Home > Paid Traffic Sources > Push Traffic

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Need suggestion for a Push traffic source that does not suck like Propeller Ads (14)

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Propeller ads has good conversion rate at the beginning but the longer you run their traffic on the same geo and offer, the more their stupid algorithm kicks in. After months and months of building whitelist and blacklist, and spending tons of money your whitelist does not work anymore.

What happens is this, for example: your bid is 0.03$ to build a whitelist of 200 zones. Then you run a whitelist campaign for a bid of 0.07$ to increase volume. For a month or two you would consistently get at least 5,000 to 7,000 clicks per day and a good conversion rate putting the whitelist campaign green for 2 months. On the 3rd month your whitelist campaign will only receive 100 - 200 clicks per day. The propeller ads algorithm when it finds out you are profitable in these zones would artificially inflate the CPC rate requiring you to triple your bid to get the same 5,000 to 7,000 clicks per day even if the competition is low. Propeller ads algorithm is creating an artificial demand for whitelisted zones to increase bid price.

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You can try Evadan or DaoAD for example

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some of our advertisers also mentioned that Propellers' traffic acts weird for the past 2 weeks or so, telling that at first shot the CR was good but then it went almost to 0 on the same sources

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It´s not only on Propeller.

I said it few times already, from my experience whitelists on push don´t last as long as whitelists on pops.

I guess it has to do with the nature of push traffic and how the subscribers are collected.

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I agree, WL last longer on pop ads.
But anyhow, you're more than welcomed to try out our platform

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I'll say this depends on geo

I have ONE push zone on propeller which has consistently done well in US for almost a year now.

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Not only the geo, I guess it´s rather how push subscribers are collected.

Streaming websites or converters for example usually stay online much longer than throwaway "Click Allow To Continue" lander/domains.

And for sure you can also have placements on push that last very long but overall the WLs often last longer on pops for me.

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For longevity perspective for a whitelist, I think it's the best having a Whitelist of publishers instead of zones. As zones usually represent sites. Publishers are usually just good performing publishers. What do you think?
But I did notice that some publishers have only one zone of course.

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Probably a relatively good quality website. Not a regular "Click Allow To Continue" lander like @twinaxe said.

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Yup, this is my view too... there definitely should be a difference between the various pubs and their methods of building push lists. The question is, how many large pubs are there and how many networks actually let you choose them? As you said yourself, some pubs mix it all under one zone... in theory it should work, but I'm still a fan of blacklisting the shitty zones/sources/placements... from some reason, I was never able to reach solid volumes by building WLs.

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It´s definitely good to have a WL of publishers/subsources and run BL campaigns on these, publishers often last longer than just placements.

The problem there is that not all sources have the option to target publishers/subsources, then you are doing often better running BL campaigns to keep a high enough volume.

Whitelists have no potential to grow by themselves, they only get smaller.

For growth you just have to run BL campaigns.

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Hi @seogood1000 You can try EZMOB, We got HQ Push for all Geos with Min bid of $0.003 CPC
Can add me on Skype - live:surya_642 to discuss more!

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Hi!
Try to use these rules to choose the traffic source:

• Evaluate the size of the subscription base.
• Try to know more about the quality of traffic.
• Find the top verticals of a certain network.
• Figure out if the network has an in-page push format.
• Find out the options of conversion tracking.

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I don´t want to sound like a dickhead but in my opinion the verticals, in-push or conversion tracking isn´t that important to check.

Push traffic works with so many verticals because the ads are not directly connected to websites in specific verticals or so.

In-Push still hasn´t the volume as web push has and I also would consider it rather as a different ad format than push because there are more differences than similarities between these two.

So for checking push trafficsources it isn´t that important in my opinion to check if thes have in-page as well and most push sources offer in-page anyway.

And conversion tracking is only important when the trafficsource supports campaign optimization on the platform itself like CPA campaigns or SmartCPA or CPA goal.

Otherwise there is no need to track conversions on the trafficsource.

For me the two absolutely most important factors to check a trafficsource are

- High enough volume
- Options to target different subscriber quality levels

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