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Landing Page CTR in the toilet (6)

05-14-2020 03:00 AM #1 tacoloco (Member)
Landing Page CTR in the toilet

Hey guys, can anyone shed any light on an issue i'm having?

I'm hosting my landers on LanderLab.
Traffic Source is Outbrain, targeting France.

Last week, my LP CTR was over 10%

I paused my campaign so i could create some new assets.

I created new ads and split them out into separate campaigns, to get a better split test across images.
I created and added a new lander as a split test.

When i switch the traffic back on, my LP CTR is 1.4%.

Any ideas what could be causing this?

Did i make too many changes and kill my campaign?

I can't imagine what i did to reduce the CTR so much

05-14-2020 04:17 AM #2 jack_l (Veteran Member)

Hmm...

Usually if the lp ctr is that low there must be some kind of logistical problem... like 2 of the 3 links on the page aren't working or something like that... or another problem with the landing page/links/re-directs/etc.

Are the sites you are getting traffic on the same as before? If you were suddenly getting clicks from a bunch of bad sites instead of good ones that could hypothetically account for it, but it would have to be a big difference.

And then yes, Outbrain campaigns do have a tendency to "die" if you pause them or let the cpm's get too low by accident, but usually that is in terms of not getting any spend, rather than low lp ctr's...

Is the lp ctr 1.4% or so on both landers? Or just the new one? And are you getting that super low lp ctr from all the ads or just some of them? It's also possible if you created new ads that are too ambiguous or which are unintentionally misleading (translation issue, etc) that that could cost a super low lp ctr, because the people clicking aren't as targeted as the ones clicking on the original ads.

Those are the only things I can think of...

05-14-2020 10:37 AM #3 matuloo (Legendary Moderator)

The easiest thing to do here is to add another LP to a split test and compare the results. In an ideal case, the new LP should be hosted elsewhere, so you can test whether there is some problem with landerlab or it's something else.

Another thing to do would be to create a cloned campaign and give it a fresh start, algos can act weird at times, when paused.

And retest the old creatives too, as jack_l mentioned, the new ones might be totally off from whatever reason.

05-14-2020 11:21 AM #4 platinum (Veteran Member)

I'd say it would be best to break down the lp ctr issue based on before and after the changes results.

How does the lp ctr compare between the existing and new landing page?
Were you getting the same low lp ctr on the previous landing page as well?

About the new landing page hosted on LanderLab, did you create it using the landing pages from the templates library, or imported it from spy tools?

In case you imported it from spy tools, I would first check and confirm if all previous links and potentially sneaky files are properly replaced. If not, then you need to make these changes and make sure your landing page is properly cleaned.

Jack makes a valid point when it comes ti bids and pausing the campaign. Some networks may penalize you for frequently pausing and resuming your campaigns.

Also it would be great to compare the widgets and sections from where you received traffic from. It may happen from time to time that the traffic source adds new publishers that no body is competing for and you end up getting lots of poor performing traffic from them. Something like this happened last week with Taboola and considering they are currently in the merging process, I wouldn't wonder if they exchange traffic with each other.

05-14-2020 11:25 AM #5 tacoloco (Member)

Quote Originally Posted by jack_l View Post
Hmm...

Usually if the lp ctr is that low there must be some kind of logistical problem... like 2 of the 3 links on the page aren't working or something like that... or another problem with the landing page/links/re-directs/etc.

Are the sites you are getting traffic on the same as before? If you were suddenly getting clicks from a bunch of bad sites instead of good ones that could hypothetically account for it, but it would have to be a big difference.

And then yes, Outbrain campaigns do have a tendency to "die" if you pause them or let the cpm's get too low by accident, but usually that is in terms of not getting any spend, rather than low lp ctr's...

Is the lp ctr 1.4% or so on both landers? Or just the new one? And are you getting that super low lp ctr from all the ads or just some of them? It's also possible if you created new ads that are too ambiguous or which are unintentionally misleading (translation issue, etc) that that could cost a super low lp ctr, because the people clicking aren't as targeted as the ones clicking on the original ads.

Those are the only things I can think of...

Thanks again Jack.

i've just checked both landers and all outgoing links are correct & working.

I did omit a couple of pubs that were underperforming.

The 1.4% is pretty much on both landers. The original laner was 2.5% and the new lander was at 0% CTR.

The new ads didn't get a huge amount of traffic, not enough to make any calls - some were better performers, some were worse.

The new ads were professionally translated, they were bullet points taken directly from the manufacturers homepage.

I'm thinking the best thing to do might be to just start from scratch with an all new campaign.

- - - Updated - - -

Quote Originally Posted by matuloo View Post
The easiest thing to do here is to add another LP to a split test and compare the results. In an ideal case, the new LP should be hosted elsewhere, so you can test whether there is some problem with landerlab or it's something else.

Another thing to do would be to create a cloned campaign and give it a fresh start, algos can act weird at times, when paused.

And retest the old creatives too, as jack_l mentioned, the new ones might be totally off from whatever reason.
Thanks matuloo, i'll give this a go tomorrow

05-14-2020 11:31 AM #6 tacoloco (Member)

Quote Originally Posted by platinum View Post
I'd say it would be best to break down the lp ctr issue based on before and after the changes results.

How does the lp ctr compare between the existing and new landing page?
Were you getting the same low lp ctr on the previous landing page as well?

About the new landing page hosted on LanderLab, did you create it using the landing pages from the templates library, or imported it from spy tools?

In case you imported it from spy tools, I would first check and confirm if all previous links and potentially sneaky files are properly replaced. If not, then you need to make these changes and make sure your landing page is properly cleaned.

Jack makes a valid point when it comes ti bids and pausing the campaign. Some networks may penalize you for frequently pausing and resuming your campaigns.

Also it would be great to compare the widgets and sections from where you received traffic from. It may happen from time to time that the traffic source adds new publishers that no body is competing for and you end up getting lots of poor performing traffic from them. Something like this happened last week with Taboola and considering they are currently in the merging process, I wouldn't wonder if they exchange traffic with each other.
Thanks again for your help platinum.

my original landing page was 2.5% CTR and the new page was 0%.

I had the new page ripped and cleaned up by a web dev from upwork. i checked the code and it looked clean to me.
I don't believe its an issue where another affiliates link has been left in because the original page was seeing 10%+ CTR and is now 2.5%

I think i might start a new campaign with no history and see if that fixes the issue, i'll at least have some more info.

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