Hi,
I am doing my first Clickbank Native campaign.
It goes like this: -
Ad==> Landing Page ==> Clickbank offer
Can you tell me roughly what a good landing page click through would be?
You should be looking at around 30% to 50%. That is just a basic average as it all depends on your traffic source, targeting and landing page.
As ballpark 25% but depends on traffic quality. Mobile will be lower, desktop will be higher. 50% CTR is usually for short pre-lander style pages for VSLs
Generally speaking 15% landing page click-through rate is a good one. However, I would suggest getting some info about the offer from your account manager first.
Basically if the offer is being promoted on native traffic by other affiliates, knowing it's conversion rate, EPC on the network level as well as volumes, might help you on getting to the ideal landing page click-through rate for that exact offer.
So, instead of shooting for an average / ideal LP CTR, you can aim on getting to the required LP CTR for your offer.
Very hard to say, a simple change like moving the CTA buttons/links to a more prominent area or using multiple ones can have a dramatic impact on the CTR. Traffic and AD quality can have a large impact too... the more misleading the copy, the lower CTR etc...