Email Marketing App With Postback Support (9)
I’m looking for an email marketing platform (active campaign etc) that supports a conversion postback. The ability to attribute conversion values to individual contacts/campaigns/ab would be really valuable, none I’ve checked seem to even consider it...
Anyone happened to come across anything that supports it?
User clicks email > click ID > conversion > postback with click ID + value to email provider
Seen a few that do pixels etc, but it’s pretty janky
What we do is create an "email" traffic source in the tracker, add the email tokens (most have tokens like email_campaign, etc..) and then inside the emails put the tracker campaign links.
Not exactly what you're asking but unless I misread I believe this workaround will get you what you need.
Hey @nickpeplow,
Zeno/Funnelflux has a cool way to track email conversions and has given a specific code example to do this with active campaign and funnelflux. See here:http://docs.funnelflux.com/en/articl...-email-systems as I think that's what you want to accomplish.
And if you take a look at this video I did for a friend (never mind the content 
), I show couple of conversions and also show the emails that these came from in the tracker (in that case Kintura). This was done using the tracker's postback url tight onto specific emails that generated those conversions. This is using what @mindfume suggested.
Having said that a robust way to track email conversions would be to combine traffic source tokens and also pass a visitor ID or any unique ID really to your webforms as a custom field (hidden).
Then use that ID added at your email links and you'll know who converted (assuming you're using a tracker as well of-course). As long as your ESP support custom fields and you can pass these as tokens to your tracker (similarly to passing clickid) you're good.
I think that's what you want too?
If so, this video (it's a bit long one but the link will take you to the right time I start mention what you need to do) I show how to pass clickid (visitor ID /whatever as long it's a unique id) into a webform using (on that occasion) Campaigns (clickmagick) tracking with UTMs.
Kostas
PS Note that when you talk about click id, this is only useful if there is only 1 page in the funnel. As clickid should be different for every page.
Better naming/approach is to use a visitor ID (which you can also use for cross-domain tracking). In that video above you accomplish the same thing whether you want to pass the click id or a visitor id.
Hey @kostas77 would you know where I can get the javascript code to pass url parameters to form fields?
I don't use Clickmagic, but this script would work with any 3rd party tracker.
hey @bluewax you can still use their script as it's not tracker specific and it's about getting and replacing any link query values.
However you can take a look at this post if you like as it's got java script code that you can use to get UTM variables off a url and store them as cookies for any use, including passing them onto web forms.
- Kostas
Thanks @kostas77 that's ideal.
Can seem to find a mmo friendly autoresponder that will dynamically add the click id from the form custom field to the message/email offer link. (Using API for form)
Any suggestions?
Hey @bluewax,
any autoresponder that enables you to setup and use custom fields will do for what you want.
In regards to mmo friendly, am assuming you mean mmo affiliate marketing friendly?
Cause what I've found is that as long as your complaints rates are small like less than 0.2%-0.5% (that's percent btw) and you don't want to import an existing list (which create some issues with some ARs like Aweber and convertkit) most would be ok to use for both own marketing and affiliate marketing. With the exception of mailchimp (these days).
An equally important factor, when considering ARs, would need to be deliverability. ie actually deliver the email to the users' inbox. So as long as they enable you to set SPF and DKIM this should be ok.
I use (or have used for mmo) from cheaper solutions like Get Response or Aweber to Convertkit (starting at $29 can be cheap too) to Active Campaign (didn't like the email editor), Drip (now more into ecom peeps but you can still use it for mmo).
I've used (and still have an account) Aweber for a 80k list and mainly sent mmo affiliate promos (jvzoo, W+, Clickbank offers etc) without issues for many years. I've used Get Response for the same with a similar size list too.
I think Convertkit, Drip and/or Active Campaign will do for what you want too. AC stated at some time that they don't allow affiliate marketing but I know people that use AC and are super affiliates. Again it has to do with complaint rates etc.
These are (or can be depending on the package you choose) reasonably priced, enable the use of custom fields and would be ok to use for mmo (assuming what I said above on complaints etc stands).
Then there is the solution of setting up your own private email server and use an external SMTP. But what I said about complaint rates still stands. I use private email servers for adult email marketing but have used them for MMO as well. Less worries about getting you shut down but most AR software for private email server are lacking the features of a monthly AR solution.
I myself am very visual and generally speaking I don't like the vertical flow for automations (like CK, Drip and AC use). And for my email marketing on my own products and for affiliate ones, I use Infusionsoft. It's a bit on the high end in terms of prices but have found nothing close to the flexibility, automations, capabilities combined with deliverability when set up properly. Plus their campaign builder is awesome for me and how I like to see things visually.
hope this helps a bit,
Kostas
Hey @kostas
Thank you for such a detailed response on which AR's are and aren't most suitable for mmo cpa offers. I am currently using GetResponse and managed to figure out how to use hidden custom fields to collect click id and other traffic source details and send them to my tracker.
I would certainly like to know more about what options you have when it comes to 'private email servers' . I have looked into Mautic, which looks fairly good. Do you know of any other private server options?
And for smtp is AWS suitable?
Thank you for your help.
private servers - meaning self-hosted email software using self-hosted smtp or 3rd party smtp.
Here are some self-hosted software options in no particular order:
>Mautic
>Sendy
>EasyMail 7
>Open EMM
>Groundhog
>Mailwizz
>Mumara
and about 1,000 others. I've only used the above and a couple non-notable ones.
With low to medium volume(<1M per send) a 3rd party SMTP like Sendgrid, Sparkpost, AWS-SES, SMTP.com, SendinBlue, MailGun, etc.
When you get to >1M per send and one or more of those per day, you really need to consider a self hosted PowerMTA/GreenArrow MTA software and many individual SMTP servers.
IP addresses: you'd want to leverage pooled IPs if using 3rd Party in order to warm and transition to fixed/dedicated IPs and a proper warmup. If you use self-hosted MTA/SMTP, then dedicated IPs are the only way -- and in that case, the host you select for those servers is a key piece of the puzzle.
Home > Paid Traffic Sources > Email