OK - Scenario:
Say you had a campaign that performed with a really decent ROI, but you exhausted the profitable targets so the campaign became profitless...
Say then a year or so passes and the same offer is still around...Could you run it again and make profit?
As PPV networks must be constantly acquiring new installs and losing members through uninstalling...I would have thought there would be a rotation of members and a certain member life-cycle, so you could potentially get fresh eyes on your landers again if you waited long enough.
Has anyone tried this and had success - starting up an old campaign that they struck gold with in the past?
My plan is, as with everything, to test it. But this only really just occurred to me today, that I could potentially dig out some old creatives and give them another go.
Would this work? Or am I best off forgetting it and moving on to new and better things?
Yes it does work, unless someone else has been running it while you stopped.
I have done this with high volume campaigns and they became still profitable after 4 months of being paused.