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Media Buys Targeting Just Women Related Websites (6)


01-12-2012 09:12 PM #1 pro3g (Member)
Media Buys Targeting Just Women Related Websites

Hi Guys anyone know any good sources to target just women or that has good targeting features.

We have a site that is mostly for women 25 and up and I am looking for some new sources to buy media thanks for the help!


01-12-2012 09:16 PM #2 jeffreynilges (Member)

I would check out Adsonar as they have high volume sites with your target demographic such as: People.com, TMZ.com, etc.


01-13-2012 02:23 PM #3 pro3g (Member)

Anyone else have any good sources for this?


01-13-2012 02:58 PM #4 polarbacon (Moderator)

Quote Originally Posted by pro3g View Post
Anyone else have any good sources for this?
to target just women on display isn't easy....

You can buy data thru almost any of the exchanges(blue kia, Targus...etc) that will be somewhat targeted....but its not social so at best its just gonna have a heavy skew towards women...

to be 100% blunt....Your going about this all wrong....

I would highly suggest you look at it though from a more "interest based" mindset.....people are most app to convert on display and be the best quality when you advertise on sites where they would be the most receptive to what your pushing....

saying "I need women" on display means you gonna dump a bunch of money on testing....drawing such a wide net....

display traffic is always gonna be general traffic....if you want specific targeting your best bet is social traffic..(FB, POF, etc...)


01-13-2012 07:44 PM #5 Daksneezian (Member)

^^ This

Do you want women who are into soccer? Women who need to lose weight? Women into tabloids? You gotta narrow it down


01-16-2012 06:27 PM #6 pro3g (Member)

Sorry it is women who are interested in daily deals and coupons.. We were having great sucess with facebook intill our account just recently got banned for no apparent reason.. So I am trying to find new sources to bring in traffic to make up for the loss of traffic from facebook.

Has anyone had success with sitescout for coupons/deal offers?


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