Home > Paid Traffic Sources > Adult Traffic (NSFW)

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For those who works with TF (20)

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Whats up dudes.
Got some questions, connectrd with auction system in Traffic Factory. Would be really glad if you can answer my noob questions.
The thing is then I'm using my profitable funnel on other sources I have ROI 20-50%, but on TF the same funnel shows results equal -30% - 0%, so I'm a little bit frustrated cause don't know why is this happening. I suppose it can be connected with bids.
How do you usually control bids?
Do you track your position and try to be on the most profitable one?
And how accurate their estimale daily impressions counter?

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My first impression of the root cause is competition. TF on my opinion is a super competitive platform. As the traffic quality is good and they seldom sold their traffic in fixed deal, means every impression is biddable, every buyer is trying to get more if their campaigns are profitable. To me, the pros of TF is the result is kind of predictable (as no one is buying in fixed deal and take first position), the cons is competitiveness.

Most of the time I just check the YAP and try to find the sweet spot. If a big campaign suddenly turns to red, I sometimes adjust the bid and do manually spy on my position. This is very time consuming, as TF changed their bidding algo to bid "traffic share."

Yes for big campaigns. For smaller ones I just check them once a week, unless they turns from green to red.

To be honest, I never check the estimation. I think the position is far more important than the impression count.

//dev

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TF such as Traffic Factory?

It's my best source actually, but they are very position-sensitive... the higher spots convert well, but when you fall below certain place in the chain, the quality tanks a lot.

The best results for me are when I manage to be close to the top, I'm not trying to be the top bidder though... 2-5 usually works the best. You never know exactly as it fluctuates a bit, but thats what I try to aim for.

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Yes, it is Traffic Factory
Do you prefer to work CPC or CPM in there?

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CPM is my preferred bidding model, I use CPC only if there is no other option.

With CPM, I'm the one who decided what banners will be running, not the algo that always pushes the ones with higher CTR. Needless to say that higher CTR doesn't automatically translate to higher CVR, quite the contrary actually.

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I think it varies on which spot you're targeting.

Some spots have a massive amount of bot traffic, so I definitely would check that first.

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Mobile only 300*100, 300*250

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Off top, have somebody noticed that CTR on Traffic Junky became lower last month? The same banners on Traffic factory shows 1.3-1.5 higher CTR than on TJ

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In my opinion, TJ and TF both are different. We cannot compare these two on CTR.

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The CTRs on these 2 sources have always been quite different. In most cases I always have higher CTR on TF, but some sites on TJ can have higher ones... like rajiv mentioned, these two sources are quite different.

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how to run CPC? bid strategy？i think CPC ctr low.the same banner,if i want to keep the same rank,cpc will spend more.i bid cpm 0.3,rank 3,ctr 0.3%;i run cpc,bid 0.15,ctr 0.2%,can rank 3.this is only sample.all is right?sir

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It depends on the competition situation and what the others are bidding. The algo of the network will prefer the ad that makes THEM more money.

So if you bid 0.3 CPM, that means they make 30 cents per 1000 impressions.

In order to beat that with CPC where the ad ctr is 0.15%, which translates to 1.5 clicks, you need to bid MORE than $0.2 per click.
Calculated as: 1.5 clicks x $0.2 per click = 30 cents

So 30 cents in both cases for the network, that's why you need to bid at least $0.21 in case of CPC to beat the CPM bid.

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Idk why, when I testet CPC campaigns CTR was way more higher than on CPM, but total results were lower.

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With CPC, their algo might push you up higher in the chain initially, in order to asses your banner CTR and in case it's good you might stay there which results in higher CTR for a longer period of time. But in the end, it's about the profit, CTR is important but profits come first

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Btw also want to ask you as mcuh more experienced affiliate. Usually 40-50% of exoclick traffic is from xvideos.
Do I need to turn it off? I can work directly with traffic factory. Or is there any cases that exoclick xvideos traffic can be cheaper than traffic factory?

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Think of it like this.

Buying from TF direct - is like fcking a virgin you dated for 6 months.. you can't pick, but you get the first dip and she kinda hangs around.. which can be cool or annoying, its cheaper (on first glance) but way more hussle and nonecessary talk,
I mean why talk if you just wanna fck.. right..its redundant.. if you wanted to talk you would join a debate club.. if you wanted to wait for the p*ssyy 6 months before fcking her, you would join some jesus club of suffering or self inflicted gential mutilation..m right ?.

Buying from Exo (TF's inventory) - is like picking a whore in a stripclub.. there is a margin for the macro, but you get to pick and dump the chick thats boring, and you can be extra picky and just switch the pssy when she gets boring or tired ..

IF you can be profitable direct on TF and like their interaface and their nonstop chaning of rules .. then go direct, you will get better quality inventory.
IF you need extra filtration and easier use.. .buy via exoclick.

I do both depending on geo (depending on how much filtering campaing needs).

I dont know specifically which inventory TF sells to exo.. brokers normally resell to each other the non-premium inventory (so 3+ impressions and forward),
however as its generally not good to buy the 1st , 2nd impression on display (they too expensive) and much better to be positioned around 3-5th impression,
the quality of inventory sold to exo might in fact be higher.. but with exo having more players in marker and more dynamic algorithms, this means you could also get outbid faster.

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I just wanted to know if position around 5 is applicable for all the geos? or it depends?

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Pretty much nothing is applicable to ALL GEOs or any other targeting group, but yes I have found TF to be position sensitive in all GEOs that I tried there.

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Hehe, nice analogy you used here But it sums it up pretty nicely... exo offers better targeting so it's possible to filter the traffic better, so in some cases, it can be worth the extra few cents.

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Haha good comparison.

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