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Is native best for gambling vertical? (3)


05-03-2020 01:11 AM #1 dodolasaumure (Member)
Is native best for gambling vertical?

Hello,

Which traffic source is best for gambling offers? I have heard native is good and push not. I am looking to get your opinion in order to start in the right direction.

Kind regards,
H


05-03-2020 09:58 PM #2 matuloo (Legendary Moderator)

I don't think there is anything like "the best source" for some vertical.

There are sources with better and lower quality traffic, but since pretty much all of them are auction based, the traffic prices reflect how much it's possible to make from the clicks.

What I believe is the case though, is that some sources are more suitable for specific offers that require precise targeting.

So let's say you're promoting a gambling offer (since you mentioned the vertical) that only accepts players of a certain age, gender, or those living in a specific area... in this case, you cannot use for example push traffic, since these sources do not offer such targeting options. But general gambling offers should work with both push and native traffic alike... as long as the specific source allows it, since gambling offers can be on the shady site at times.


05-04-2020 02:12 AM #3 maynzie (Moderator)

Like Matuloo mentioned there really isn't a best source for a niche, every source has pros and cons.

Push pros is cheap as traffic, can get away with more spammy ads but cons for gambling/casino tend to be low quality. Gambling is run on all sources, its one of those affiliate evergreens lol been around since day dot. Facebook, Google, Bing, Native, Snap, Push, Email, etc you'll find it on everyone of those sources. But problem with native is account terminations etc


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