Home > Adult Traffic (NSFW) > Follow-along Campaigns

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Goal $ XXX a day in Adult Dating (15)

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Hello Kanat!

First of all :

Your English is PERFECT!

And now to your campaigns :

I wouldn't say this was the best choice, godaddy is ok for registering domains but I didn't hear much good about their hosting services. You might want to consider to move your LPs elsewhere. Or at least run some speed checks to see how fast your LPs are loading. Try to stay under 1-1.5 sec.

Good source, but their best site (xhamster) is very competitive. Try to test more sources too... trafficfactory is a good one, trafficjunky can perform well too, trafficforce is fine as well. You never know what source will fit your campaign the best, so make sure to explore the options.

This is quite a lot of variables for the initial setup. You need to spend a lot in order to get significant data. I'm not saying it's nonsense to use that many, so if your budget allows it, go for it. But it might be a good idea to cut the numbers down a bit. 10 banners, 3-4 LPs... that should be enough to begin with.

We all have our own approach, but there are some ballpark figures you can go by.

$20 without any conversion is more than enough, something is off when there are absolutely no conversions at $2 payout.

2x payout per creative is enough too in most cases, you can cut earlier if the creative brings really poor traffic CTR wise.

I already addressed this above a bit, it's probably an overkill at this stage, I'd cut it down.

I preffer to spend at least $50 per day in case there is enough volume. On small placements you can go lower. My goal is to set the campaign in such a way that allows for a steady flow off traffic throughout the day, I'm not looking for quick bursts of traffic, unless I need to test something quickly. So my preferred way is to start with a lower bid so that the budget get's spent over a longer period of time.

Some GEOs require warnings, but it's pretty much ignored by affiliates, since the ADs are already placed on hardcore adult sites.

WHen testing something, I have my go-to placements that I know for a while, so I have an idea about their performance. If it works there, I scale to other placements and sources.

There are some green ones, so I would focus on those and try to scale them. Try to find out why they performed better than the rest... a good AD maybe, some specific LP, or an offer. Try to isolate the combo that performed the best and focus on that. Try to keep some variety, so don't go for the best banner, best AD and best offer, pick a few.

So much for now, if you have more questions just ask

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Hey, matuloo!

Can you please help me with questions in previous post? And below is another round of questions:

Do you run something like optimization journal? Or you have set up you workflow so that you dont forget where you last make changes and what they were?


Does CTR of banners matters? You've said that I can cut off banners earlier by CTRwise than 2x payout was spent. But I have some banners that have lower CTR but best ROI. What I mean to say, is cutting off low CTR banners pays off later?


About other traffic sources. Did I catch it correctly that TJ and TF less competitive? I thought that TJ is a most competitive.

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Hello again, let me address your questions

The figures I gave you(3-5, 2-3...) are meant as just rough numbers to go by. You started too many campaigns with too many creatives at once, so I wanted to suggest to cut it down a bit at this stage, so you won't get lost in all the data. Once you develop certain approach, you will set your own limits. But yes, even with campaigns that do perform well, it's better to aim for some variety and keep running multiple ads, LPs and offers... this way, they campaign tend to last longer.

As for cutting all red ones... that is the final goal yes, you need to find the good ones and focus on those. A good campaign can be red initially too, but no too much, so there is a chance to optimize it into profit. For example, if something shows -20-30% after the initial test, chances are, you can optimize into profit... a -90% campaign is unlikely to turn green, so pushing it further is a waste of money and time.

This happens quite often, unfortunately. Higher bid means a different position in the bidding chain, which can translate to different traffic quality and that can mean worse conversions, ironically. You need to find the "sweat spot", sometimes it's the highest bid, sometimes you need to stay lower. Quite often, the performance will settle down after a few hours, so do not panic if after a bid change you see an initial performance drop, give it some time

This is an option too, yes. You can keep the well performing campaign as is and try with a clone. Sometimes it does help, sometimes you will end up competing against yourself and the performance of both campaigns will be poor. Worth a test for sure though.

I do that manually too, cost tracking is never 100% accurate due to several factors (smart bidding, traffic loss, varying CTR with a CPM bid)... but I don't aim for 100% accuracy either. I have an excell sheet that can compare the costs by using the xml/cvs reports, but I rarely use this anymore. Only when I need to see detailed placement-level data comparison.

I did that when I started out. I literaly used to write down what I did to what campaign on what day. I guess it helped me to understand the effect of certain changes, but these days Im not doing it anymore, I tend to remember what I did from the most part and since Im doing this for a long time, the steps are kinda automatic for me by now.

Yup, lower CTR banners tend to convert better, but there has to be balance still. If the CTR is too low, there is no chance for the banner to be profitable. It's simple maths really.

You can work with something like realistic conversion value. Let's say 1:10, so you need 10 LP clicks to make a lead. Let's use 30% LP ctr as the realistic value, which means you need about 33 banner clicks to get 10 LP clicks and 1 conversion.

If the payout per lead is $3, that means that you cannot pay more than $3 for 33 banner clicks, or 9 cents per click. SO with a bid of lets say $0.20 CPM, you need at least 0.22% CTR on the banner, otherwise it cannot be profitable. You can leave some space there, as there will be fluctuations, but for this particular example, anything below 0.15% CTR is simply unrealistic to make profit with. To put it simple, if you need to pay less than 9 cents per click in order to stand a realistic chance at turning profits, it's pointless to run banners that send you traffic that costs 20 cents per click.

Obviously, it depends on the final CVR a lot, some banners can perform better than 10% for sure, but I'm sure you get the idea.

All the popular sources are very competitive, but they are not alike.

Just purely based on my personal experience, TF has more constant traffic quality, so it's easier to optimize. TJ used to work very well but these days they are selling large chunks of the traffic to private buyers or using it internally for their other branches so it's hard to get solid volumes there. TS has one large site (xhamster) and some smaller ones, but everyone seems to want to run on xhamster which makes it the most competitive source on their platform... it's the best also, but with very high competition.

You need to try several sources to see which one suits you the most.

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thanks matuloo! The situation has become much more clear! I'll be back with a report after I implement all the changes and get the results.

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Anytime, I will be here

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Do you have a Skype account? I want to consult directly with you

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Unfortunately, I cannot do this... I already spend way more time here on the forum than I ever planned to do, so if I started to do skype support, my family wouldn't see my anymore

You're not the first one to ask for this, by far, so many people did already, but I simply don't have the time for this, nor want I go this route. I'm happy to help here on the forum as much as I can, but that's as far as I can go.

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I hope you Matulo can help me too. I run my ads with paid traffic Plugrush without landing page and generate leads even though the lead is only $ 8.92 while my campaign payment is $ 10. My question is whether this ad can benefit me?

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What offers are you pushing, is that adult dating?

It's very hard to reach positive ROI without a landing page, especially with dating, so I would definitely recommend to start running LPs too.

So $8.92 is the payout for lead, right? What do you mean by "my campaign payment is $ 10" ? I'm not sure I understand.

Plugrush is on the lower end, when it comes to the quality of the traffic, but their prices are low too, so it kinda balances itself out. It's definitely possible to make $$$ with their traffic.

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sorry if my english makes you confused. Yes, I promote adult dating. So $ 8.92 is my lead. while the $ 10 is my deposit in plugrush. Can I continue this ad?

I want to ask you again, how is a good market research for adult dating offers? Please advise Mr Matulo

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With $10 you are not gonna get far, you might be lucky and get a lead, but in order to be able to do any meaningful optimization or even test a few ads, you need way more than that. When testing a traffic source, I always spend at least $200 to get an idea about their traffic quality and that's just the initial test.

There are no limits or defaults when it comes to setting a budget for something, the more you can spend, the better... you also don't need to deposit 1000s of $$$ straight away... but $10 is really not enough, that's gonna go faaast

In adult, it's possible to do a nice market research manually, all you need is a good VPN so you can "simulate" you're browsing from the GEO of interest, then you can just browse the known adult websites and see what's being promoted over there. There is also a faster way... use a spytool, adult adplexity is the market leader. This tool has 1000s of campaigns in their DB, so you can grab dozens of LPs and 100s of banners in an hour I'm using adult-adplexity myself too.

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Whereas what is good paid traffic? sorry if I ask a lot of Matuloo

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Ask as much as you want

There are 4 big networks in adult that sell the bulk of the traffic that is available for sale : exoclick, trafficjunky, trafficfactory and trafficstars... then there are several more. Out of the 4 I mentioned, trafficfactory has the most stable quality in my opinion, but all the other ones are good too. Exo is less newbie friendly as their inventory comes from 1000s of smaller sites, where the quality varies a lot.

Anyways, here is a thread from me that lists all the major options you can use when buying adult traffic, give it a read: https://stmforum.com/forum/showthrea...ating-campaign

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I am a new person in the affliate world and I do not have much funds to buy their needs such as renting a spytool or tracking link. What should I do Mr. Matuloo and I ask for your advice ....

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You will need $$$ for traffic too... in case you don't have funds to buy a tracking tool, it might be good to re-think your plan and build some bankroll/savings first. if you cannot afford to dedicate at least $1000 to this, I wouldn't even start with AM to be honest.

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