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Why is this happening? Voluum Tracking Problem. (11)


05-03-2020 07:45 PM #1 twinaxe (Senior Moderator)

Did you add a LP URL as offer?

Really man, it's next to impossible to tell what's going on there without more info.


05-03-2020 08:20 PM #2 cheezyflow (Member)

I have the same issue with Voluum today... Sooooo weird, let me know what they'll tell you


05-03-2020 09:23 PM #3 jaybot (Veteran Member)

All camps working fine on all my Voluum camps today.

Y'all are light on details. My first guess was a landing page as the offer as well.

If using FB as your traffic source direct to your pre-landing page, then click to another landing page, then go to offer:

It's better to direct link to your landing page, then direct link *plus* do the fbq onclick action on the link to the offer.

Meaning: FB -> your .com Pre-lander -> direct link to your 2nd lander -> CTA to your Voluum campaign link direct linked to offer (with js onclick fbq action for your pixel)


05-03-2020 09:52 PM #4 matuloo (Legendary Moderator)

Do you have any scripts on your LP? Backbutton script or pop under or exit pop ... that would automatically redirect the traffic to the offer? That could explain the high LP CTR.


05-04-2020 10:23 AM #5 utkarshdwivedi (Member)

The main lander(index.html) is setup as the lander, and the offer is not.
Basically, the middle landing page - (index2.html) is not set anywhere in Voluum.

There could be scripts, which was my first guess as well, but no, i removed them all(im a semi-pro, so it could be possible that i missed something out)
@Voluum - PMíng you right away!


05-04-2020 10:33 AM #6 voluum (Veteran Member)

Although this doesn't answer why there are so many clicks, you can't break the tracking in the middle by adding a landing page that is not set anywhere in your tracker. In 97% of cases something will go wrong because you need to pass all mandatory parameters till the end not to break your campaign funnel.


Karolina


05-04-2020 08:36 PM #7 matuloo (Legendary Moderator)

Yup, it can be BOTs too, it's pretty common BOT behavior (multiple clicks) actually, dunno how we didn't think about it in the first place

Look at the data and identify the placements that are sending this crap, then block them.


05-04-2020 09:47 PM #8 matuloo (Legendary Moderator)

Quote Originally Posted by jaybot View Post
Dude.

Try the funnel without using Voluum at all and see what happens.

You can track an FB funnel entirely with the pixel. So Voluum isn’t even necessary.

Your setup already sounds more convoluted than it needs to be.

A little early to be blaming the tracker or the traffic source.

I’ve had like no bots from FB ever. Or negligible enough to never notice or care.

Something else is up with your funnel.
I totally missed the part where the OP mentioned it was FB traffic... this means it shouldn't BOTs for sure, at least not such a high %. There will be some other problem with the funnel.


05-06-2020 12:01 PM #9 matuloo (Legendary Moderator)

When you compare the amount of clicks that FB reports, do they match with the data you see in Voluum?

I'm asking, because it could still be some bot that fetched the url and is trying to spider your LP or whatever, it has happened to me a few times... the traffic would continue to come in, even when all the campaigns have been paused, so it would match with what you described.

I had some LPs spidered by google too and it would send traffic to them... but depending on what url exactly it spidered, the traffic would miss the token data that would normally get added by the source.

Another option is that someone ripped your LP and didn't properly clean the code so some clicks are coming from it as they run traffic to it.


05-06-2020 12:35 PM #10 utkarshdwivedi (Member)

Nope, they do not match. Since the campaign is(was) paused in Facebook.
Your theory does make sense, but, two points:-
1. Traffic is coming from exactly the country Im targeting
2. Happening on different account with different domains


05-06-2020 01:10 PM #11 matuloo (Legendary Moderator)

Quote Originally Posted by utkarshdwivedi View Post
Nope, they do not match. Since the campaign is(was) paused in Facebook.
Your theory does make sense, but, two points:-
1. Traffic is coming from exactly the country Im targeting
2. Happening on different account with different domains
No.1 wouldnt be that weird, some spider might have been crawling something in a specific GEO, so it could still be some sort of a crawler bot.
No.2 is weird though... maybe some problem with the hosting setup, so it was able to crawl several domain on the same host maybe?

I'm out of ideas Im afraid.


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