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Advertising on Tumblr: Voluum DSP Guide for Marketers (1)


05-20-2020 09:59 AM #1 VoluumDSP (Member)
Advertising on Tumblr: Voluum DSP Guide for Marketers

Everyone knows Tumblr, right? And now you can serve your native ads there with VoluumDSP! We have 19 million impressions daily in the U.S.

To make sure you’re successful on Tumblr, we’re offering a sneak peek at this new exciting traffic source and a quick guide for DSP Marketers.

How and what to advertise on Tumblr?



How to run native ads on Tumblr?

1) In the Planning Tool, create a WL with the tumblr placement






2) In the Campaign Form (Targeting) select:
a) Wordpress as your Ad Exchange
b) In-app as your Source-Type
c) Tumblr whitelist you created in the Planning Tool as your Placement List to target



3) In the Campaign Form (Creatives), use the following:
a) headlines: max 25 characters including spaces
b) main image: min. 250x300


Good luck!


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