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My journey to profit $XXX/day with Push (15)

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Hi guys, I'm Candice from Hong Kong. I'm so happy to join the STM family, I feel that the amount of information here is priceless, I learnt so much from reading the posts.


I've been affiliate marketing for 2 months now so I'm not a complete newbies. I was using Facebook as my main traffic source in the past month, focusing on sweepstakes. Found few profitable campaign there, but then the corona situation kicks in and the payout was reduced, probably because of the lead company make less profit as people are panic and don't wanna spend money. After watching Colin Dijs's Youtube video (big shout out to Colin, I learn basically everything from him), I think this may be a good opportunity for me to try out other verticals and Facebook may not be the right traffic source as most of the verticals are not allowed to promote on Facebook.
I was thinking of using Native (that's why I join the STM forum... to learn more about Native ad, there's not much info out there😅). After I read the posts about Native, I noticed that lots of experienced members don't recommend newbies to use Native to get start with, especially when I have limited budget to test things out. So I decided to use Push instead...


Since it is my first time to use Push, jot down everything with a FA post would be a great idea. Not only I can get some help from you guys (please criticise when I do things wrongly), I can also push myself to do more. I always fall into a loop that I feel myself know nothing, I start to read more and read more but I did nothing. I think it is very true that you have to start doing things and make some mistakes so that you know how to improve.


Ok… Enough talking and start doing!
Budget:
$2000

Adpelity : 149

Voluum: 69




Budget for ads: ~$1700



Verticals:
Sweepstakes (still wanna test out sweepstakes first as I had some experience of running sweepstakes offers, so it may be a good idea to gain some experience with propellerads with sweepstakes before moving onto other verticals)


Landing page hosting:
Amazon S3+ cloudfront


Tracker:
Voluum


Angles:
- Wheel of fortune
- Gift Boxes
- Quiz


Process
1- Preparation


2- Split-test Offers


3- Split-test Angles/Landers


4- Optimization


5- Scaling $$$


Current Stage:
Still struggling of setting up landing page with Amazon S3+cloudfront. Since I have 0 experience of coding, it takes me lots of time figuring how to fix up and edit landing page. But it’s good to learn anyway.
(Big shout out to @vortexfor her super detailed guiding threads.)


Question:
During the testing process, when should I kill a campaign?

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Good luck!

The answer to your question about killing the campaign is tricky and it depends on many different factors so there's no right answer to that question. You should focus on optimizing your lps and offers and of course traffic. If you can't afford to run that campaign anymore (after optimizations) then you should kill it (if it's deep in red and there are really no conversions).

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Hey Candice, great to see you FA.

First question, which trafficsource do you use?

HERE you can find some more info about trafficsources.

As diplomat says, there is no universal rule that can be applied for all campaigns.

When you gain more experience it gets much easier to gauge if it´s worth to continue or when to stop.

In the beginning I recommend to rather work with rough rules of thumb so that you have a system to run your campaigns all by the same structure.
That way you prevent to run your campaigns each time by more or less random setup.

As a general rule you can use

Number of landing pages x number of offers x average offer payout x 10 = Test budget

This is for completely new campaigns where you don´t have any previous stats.
When you don´t see any signs of success after 50% of the test bdget is spent you can stop the campaign and better test something else.

Also important is to exclude all non converting high volume placements during the test period to make sure that your traffic is distributed across more different placements so that not only few placements bring in the most volume.
When you then find a working funnel you should retest these placements for quality.

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Finally back with day 1 result!!
Thanks guys for following my journey.

Offer: sweepstakes
Geo: Germany
Lander: Quiz
Payout: 2.25€
budget: $20/day

Result:
Cost:$12.68
Revenue: €18 ~$19.4
Profit: +$6.72 🍏
ROI: +52%

Honestly, I'm super surprise that I made some profit on the very first day
But I found the CTR of the ads is quite low (0.82%) I have a question that does the CTR of the ads matter? cuz I chose CPC and the ad is charged based on clicks

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Looks good so far

0.82% isn´t that low for mobile push.

Also the CTR is not that important by itself, it´s much more important how it plays together with the rest of the funnel.

But the trafficsources make more money the more clicks you generate so they will send most volume to creatives with higher CTR.

When you see that a creative with lower CTR is performing good in your campaign just test it in a separate campaign where it doesn´t have to compete with creatives that have higher CTR.

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Back with day 2,3 results, the performance of the campaign dropped suddenly...

Day 2

Based on Day 1 result, I found out that most of the conversions came from Wifi users, so I created another campaign targeting wifi only, other opponents left the same with the original campaign. I let it ran for another day, spent $7.692 ($20budget) with 2 conversions (

Revenue $4.5) -> ROI -32.28%

I look into the data, found out that all of the conversions came from Android user, while in the wifi campaign half of the click came from IOS users, so I changed the targeting into connection: WIFI + System: Android

The Original campaign:
On day 2, the ads could only spend

$5.580 (with $40 budget) with 3 conversions (Revenue$7.27).

Does this means my ad CTR is low and very few people click in it? What should I do at this stage?

Original campaign:
Cost: $12.27 (Still couldn't spend the whole budget)
Revenue: $7.31 (3 conversions)
Profit: - $4.96
ROI: -40.43%

Seems the performance of the campaign was not stable, is that normal in Push traffic?

I'm testing a few antivirus Pin submit offers at the same time, but it seems that Pin submit offers are a lot harder to get conversions

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When you have traffic from iOS it seems that you run classic push and in-page push in one campaign.

Better don´t do it, these two traffictypes are pretty different although they appear to be very similar.

For now better try to concentrate on classic push and use in-page only when you have a working funnel that you want to scale.

Noone can tell you when we don´t know your creatives CTR.

There can be several reasons for it, just from these numbers it´s impossible to tell the reason.

Would be great when you could post more details so that we can check it together.

It´s not only about push traffic but when you run on such low volume every conversion more or less compared to the previous day can make a huge difference in performance.

When you run on higher volume with many more conversions per day the performance usually also becomes more stable.

Depends, there are also very good converting PIN submits.

The thing is that AV works best when you run it very aggressive.

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Yes, I didn't notice that the two traffic types have much a difference and I ran those in the same campaign��. I will definitely pay attention to that later on!

Noone can tell you when we don´t know your creatives CTR.

My baddddd, I will upload sceenshots for my stat and be as detailed as possible

Updates with my campaign,
I paused the campaign because I'm going to test more landers and creatives so as to find a converting funnel. And I feel that I launched the campaign without much plannings, so I'm gonna learn from the careless mistakes I made and re-launch it in these 2 days.

Thanks @twinaxe so much for all your invaluable guidance and patience with my newbies questions, I really appreciate it !!

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Don´t worry, when that stuff is all new for you it´s just normal that you don´t have such a structured approach yet.

This will come from alone when you gain more experience

Important is that you try to keep the risk to lose money because of beginner mistakes as low as possible.

That means it´s better to first avoid too high volumes and too high bids so when something goes wrong that it doesn´t cost you an arm and a leg then

When you don´t know how to do it check HERE

That´s what we´re here for.

The beginning of the affiliate journey is probably the hardest part so I´m glad when I can help to make it a bit less stressful

Btw, I just see that you come from HK.

I was there once and will definitely visit HK again one day.

Very fascinating city.

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I'm based in HK too! Good to see another affiliate marketer

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Now I have 3 reasons to visit HK!

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Updates with results in the past few days

I've been testing different offers in DE and I found 2 profitable one (let's named them Offer1 and Offer2) and I tried to split tested them with different lander and creatives.

For Offer1 (the original campaign that I've mentioned in my last post), I split testes a few landers (quiz, gift box, spin wheel) and found quiz lander perform much better than the other two. Speaking of landers for sweepstakes, I found that quiz lander seems to perform the best (not sure if that's a coincidence or the fact that quiz/survey type of lander seems less scammy to people) Seeing that, should I still test all 3 types of lander or directly take quiz lander instead and test different styles of quiz/survey lander?

For result part:

Day 1
Offer 1 / Voucher / DE / High Activity Only / Mobile/ PropellerAds/


LP CTR: 22.39%


CR: 1.9%


COST: 3.44$


REVENUE : 7.31$


PROFIT: +3.87$


ROI : +112.69% 🍏

Ad CTR: 0.69% (17,202impressions)
With budget set to be 100$/day (I set budget to 100$/day in all campaigns because it always spend very little, sometimes it struggles to spend more than $1...)

Day2

Offer 1 / Voucher / DE / High Activity Only/ Mobile / PropellerAds /


CTR: 26.67%


CR: 15%


COST: $3.44


REVENUE : 7.31$


PROFIT: +3.87$


ROI : +112.69% 🍏

Ad CTR: 0.89 (16,519 impressions)

Day 3

Offer 1 / Voucher / DE / High Activity Only /mobile/ PropellerAds


LP CTR: 15.19%


CR: 25%


COST: 2.45$


REVENUE : 7.34$


PROFIT: +4.89$


ROI : +199.81% 🍏

AD CTR: 0.9% (8930 impressions)

Since the impressions of the original ad decreased and I'm not sure if the creative has been burnt out or what, I started to test more ads

Offer 1 / Voucher / DE / High Activity Only /mobile/ PropellerAds/ New ad creatives


LP CTR: 13.45%


CR: 39.29%


COST: 5.48$


REVENUE : 14.68$


PROFIT: +9.21$


ROI : +168.06% 🍏

Ad CTR:0.44% (66,081 impressions)

Day 4

Offer 1 / Voucher / DE / High Activity Only /mobile/ PropellerAds


LP CTR: 8.97%


CR: 14.29%


COST: 2.42$


REVENUE : 2.46$


PROFIT: +0.04$


ROI : +1.85% 🍏

AD CTR: 0.62% (12732 impressions)

Offer 1 / Voucher / DE / High Activity Only /mobile/ PropellerAds/ New ad creatives


LP CTR: 13.1%


CR: 0%


COST: 1.77$


REVENUE : 0$


PROFIT: - 1.77$


ROI : -100%

Ad CTR:0.32% (15848 impressions)



It could not spend again... so I tried to increase the budget. but as I said above even thought I set the budget to $100 or even $200 /day, it doesn't help with increasing the volume of the campaign. Then I tired to increase the bid and wait for another half of the day, doesn't help as well...

Then I read another thread mentioning the same problem and I saw some of you suggested duplicate the campaign in order to get more volume, so I tried for another day, here's the result:

Day 5

Since I duplicated both the old and new creatives(with same lander), some did well and some didn't have any conversion (each spend ard $2-5), I summed up the result overall:

offer 1 / Voucher / DE / High Activity Only /mobile/ PropellerAds


LP CTR: 14.73%


CR: 12%


COST: 16.41$


REVENUE : 22.46$


PROFIT: +6.06$


ROI : +36.91%


At this point, I'm pretty sure this offer is profitable with this lander. I tried to scale it but the biggest problem is I couldn't spend the whole budget to get more data.
Question: How do I deal with that?

Next step: test with medium and low user activities, test different quiz lander (the wordings and style)

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For Offer 2, it is also a voucher type of offer, but I haven't seen anyone run that on Adplexity and i gave it a try. On day 1 it turns out performing quite good, here's the result:


Day 1
Offer 2 / Voucher / DE / High Activity Only / Mobile/ PropellerAds/


LP CTR: 8.87%




CR: 31.82%




COST: 6.89$




REVENUE : 17.13$




PROFIT: +10.24$




ROI : +148.68% ��


Ad CTR: 0.42% (52,781impressions)

Day 2
Seeing the problem of getting not enough volume from Offer 1, I took this offer and test it in MEDIUM and LOW user activities on day2 after I saw some green on Day 1. But it seems that I did that too rush as the results are not that good...:

Offer 2 / Voucher / DE / High Activity Only / Mobile/ PropellerAds/


LP CTR: 11.45%




CR: 31.82%




COST:

$




REVENUE : 2.46$




PROFIT: - 1.19$




ROI : - 32.57 %


Ad CTR: 0.5% (15,209impressions)

Offer 2 / Voucher / DE / Medium Activity Only / Mobile/ PropellerAds/


LP CTR: 14.47%




CR: 12.28%




COST:15.49$




REVENUE : 17.24$




PROFIT: + 1.75$




ROI : +11.28 %


Ad CTR: 0.24% (159,456 impressions


Offer 2 / Voucher / DE / LOW Activity Only / Mobile/ PropellerAds/


LP CTR: 11.94%




CR: 7.63%




COST: 24.57$




REVENUE : 22.2$




PROFIT: - 2.38$




ROI : - 9.67 %


Ad CTR: 0.05% (impressions)


Day 3

I read about the duplicating strategy, I tried that on this offer (high activities) also.
Offer 2 / Voucher / DE / High Activity Only / Mobile/ PropellerAds/(summing up)


LP CTR: 11.45%




CR: 31.82%




COST: 14.195$




REVENUE : 2.46$




PROFIT: - 11.735$




ROI : - 82.72 %




Offer 2 / Voucher / DE / Medium Activity Only / Mobile/ PropellerAds/


LP CTR: 10%




CR: 0%




COST:11.56$




REVENUE : 0$




PROFIT: -11.56 $




ROI : -100 %






Offer 2 / Voucher / DE / LOW Activity Only / Mobile/ PropellerAds/


LP CTR: 7.89%




CR: 2.3%




COST: 16.27$




REVENUE : 9.984$




PROFIT: - 6.292$




ROI : - 38.65 %


Question: Should I focus on High activity and test more LP/ creatives/ placements first? or keep the medium and low activities campaign running?
and also how do we scale with push? Do you duplicate the assets and let it run?, I'm a bit confused over here.

Regarding the Smart Optimization Tools in Propellerads, is it a good idea to use the suggested 'Auto-Optimization enabled' function in testing stage? I turned that on on day 3 in all of my campaigns and they preformed not really good... (of course it may be just suck by itself haha)

Yep, that's all for the 2 profitable campaigns. I'm testing other offers at the same time, but these 2 are my main focus right now

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Sorry for posting that much at once... I've been struggling with my exams in these few days, ugh

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Landers perform different in different geos, just because quiz landers were best in geo A it doesn´t mean that they also are best in geo B so you should test them again when you run campaigns somewhere else.

When you stay in the same geo and only test a different offer you can continue using them.

There is not such thing as creative burnout after few days.

You need to get your creatives back into moderation.

First try it with a little bit different icon and keep the rest of the good creative the same.

If that doesn´t bring a boost clone the original campaign and run it exactly the way it is.

Answer given by yourself.

For testing to find a good funnel stick with high activity.

Then stay with high and increase bid to see if you can receive more good traffic that way.

Next step would be to run on high+medium, on low it´s better to run when you have enough conversions for a whitelist.

Run different bids, different activity levels, broader targeting (mobile -> desktop).

The auto optimization only blocks placements that are in loss by whatever you set there.

It doesn´t know anything about stuff that happens in your tracker, about LPs and offers so I wouldn´t use it for testing.

But you did send postbacks to Propeller, didn´t you?

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