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Learn A Valuable Lesson About Hosting (11)

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I ran a couple of Clickbank campaigns this weekend. I'm following the 40-day tutorial, but I decided to try a side campaign to test out the Voluum/Clickbank integration. Anyway, I made a landing page with Wordpress before sending traffic to the offer. I ran propellerads (pop), and blew through the budget pretty quickly. I looked at my stats and saw a big discrepancy between the traffic source and clickbank. Voluum's numbers matched up with propellerads.

My best guess was people going to the landing page and leaving. I went to my lander and got a 500 error. I went back and it loaded up, but it took 15 seconds. Tried a few more times and it took over 10 seconds each time. I'm sure everyone that hits my lander won't click through, but I also know the speed it took my page to load is unacceptable. I had several thousand clicks to my lander but only 20 or so that hit the offer page.

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1) WordPress is slow and not really good to use for landers, especially not for pop traffic.

2) Did you host WordPress yourself or did you use their hosted version?
If self hosted it can also make a big difference where and how you host it

3) Why did you choose to run CB offers on pops?

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What's the best setup for landers?

I've always like Wordpress. I'll eventually want to build out a content site. I had everything setup already and just decided to put toger a page and go for it.

On bluehost I have a plan and Wordpress was pre-installed. All I did was point my domain to bluehost name servers and build out my page.

I just did. I'm trying to learn so I just went with pop to test. No particular reason.

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There is your problem right here... bluehost is a cheap shared hosting that is ABSOLUTELY not a good choice for performance marketing. It's a good option for people who just start with blogging and want to put something together for cheap, but as you have experienced yourself, the loading speeds are often very low.

POP traffic is extremely sensitive to loading speed, due to the nature of the traffic format. It's an intrusive one, nobody is asking for pops to fire, it happens automatically. So you need to make sure the LP is fully loaded as quickly as possible, the norm is is 1-2 seconds max.

With clicked formats, such as banners, the users will wait a bit longer since they actually showed some interest by clicking, but 10 seconds is WAY too long anyways.

Get at least a cheap VPS from a provider like DigitalOcean at least... its just a couple bucks a month, but fast enough.

WP isn't the best platform to build landing pages though, it's quite code heavy and not the fastest to be honest. For content sites it's fine, when running on a strong host, but for POPs and simple affiliate offers it's better to use simple hand-coded LPs with the least code possible.

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Thanks for the info. I would have never guessed a simple hand coded LP would work best until I started poking around on forums like STM.

I need to get back into HTML, CSS and Javascript.

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Its all about the loading speed in this case, code heavy CMS-based pages or sites simply cant load as fast as a simple handcoded LP. We're not using full sites in AM usually, these are just 1-page wonders that try to sell whatever we do sell. In most cases its just some text with an image or bunch of images. So there really isnt any need for an advanced CMS system.

Did you have a chance to do some spying already to see what the other affiliates are running?

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You have to lake sure that all your nodes are strong
if hou are paying for Voluum you should get a better hosting provider, Bluehost is definetly not a good choice for this business, try Vultur or DigitalOcean they are both cheap and set up is very easy, you can find tuts on youtube.
As for WP, it is the cms I hate the most, it gives you probably many features but it is hard to optimize for loading for newbie, also with all the vulnerabilities of the plugins made by coders who dont care or dont have any knowledge about security, you are putting your business at risk.
think again your choices, this may help you save load of money.
all the best

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I signed up for hosting at Digital Ocean and I'm watching some tutorials on setting up the droplets.

I have done some spying around and none of the offers I have seen used WP. They all had simple static HTML pages and Clickfunnels.

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Take a look at serverpilot, it's a tool that makes managind digitalocean easier.

There you have it... WP really isn't a popular choice for performance marketers

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You can use hetrixtools.com to monitor your page, for example every 10 minutes. It will send you an email if the server is not responding, or returning a 500 error. Their base plan is free.
This is what I use when I want to monitor a server remotely, or know at what time problem occurs to compare with server logs and fix.

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Don't use wordpress for landers if you run paid traffic campaigns.

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