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Facebook ads to promote ClickBank offers? (7)

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Hey -

I've been promoting Clickbank offers (weight loss & female dating) on Facebook and need help.

I've been creating Facebook Ads to Presell Page to Clickbank sales page.

• On my weight loss campaign I spent $322 which drove 1,777 unique clicks. Out of those 11 initiated checkout and 2 sales.
• On my dating offer I spent $866 which drove 1,740 unique clciks. Out of those 48 inititated checkout and 6 sales.

I'm not sure if those numbers are typical but the conversion rate seems low.

I feel instead of pitching cold people immediately that it's smarter to drive them to a Landing Page and grab their email first. Then make a Bridge Page which sends them to the ClickBank offer. That way I can throw up an autoresponder sequence and pitch them again... and not just one time at bat.

(In my head out of the 1,000+ clicks I drove to each offer, I could have at least turned 400-500 into email subscribers and squeezed out some sales.)

What are your thoughts on how I can improve this? Anyone building an email list out of this? (If so.... what does your email sequence look like? Any other pointers?)

P.S: For some reason when I tried to optimize my campaigns for Purchases nothing got triggered on FB's end when a sale happened on ClickBank. I don't know if that's offer specific or what. The only thing FB picked up on were Initiate Checkout's so I was optimizing for that.

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@janigmoney from searching the forum I saw you do similar stuff when it comes to Affiliate Marketing. would love your input

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Optimizing on check-out will probably give you people who love to add things to their cart without buying. Fix the conversion point with the pixel and try again!?

The sequence you are mentioning is a common one, not sure how this email optin is disrupting your whole funnel, which might lead to less offer clicks eventually. Matter of testing :-D.

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So I had it optimized for Purchases and I think I had 1 or 2 sales that I manually saw on ClickBanks end but those didn't get registered on FB. My thinking... and I could be wrong... if there's no successful conversion event triggered by FB, the pixel won't get optimized. It'll just keep sending "potential purchasers" but it'll never narrow down to what FB deems are the people most likely to buy.

That's why I switched it to Initiate Checkouts because since FB pixel was triggering on those events I rather it optimize for that and have some data on it, then to keep throwing money at the pixel and it never truly becoming optimized

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what is your landing page CTR? All you've said is " I spent $322 which drove 1,777 unique clicks. Out of those 11 initiated checkout and 2 sales."

No mention of Landing page or CTR etc

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Landing Page CTR to sales page is...

- weight loss: 85%
- dating: 56%

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thats very good, so by the looks of it you either need to test more angles, or more Creatives, to get a lower CTR on your ad resulting in lower CPC

whats your test process been like so far in regards to number of Angles / Ads / Copy Variations / you may have a high CTR Ad and Lander but its not congruent to the offer which is why you have low conversion rates.

The Clickbank VSL offers convert good unless its being seen by the same people or even worse, buyers...


You've got to test a lot more things by the looks of it

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can you let us know what your actual number stats are in terms of EPC and CPC so we know what your profit / loss is?

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