minute! You said that when you finish a test campaign you don't need to have the campaign/offers profitable (or was it just campaign, i.e. some offer must be profitable?) but rather that you need to see potential that you can optimize to continue to an optimization campaign.
And that you only start cutting metrics by x payout (like zones) in the optimization campaign. So in your opinion its not needed to define a budget for the "placement cutting" slow and patient surgery?
What kind of stats Do you mentally calculate anything from these stats for further actions of yours?

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@affpayinggao Thanks for the kind words although I am a little bit angry with you.
Last year when I started my blog I sent 2 requests to get my blog listed on affdaily.com but didn´t receive a reply

Unluckily now I didn´t update my blog for some time

Yup, because when I just want to check if there is potential or not it´s a limited 1 time task.
That´s why I like to define a budget for it.

But optimization is an ongoing process, when a campaigns runs for months the optimization also goes on for months so there it doesn´t make much sense to set such budget as well.

Sure man, didn´t you know that people call me "The Mental Affiliate"?

Ok, let me try to explain a bit better.

The phrase you quoted in your last post was related to this text block

It wasn´t for completely new campaigns or split tests for completely different creatives.

I usually start testing few different creatives/texts to see which one is best (or eliminate worst ones).
For this I mostly use a bacis setup (for example message icon and no big image) to keep it as simple as possible and to work with as less different variables as possible.

When I then find the best working creative from these tests the quoted text above applies.

Because then I start to test different variations (same text but other icon, with/without big image) of the winning creative.
It´s the winning creative because it converted best from all tested creatives.

And this is what I mean with "having some stats already", the stats from the basic creative.

When I know already a bit how the basic creative converted I can use these stats as kind of rough estimate how the variations have to perform to beat the basic creative.
When I test for example then the basic creative with 4 different variations and I see that 3 variations also convert good but one sucks from the very beginning I will kill it rather fast and continue with the working ones.

Let me know if it´s better explained now or if you have more questions

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Got it! Thanks for explaining that TheMentalAffiliate!

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Thanks so much @twinaxe for a great post. Can't wait for the next part!

I read your post and immediately applied your methods to a camp in a GEO that has an average of 0.5-1% CTR, the results speak for themselves:

BEFORE:


AFTER:


Definitely happy with those results!

I was struggling to get them past 0.5% and now it might be time to reign them in a bit. I was surprised the CTR is this high as I started off quite targeted and specific like you suggested.

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Hey Gav, thanks for the post.

This is what keeps us motivated

A healthy CTR is important and shouldn´t be underrated so it´s great to see that you could improve yours.

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@twinaxe | Very effective and Useful Guidelines.
Thank you very much

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Glad when ypu like it, feel free to ask any questions about it that come to your mind.

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Thank you for everything you are sharing. One thing I haven't seen you address is landers. When I spy on Push, I always see these crazy landers. Not even just spin the wheel or select a box, but then redirects. Is that is what works, or just what I'm finding spying?

Basically, can you share a bit about what works with landers like you did with creatives to start this thread?

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Yup, already working on it

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Thank you so much! I love everything you shared so far. It really helps me understand WHY so much better than almost anything else I've seen. So far I've either gotten spoonfed or they want to leave out key details of the testing and hyperfocus on another part of being successful, such as optimization.

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Wow, I am flattered from your nice words.

Thank you very much.

That´s great because exactly this is important for me.

It won´t help at all when someone just shows the exact steps to run a specific campaign or so when they don´t also explain all steps involved.

When you want to survive in the aff-jungle and when you want to be an independent affiliate you need to understand the system and how the different elements are connected.
Then you can learn everythign else on your own.

It´s like maths, when I just tell you that 3+6=9 or 7x6=42 then you know the right results but you still don´t know why.

When I teach you how to calculate you can get these results on your own.

Or in other qords, give a man a fish and he has food once.
Teach a man fishing and he has food forever.

And I want to teach you fishing

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Yep, now just need some info on the landers

I know you haven't gotten to that part yet, but are they pretty basic, or are they the crazy ones with weird redirects (beyond tracker ones) and picks up on ISP, mobile carrier, etc.?

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To jump onto the lander question, have you had any success with direct-linking in push?

Apologies if this is a noob question, I'm fairly new to paid AM and just trying to learn the ropes and figure out whether I need to create a system for handling landers already, or if I can wait a bit and try to learn the ropes of push as a traffic source using direct-linking to an offer.

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Check the thread in my signature about direct linking.

It can work but most cases landing pages work better so it's better to get used to it so that don't have to rely on stuff that works direct linked

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I tried to start a new campaign and PropellerAds rejected my creatives.

Here's an example:



What do I need to do differently?

Thanks!

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I am not Propeller Ads, it's best when you ask them directly

Usually it should also show the reason why it got rejected.

I could imagine that it got rejected because the icon looks pretty similar as the WhatsApp icon.

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I had several issues with Propeller. Sometimes reject reasons are really odd and funny.

Probably they didn't like the word "Win".

In case you have several creatives just deactivate the rejected one AND change the text to "I love you twice as much" (without change even deactivated creative gets rejected).

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Yes, because when you just deactivate them you could also activate them later without a new check

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Yeah I changed the wording to "chance to win" and then it was approved.

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Awesome tutorial,thanks for sharing!

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Hey twinaxe,

Thanks for the wonderful guide.

Can I ask how did you evaluate the performance of of title, icon, description？I knew you put the results in a doc. Did you look at the CVR only or CTR*CVR? CVR might be influenced by landers.

These days, I tested some creatives based on the method you mentioned. It was really powerful.But I often saw some creatives with higher CTR but no conversions and some creatives have lower CTR but have some conversions. So, I'm a bit confused here. It'd better if you could elaborate a little bit more.

Also, how much budget shall we spend to test creatives? Is 10*CPA enough?


What about the next threads? What shall we do after testing the creatives? Let's say, I found a winning title, icon and description. The next thing we shall do is to test landing page or offers?

Thanks.

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Than you, too

Glad when you like it.

Well, it´s no strict system that I use.

Basically I just make an excel sheet with the campaigns and what title and description I used, then I also add which icon and big image I used.

That way I have a good overview about what combination works best.

Additionally I make a notes if I ran the campaign only with icon or with icon and big image as well.

This helps to see if "only icon" or "icon with big image" works better when I ran it both together in a campaign.

That´s normal behavior, often more general creatives have higher CTR but lower CR later wheres more specific creatives mostly have lower CTR but then convert better.

It´s about finding a good combination of high enough CTR and being specific enough for the offer.

A good CR is not enough, you also need a high enough CTR to receive enough volume, otherwise your campaigns runs dry.

To be honest, I don´t have a strict rule about budget for creatives.

The thing is that you often have the situation that start with few creatives but after short time only one creative (or two) receive all the traffic and the remainign creatives don´t receive enough volume.

Mostly the creatives with highest CTR receive the most volume.

When I have creatives that perform so different in terms of CTR, volume and CR it´s sometimes hard to compare them.

In such situation I just keep the campaigns running with the creative(s) that receive the traffic, when they convert good enough I keep them the way they are, otherwise I try to improve them.

When the low CTR creatives from the campaign convert good as well I test them in a separate campaign.

It doesn´t make sense to let them run together with higher CTR creatives because then they have no chance to receive enough volume to check the performance.

When they don´t have to compete with high CTR creatives in the same campaign you can test them much better.

Just writing on it, will be about setting up campaigns and testing.

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Thanks twinaxe,

Looking forward to the next threads.

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Hey twinaxe,

Do you use direct link while testing the creatives? Making landing pages may spend lots of time. Direct link is much faster to test an offer.

Another question is: Can I ask how did you evaluate the potential of an offer while testing creatives?

I saw some affiliates wrote any offer less than -70% ROI is very unlikely to be profitable. Potential offer usually has -70~-40% ROI in the initial test. Those with ROI of -40%~positive are very likely to be profitable.

Is this also the case for Push?

Thanks.

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I only direct link when it makes sense.

In most situations campaigns perform better when you use landing pages so there it just wouldn´t make sense to run direct linked just to save some time.

You shouldn´t try to sace time when your campaigns performance is suffering then.

Well, I don´t really judge that much by the creatives when I want to evaluate the potential of a campaign.

I rather try to see the bigger picture and decide then by the potential of the whole campaign.

Creatives are more or less only there to bring the traffic but the conversions happen afterwards.

Don´t get me wrong, different creatives of course have different impact on the campaigns performance but in the end it all comes down to the offer.

Even the best creatives will never convert a bad offer but even bad creatives can work when the offer is really good.
Same goes for landers.

Unluckily there is no general rule to use, it depends on several factors and the ROI is only one of them.

For example it makes a difference if there is much volume available or not.

When there is much volume available and you start with -70% ROI then you can still have enough volume left to make it worth it when you cut many non converting placements.

When you start with -70% ROI but only have low volume and you would need to cut many placements then it´s probably not worth it because then you risk to be left with not enough traffic.

Then it doesn´t matter if it´s creatives or landers or offers, it´s just not worth it.

Another factor to consider is the offer payout, this is also connected a bit to the available volume.

For low payout offers you need more volume to make the same revenue as with high(er) payout offers.

Important is that you don´t focus on just one factor but rather check the different metrics like payout, ROI, volume/scaling potential to decide if it´s worth it or not.

Unluckily there is not that golden rule that works each and every time to judge if a campaign is worth to continue or not.

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Thanks for the insights.

It's very helpful.

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Hi Twinaxe,

thank you so much for all the info you give us with your tutorial.

I would like to ask you how do you set the creatives? I mean, for example when I add a campaign on PropellerAds should I add all the different creatives inside it? PropellerAds will show us the stats?

Thanks

Inviato dal mio Redmi Note 5 utilizzando Tapatalk

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@bizio73 At first I test several different creatives (usually 4-6) per campaign to find out what´s working best.

When I find a good working creative I use only the best creative(s) and focus rather on getting more volume to a good working funnel.

On the Propeller Ads Dashboard you can see stats for the different creatives



The conversion stats are only shown when you post conversion info to Propeller Ads.

But for me the only important info about the creatives on the trafficsource is the CTR, all other info I can get from my tracker.

Right now I am writing on some more detailed info about the whole progress of testing and optimizing creatives.

Will post it in a separate post then

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@vortex @twinaxe guys i have now asked a few questions and not had a response for a while, i just need to know how to work with the zones on propeller ads for example when i launched my camp i was buying traffic from literally hundreds of zones how do i narrow this down without huge spend.

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Where did you ask those questions?

Also: Please excuse the fact that moderators are needing to spend time with family over the holidays as well, so replies can be delayed.

I'll wait for @twinaxe to reply to this one since he has way more experience with push than I do. But here's my approach:

While still testing ads, I'm more lenient with zone performance, but I would still cut zones that are spending a lot without converting - e.g. 5x payout in loss. This isn't a rule of thumb - it's just an example. How I choose this cut-off will depend on how many ads I'm testing, how much traffic I'm getting, and how well the ads are converting.

For example if I'm testing a lot of ads, and I'm already not getting a lot of traffic volume, then I may let losing zones run longer.

But once I have narrowed down to one or more ads that are converting quite well, then I would be a bit more aggressive in cutting zones - e.g. cutting zones that are 2x payout in loss (not since the start of campaign, but only for the "good" ads).

Then, once the campaign is in profit, I might retest some of the zones that were blacklisted from before, if they haven't received enough traffic from the "good ads" to prove themselves either way.

Another thing: If you're getting a lot of traffic volume and need to curb your losses quickly, then try to cut aggressively from the start (2x payout in loss, or even 1x payout in loss). Once you have narrowed down to some good ads, you can always retest the zones you blacklisted from before.

Hope that helps!



Amy


Sent from my iPhone using STM Forums

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@vortex ive been so busy trying to get some campaigns up i forgot about Christmas, my apologies and thanks for this it makes sense and is very clear!!!

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@twinaxe @vortex quick question! I am about to launch a campaign but I have a situation where I have a lander and a creative that will only work with each other . for example if i use this creative the lander will need to be a specific one otherwise it would not make sense and as i am testing 3 other lander i cant have it on rotation in my tracker as users will get shown other landers. so would you reccomcned to test that lander as a seprate camaping? I hope that makes sense.

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Look forward to it!!!

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Hello.

Your campaign was rejected not for this creative but for the creative 7033367. You used the Facebook messenger logo there.

If you still have any questions about your creatives or working with our traffic, please contact our support team via live-chat button in your account or write them to contact.us@propellerads.com. They will help you quickly.

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@propellerads not sure if it is already fixed...

When I opened a rejected push camp (several weeks ago) all creatives were marked as rejected although only one did not comply with rules.

However in camp overview it was displayed correctly which creative caused the reject.

When you don't know where to look at, that can be a bit confusing especially when your eyes are glued to the screen for 10 hours or more

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Yup, the easiest way to handle this is to create separate campaign for such a specific funnel.

Alternatively, some trackers allow to setup specific paths so you can send traffic from a specific creative to a specific lander... that is an option too, but depends on what tracker you are using.

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Wauw! Really value post. We will share it with some advertisers at our platform that are new with push to help them creating good creatives.

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@wifishmoney

Same question as Amy had

Yep, that´s normal that you receive traffic from many different zones.

Unluckily there is no way around it.

You could block very aggressive but when you have no stats about the zones that you block you risk to also block good zones.

But don´t worry that much about the zones, in the end it all comes down to the offers.

When you have a good offer you will see conversions and see that it has potential.

Then it´s also much easier to filter out bad zones and the more traffic you run the better you can build your blacklists of bad zones and whitelistst of good zones.

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@twinaxe the real mvp and amy off course

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@vortex @twinaxe hi guys,i have just launched a campaign and when testing i can see that my lander is not directing to the offer it is just loading. Any ideas on how to fix this issue.

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@wifishmoney

Please try to post in the correct threads, that helps to keep a cleaner overview.

This thread is about push creatives but your issue has nothing to do with creatives.

About your issue, it´s hard to tell without more info.

Is your lander not loading at all or is it not redirecting from lander to offer?

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@twinaxe sorry didnt know where to put it will create new thread in furture.

it is not redirecting from lander to offer?

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How should I know it?

As I said, with the info you provided it´s next to impossible to tell what´s the issue; it would be just guesswork.

Be more specific with what happens so that we can understand it better.

Just saying "it doesn´t work, how can I solve it" is not that helpful

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