Advertising on Tumblr: Voluum DSP Guide for Marketers (1)
Everyone knows Tumblr, right? And now you can serve your native ads there with VoluumDSP! We have 19 million impressions daily in the U.S.
To make sure you’re successful on Tumblr, we’re offering a sneak peek at this new exciting traffic source and a quick guide for DSP Marketers.
How and what to advertise on Tumblr?
- use the right tone and angle - remember that Millennials account for a majority of Tumblr’s users
- cherry-pick your ads - try the verticals that appeal to the audience: ecom, surveys, health and beauty, trading/finance/business and gaming
- optimize your LP for mobile viewing and use a CTA button - an effective LP and CTA will raise your conversion rate
- secure more inventory with a competitive CPM bid - note that it works based on the first-price auction, yet the global CPV for the last 7 days across DSP is below $0.3
- we recommend at least the following impression click-through rates as targets: 0.4 - 0.6% - if your first set of creatives isn’t hitting the benchmarks, create another mix to test.
How to run native ads on Tumblr?
1) In the Planning Tool, create a WL with the tumblr placement
2) In the Campaign Form (Targeting) select:
a) Wordpress as your Ad Exchange
b) In-app as your Source-Type
c) Tumblr whitelist you created in the Planning Tool as your Placement List to target
3) In the Campaign Form (Creatives), use the following:
a) headlines: max 25 characters including spaces
b) main image: min. 250x300
Good luck!
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