Is choosing offers by EPC a smart thing to do? What I mean by this, is do you even waste time testing offers that have EPCs, as displayed by the network, that would make it difficult to breakeven, in the hopes that you can beat the EPC by a wide margin and make profit?
I wouldn't really give much importance to network wide epc.
Just one guy sending direct PPV traffic would screw it up.
Same goes if someone sends super targeted traffic , can inflate it.
What I look generally at is the network wide volume.
If an offer has done big volume means people must be profiting somehow.
You can't always rely on the network wide epc either - you don't know the caliber of the people testing, the traffic source or anything. for example epcs on ppv differ hugely compared to an offer if pushing it via facebook.
I ran an offer about 4-5months ago noone on the network was pushing any real volume to, the network wide epc was like 0.02.
I soon got that offer doing xx,xxx/month with ease with my epcs being in the 0.20 area (pushing on facebook with <5cent clicks I made a nice chunk.
the network epc tells you nothing...it's pretty useless..i don't even look at it anymore...like bbrock said ppv traffic etc scre the data up..
In addition to PPV traffic - Users can be using LPs that they're epc can be 2x-4x the actual EPC from the click.
taking this a step further users on a network could as a whole send varying degrees of traffic quality to an offer which could effect scrub rates etc. all the more reason to split test offers by networks.
ya you shoudl look at the overall volume, ask them how much volume is going to offer x per day. if its a good bit, then ppl are making money, epc data is def. worthless as there are way to many variables.
Yes, that's what bbrock said. Disregard EPC unless network wide volume is substantial.
Then it's a proven offer. Some of the unproven offers may perform better though.