My very first campaigns and... (7)
Hello Guys,
I am posting a short summary of my first campaign and ask you for some opinions. I do not have any specific question i think you can just see much more than i do now and that you will be so kind to point that out 
Vertical: Sweeps
Geo: US
Traffic: 4 different types of Mobile (banners, interstitial, popunder, push)
Payout: CPC / CPM
Direct linking with my own banners
Below i put screens from AdCash and
I am also in the process of explaining with
My offer URL was: http://track.(....)-8e4ebc8f3881?campaign=[campaign]&ban=[ban]&ssp=[ssp]&zone=[zone]&advertiser=[advertiser]&country=[country]&org=[org]&platform=[platform]&ip=[ip]&device_make=[device_make]&redirection_cost=[redirection_cost]&clickid=[clickid]
Thank you very much for all your suggestions.
E.
Are these two screenshots for the same time window? On
With the above screenshots it is a bit hard to judge or give you any suggestions. Anyway, here are a few ones with what information you have included in your post above:
- First off, can you confirm that your offer conversion tracking is correctly setup? On
- Mixing different traffic types under the same campaign is not the best idea. Try splitting them on separate campaigns or at least generate a drill-down report based on campaign ID. This way it will be easier to see the amount of traffic from each campaign/traffic type has sent to your offer.
- How is the traffic distributed among specific traffic type placements? Have you done any optimizations on the publisher level so far?
Also, sweepstakes offers tend to work best using landing pages. Does your offer come with a pre-lander? If so, you can always ask your account manager at the affiliate network to provide you the deep link of the offer and use your own landing pages. This way you will have much more data based on which you can optimize your campaigns on.
Thanks a lot for answer.
Yes those are same time screens.
I am in the process of explaining why they show it as an visits while in adcash I don’t see so many of them. I think they might count pop-under impression as a “visit”.
I didn’t make any optimization cause in
I didn’t use prelander but I am working on them and those will be second part of testing - same offers with prelanders.
What do you mean by deep link?
Thank you
E.
Sent from my iPhone using STM Forums mobile app
For explanation, on Adcash the outgoing traffic for your banner and push campaigns is called "clicks".
The outgoing traffic for your Adcash pop campaigns is called impressions.
I Voluum however all incoming traffic is called visits, your offer received 15385 visits.
So when you send the traffic from all 4 Adcash campaigns to the same Voluum campaigns it would be like this:
309 clicks
+ 12582 impressions
+ 22 clicks
+ 12 clicks
= 12925 visits in Voluum
In that case you even see more traffic in your tracker than in the trafficsource, this can happen when there is a delay.
When you don´t send traffic from all 4 Adcash campaigns to the same Voluum campaign check the stats for all campaigns.
One more thing, should you really use only 1 campaign in Voluum for several campaigns on Adcash better change it.
It´s better to keep different ad formats and other stuff separated.
Hey,
Yes i have one campaign in
What is though interesting AdCash shows for push placement at the same time impressions and clicks (like for other placements). In my case 44 911 impressions and it is 311 clicks. I will just ask them what that means.
Thank you guys for help.
E.
Impressions are how often your creative was shown.
Clicks are how often it got clicked.
From your example it was shown 44911 times and 311 people clicked it.
Originally Posted by emiczek
Karolina
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