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Need some advice on PPC, google ads in affiliate business (5)

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Hello,

I'm quite new on this business and I think that joining this forum (community) will help me to learn from people more experienced than me.
Now, I have some questions which will help me to understand more about this area :

1. It is Google ads make some discounts to the ones that want to spend more on a campaign than others? For example if I set-up a budget a $10000 for a campaign and I pay $2 for a click. It is possible that other person that set-up a $100000 budget for a campaign to pay $1 for a click? I read something about the big numbers theory but I want to know more from advised people.


2. It is possible that during the time the cost for a click in Google Ads to decrease? Meaning a person who started a campaign 6 months ago to pay less for a click than a person who started it 1 month ago?


3. How many clicks (on Google ads) is needed to make a good statistic?

Thank you in advance for your help!!!

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Not a Google Ads expert by any means, but for either being Google Ads or some other traffic source, the same answers apply.

I haven’t seen or heard of any cases when just because of higher budgets one could have benefited on the click price level.

The click price is mainly driven by the competition. So if you are bidding on a specific keyword, the click price will depend on what others are bidding for that same keyword.

So if you place competitive bids and allocate big enough budgets to get most of a specific keyword traffic, the most likely you will.


The click cost can either increase or decrease. It doesn’t depend on the campaign running time, but demand and competition.

This one depends a lot on the product price or offer payout in combination with the bid price. Or the maximum Cost per Acquisition you can allocate to a conversion.


Hope this helps!

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Hello Platinum. Thank you for your reply. I was hoping that the answers to not be like this because in this case I'm doing something wrong and I don't know what. Maybe you can help me in this particular case also. The situation is like this: I optimized the website (the structure is pretty much the same as our competitors), the keywords are also pretty much the same as our competitors, I succeeded to reach the quality score of 10 for the most important part of our keywords. Although I miss something because I'm still at maximum 50% benefits from what I spend (meaning that I should pay less for clicks because the selling commissions are the same for all).

Thank you in advace !!!

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There is one more thing to consider here, google ads charges per click, and the amount of clicks an ad receives depends on the AD CTR.

The higher the CTR, the more clicks google ads can generate from the same amount of impressions, which translates to more $$$ for them... and that's what they are after.

Example:

AD1: 1% CTR... which means 10 clicks from 1000 impressions. $2 bid per click... in this case google will make $2x10=$20
AD2: 5% CTR... which means 50 clicks from 1000 impressions. $0.5 bid per click... google will make $0.5x50=$25

In this particular example, google ads will push the ad with the lower bid, because it still makes them more money in the end. So yes, you can receive more clicks than your competitors, even though they are bidding higher than you are, you just need better ads with higher CTR. You can achieve this with strong ad-copy, better KW targeting etc...

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No. Google ads is an auction for each impression. Higher campaign budgets don't automatically get rewarded with lower click costs.

While costs per click can decrease (as well as increase) over time, Google doesn't reward you with lower click costs purely because you've been running a campaign longer than someone else.
That said, the person who's been running a campaign for 6 months will likely have accumulated a lot more data and could well be paying lower costs per click, but that would be due to the optimisation carried out over those the six months, rather than merely having an older campaign.

Two answers: Both, arguably unhelpful:

Short answer: As many as it takes to give you the information you need to see if the numbers work for you.
Longer answer: Impossible to answer without an in-depth knowledge of the campaign and campaign goals. Way too many factors to consider to be able to give a meaningful answer.

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