Hi all,
How would you target students on Taboola?
The goal is to sell an educational offer for students.
I’ve tried "students" and "age" marketplace audiences from different providers, tried contextual & look-a-like.
Tried run of networks with ads and headlines targeted at students.
In all cases Google Analytics shows visitors age to be mostly 55+.
Not one targeting provided at least the audience of the age 18-35.
Accordingly, there are no conversions either.
I’m out of ideas, hope for your advice.
Thanks
I think there are two ways to approach this.
1. Using young student images + headline that appeals to a young audience
2. Ask your account manager to set you up with an audience for these type of offers.
Usually the image & headline combination is quite effective on breaking down the audience.