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Page load times (8)
05-10-2020 09:25 PM
#1
ctrhigh (Member)
Page load times
This doesn't only apply to ecommerce but the question is:
Sites like BoomByCindyJoseph, on Google PageSpeed show they are pretty slow:
https://gyazo.com/ee60b3e2b601b81b018ac93fd51e1097
Google and the other page load speed sites show they're slow to load but when I visit them, the speed seems fine.
I've tried Pingdom, gtmetrix, uptrends. They vary quite a bit too.
Basically, i'm looking for an accurate way to actually test my load speeds. These tools seems rather inconsistent although I may be wrong.
Any insight into this would be welcome.
05-11-2020 05:47 AM
#2
John Jonas (Senior Member)
Measuring load times using different tools will often vary. This is because:
1. Page load testing tools are in different locations and have different amounts of router hops.
2. Just like home users, the tools may have different connection bandwidth.
3. Available "space" (on CPU, memory, connection) also affect load time.
It is actually better to do several tests overtime using a single tool then plot your results on a graph to get a more standardized result.
05-11-2020 07:08 AM
#3
wisdompower (Veteran Member)
@ctrhigh Have you tried gtmetrix?
05-11-2020 08:13 AM
#4
matuloo (Legendary Moderator)
I'm using pingdom tools to check the loading speeds of my LPs. It's not super accurate, but it does the job from the most part. As John suggested above, it's a good idea to do several tests to see whether there are some spikes and lows in the performance, which could indicate a problem.
From my experience, the most important part is the "first contentful paint" figure... the users have to see something is loading as fast possible, then they will wait an additional second or two if needed.
The site that you mentioned : https://www.boombycindyjoseph.com/ shows 2.2s on google page speed and 1.4s on pingdom, which are still very nice numbers for a more content heavy website. I tried to open it in my browser and indeed, it loads very fast, maybe there is something loading in the background that messes with the speed reporting as it really loaded pretty much instantly.
05-11-2020 08:31 AM
#5
platinum (Veteran Member)
The page taken as an example is a Shopify page and usually Shopify pages tends to be a bit slow. Thing which should be influenced by the various plugins used with the page.
If you scroll down on Google Page Speed results, you will see that a lot of the delays and poor scores come from the huge list of javascript libraries that are loaded and executed. Maybe not visible at first sight when you manually browse the page, however when considering page speed test tools, we have to keep present that the results are based on the full load of the site.
That is why landing pages are recommended for eCommerce too. When you've properly warmed-up the visitor on the landing page, 1s or 2s of additional page loading delay, shouldn't hurt the conversion rate.
05-11-2020 09:32 AM
#6
wisdompower (Veteran Member)
Originally Posted by
platinum
The page taken as an example is a
Shopify page and usually
Shopify pages tends to be a bit slow. Thing which should be influenced by the various plugins used with the page.
If you scroll down on Google Page Speed results, you will see that a lot of the delays and poor scores come from the huge list of javascript libraries that are loaded and executed. Maybe not visible at first sight when you manually browse the page, however when considering page speed test tools, we have to keep present that the results are based on the full load of the site.
That is why landing pages are recommended for eCommerce too. When you've properly warmed-up the visitor on the landing page, 1s or 2s of additional page loading delay, shouldn't hurt the conversion rate.
I would suggest a few other tweaks like compressing photos and removing unnecessary plug-ins or videos to improve site speed. I agree, Landing pages/Funnels are the way to go for every kind of sales online now. The obvious reason is that the visitor isn't distracted and the single focus is on the product. But again, I was happy sending my visitors to "brilliant" sales pages and it ALL bombed. Another obvious reason, the visitors did not know what I am talking about because no one is going to pull out their credit card if someone pushes their product to you across the street even if it is on 99 per cent discount!
05-11-2020 10:20 AM
#7
ctrhigh (Member)
Thanks all! @wealthycpa Yes I've used that. I try to get an avg of all of the tools over multiple tests.
It is actually better to do several tests overtime using a single tool then plot your results on a graph to get a more standardized result.
I'll do this with just 1 tool thanks for the idea.
From my experience, the most important part is the "first contentful paint" figure... the users have to see something is loading as fast possible, then they will wait an additional second or two if needed.
The site that you mentioned : https://www.boombycindyjoseph.com/ shows 2.2s on google page speed and 1.4s on pingdom, which are still very nice numbers for a more content heavy website. I tried to open it in my browser and indeed, it loads very fast, maybe there is something loading in the background that messes with the speed reporting as it really loaded pretty much instantly.
OK, great. My site is getting much faster contentful paint speeds so I should be OK.
That is why landing pages are recommended for eCommerce too. When you've properly warmed-up the visitor on the landing page, 1s or 2s of additional page loading delay, shouldn't hurt the conversion rate.
I might give this a try again, thanks.
I would suggest a few other tweaks like compressing photos and removing unnecessary plug-ins or videos to improve site speed. I agree, Landing pages/Funnels are the way to go for every kind of sales online now. The obvious reason is that the visitor isn't distracted and the single focus is on the product. But again, I was happy sending my visitors to "brilliant" sales pages and it ALL bombed. Another obvious reason, the visitors did not know what I am talking about because no one is going to pull out their credit card if someone pushes their product to you across the street even if it is on 99 per cent discount!
Yeah, right now my speed is fine. I just wanted something semi-accurate so that I can install plugins and immediate test if they've negatively impacts load times. I've also tried a landing page but didn't have great results, probably a bad lander.
In terms of images I do believe
Shopify actually auto compresses into webp now if i'm not mistaken.
Again, thanks all for the insight.
05-11-2020 10:49 AM
#8
wisdompower (Veteran Member)
@ctrhigh "I try to get an avg of all of the tools over multiple tests." ----> makes perfect sense!
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