CPM Bidding Hacks For Bigger Profits (4)
Hey,
I've been using
This is different to most independent Native Ad Networks where they use CPC bidding.
Most of the trainings (From istack native course & Affiliate Worldwide) seem to offer advice/ tricks on bidding with CPC.
(Eg. Bid very high CPC to get high ICTR then gradually lower your bid)
I'm just wondering if anyone has advice/ tricks or hacks for bidding CPM?
Should I use the same strategy or is it best to start low and increase bid?
I'm doing quite well so far and in profit but I'm just winging the bidding side of things...
So if anyone has advice, that would be awesome.
Thanks
Whether you're bidding on a CPC or CPM model, on both cases the high bid will help you get on top placements. At least this is the logic behind most native ad networks.
Like with CPC, with CPM you may need to up your bids in the beginning to get ad impressions and clicks from these top placements, then optimize accordingly.
The main difference I see when running on CPM vs. CPC is the importance of ad ctr and ad ctr optimization strategy.
make sense, thanks a lot
When just starting in VDSP, try to set up your declared CPM bid somewhere between the 3rd and the 4th segment of bid reach (to access 75% - 100% of placements) according to the tooltip:
This approach will help you to grab a bigger sample of traffic for testing.
The next steps are:
- monitor your performance along with the win rate
- optimize your bids by micro-bidding on your top iCTR and converting segments of traffic (for example widgets, sites, apps, OS, etc.)
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