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How does the New Rules from Propeller Ads on New Push CPC Campaigns affects you ? (5)

05-10-2020 05:05 AM #1 seohanh1990 (Member)
How does the New Rules from Propeller Ads on New Push CPC Campaigns affects you ?

In short, new creatives on Push CPC campaigns will not run on CPC during the optimization period even if you turned-off the auto-optimization feature of the campaign. Your new push CPC campaign campaign will actually run in CPM mode during the optimization period and it shifts to CPC mode after.

link: https://help.propellerads.com/en/art...-cpc-creatives

We introduce an optimization period for Push Notification campaigns based on CPC pricing model. The main goal of this feature is to improve traffic distribution helping well-performing campaigns get more quality traffic. We also strive to protect our network from fraudulent traffic manipulations.
How does it work?

When you start your CPC Push Notification campaign, each new creative goes through a short optimization period. During this period, your creative receives our top converting traffic and is expected to show the highest possible CTR.
While the optimization is in progress, you will be charged for the traffic by CPM, but once it’s over, your campaign will switch back to CPC.

If your creative is performing well and receives clicks during the optimization period, their price will be deducted from the optimization costs, making the optimization price lower too. If the cost of all received clicks is higher than the optimization budget, the optimization will be free for your creative. Please note:while you set up a campaign you see the highest possible price for optimization of 1 creative based on the GEO and User Activity targeting you have chosen. The final price of optimization will probably be lower.

05-10-2020 12:10 PM #2 twinaxe (Senior Moderator)

I am not sure about your question

In the end the new rules don´t affect my campaigns much.

The creatives just run on CPM in the beginning to test CTR, then it switches to CPC.

The only effect I really see is that in the beginning the tracker stats are not that accurate.

Apart from that I didn´t check and also didn´t care much about it, as long as my campaigns are working there´s no reason for me to do so

Back to your question, what exactly do you want to know?
Or did you see any massive effects yourself and want to know more about it?

05-11-2020 06:43 PM #3 jaybot (Veteran Member)

I think it’s always worked this way, they’re just being more transparent about how you’re getting charged while they figure out the ad rotation.


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05-12-2020 02:58 AM #4 seohanh1990 (Member)

Quote Originally Posted by twinaxe View Post
I am not sure about your question

In the end the new rules don´t affect my campaigns much.

The creatives just run on CPM in the beginning to test CTR, then it switches to CPC.

The only effect I really see is that in the beginning the tracker stats are not that accurate.

Apart from that I didn´t check and also didn´t care much about it, as long as my campaigns are working there´s no reason for me to do so

Back to your question, what exactly do you want to know?
Or did you see any massive effects yourself and want to know more about it?


i just noticed that in my new campaign where i set the Push CPC to 0.04 it actually used 0.095 cpc when it was running in CPM mode during the optimization period and goes back to 0.04 afterwards. In February, when you set the CPC to 0.04 the campaign always run at 0.04 from start to beginning. This means that the new algo, would incur a slight increase in spending for new CPC push campaigns. If you are testing a lot of new push cpc campaigns this could incur additional cost

05-15-2020 09:26 AM #5 twinaxe (Senior Moderator)

This means that the new algo, would incur a slight increase in spending for new CPC push campaigns. If you are testing a lot of new push cpc campaigns this could incur additional cost
Yes, especially when you run many campaigns in Tier1 geos with quite a few creatives per campaign it can produce some additional costs.

But in the end there´s nothing we can do about it, it´s just the way it is.

That being said, a good campaign won´t be affected much because of it.
Few Dollars more in the beginning won´t kill a good campaign.

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