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Bulk Email vs Bulk SMS (10)

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Hey everybody 👋
Happy to join my fellow affiliates, I wanted to contribute a bit of what I've been working on -

In SMSEdge (sms marketing platform) we noticed that many email marketers started doing SMS marketing because they already have the phone numbers in their optin lists.


So I recently wrote a guide for email marketers going into SMS marketing, here's the gist:



SMS is similar to email marketing in
👉 Your success will be determined determined by the quality of your list.
👉 You'll need to manage contacts, campaigns, creatives, sending times in a similar way you'll manage it in email.


SMS pros compared to email
✅ There are not as many delivery issues like you'll see in email.
✅ CTRs are considerably higher.
✅ Creatives are much easier to make, up to 160 chars text.


SMS cons compared to email
❌ The price per message is considerably higher, making it almost like media buying.
❌ It's more aggressive, the person's phone beeps so he'll get annoyed much faster.
❌ Not many offers have a mobile number opt in the flow.


To start with SMS marketing
🛂 Start with the best list segment (geo, gender etc') and offer that previously worked, to get a benchmark.
🛂 Send your first campaign through an SMS platform - measure, ROI and the funnel - sent, clicks, leads and sales.
🛂 If it has positive ROI work on scaling, if it doesn't check why. (bad sent to click ratio - bad message, bad list. bad lead to sale ratio - landing page, call center.. bad click to lead ratio.. etc')
🛂 Note that most clicks come in the first 3 minutes of sending a campaign, so the time of actually sending is important.


⚠️ While it's not hard to sending SMS when you already have the data. There's a learning curve to go through, like any other traffic channel.


SMS marketing economics



I would love to get your feedback on trying SMS marketing as email marketers, and what you found to be important.



Thanks,
Slaine.



@mod - if this post is inappropriate please delete.

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The post is fine but please post the whole article here instead of just linking to an article on your blog. We decided to start deleting threads that simply try to funnel traffic to third-party blogs.

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We used SlickText and really liked it quite a bit.

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I agree. But there are way more laws involved with SMS than with email. I am in India now where it does not matter a lot (perhaps at all! Technically, they may have a law in place though. I have seen public institutions like banks asking for consent first). But I would be careful elsewhere. No harm collecting phone numbers with consent. However, I'd be careful sending any marketing messages. Any guidelines on staying safe?

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Follow the law and you are safe.

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I'm aware. And true that! But the SMS laws seem different is every country. I mean there is more common ground for email in North America and Europe compared to text/SMS.

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Anyone know a place to find good TCPA complaint opt in language?

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Can you please explain this further? I understand every word in that sentence, but not when they're strung together.



Amy

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Hey Amy,

I have a lead gen page built, and want to make sure I have adequate opt in language in the T&C's and Privacy policy on the lead submit; to clear me on sending my ebook and also 3rd party offers via SMS and Emails.

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I see! Does this help?

https://www.lawinsider.com/clause/tcpa-consent-privacy



Amy

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