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Some strange tactics I see with native (19)

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Hi guys
I've seen lately some people who promote products or services with native ads, once I click on the ad I get redirected to a very simple "parked domain" page with a title of "related links" and below that you see a list of different links that point to different offers in that niche...When I first saw that I was thinking to myself that this has to be some mistake of the advertiser or some problem with his hosting service...but I keep on seeing this method with more advertisers...
Can anyone explain what is standing behind this?

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It's basically just ad arbitrage.

You pay for a click on native and get paid for a click on your ad feed.

Has been around for some years now, but I don't know of anyone having success with it personally. Some of the feeds are hard to get I know that much, so generally not something for newbies unless somebody knows different.

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I was stumped by that too at first...

It's called "Search Arbitrage".

There's a few companies you can get hooked up with where you get paid to drive clicks to search queries. Usually the search queries are hosted on parked domain like you said.

I believe there are versions of this connected to Bing, Yahoo, and Google actually...

The ones you see generally mirror the higher cpc search terms since that generates the highest payout per click, so you see things like Senior Living, Dentures, Workplace Injury lawyers, etc.

So you run an ad saying "You'll Be Amazed By Senior Living Options In ${CITY}$!" and pay .20$ for the click and then in turn get paid 2$ whenever someone clicks on the search hyperlink on the parked domain, etc.

I believe it's relatively difficult to get hooked up with these companies you can do it through (could be wrong), but have also heard it used to be more profitable than it is now and that has become much more competitive.





Edit: I see TheDudeAbides just answered it too- so 2X what he said, I believe it's difficult to get access to.

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Like thedudeabides and jack_l mentioned, these are search arbitrage campaigns.

Basically they are grouping a list of top search keywords results in a single page and whenever a user clicks on the links a revenue event is generated.
Depending on the offer network that is providing these search feed links, you may be promoting search feed results from Yahoo, Bing, Google, etc.

One particular detail to these type of offers is that the revenue generated from the clicks requires up to 24h to be reported back. And among several clicks, you may happen to have clicks with $0 revenue and clicks with $3 or more revenue.

If you're looking to promote such search feed links, I believe you can find them on AvenueMedia and/or Tonic.

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It's the first time I hear this term "search arbitrage" , interesting to know!
Thanks for your answers guys
If anyone here has any experience doing search arbitrage please share with us

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How do the native networks treat such campaigns? Is it actually in line with the rules or do those guys cloak? Doesn't look like a big breach of the general rules, especially in case they select keywords that match the original ad, but I know that many networks don't really like the whole arbitrage concept so I'm just wondering.

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As far as I understand it's allowed on all of them... Taboola... Outbrain... Yahoo... etc...

I imagine they prefer a clean thing like that "Senior Living"... etc... to the content arbitrage that they are so well-known for "13 Scandalous Walmart Pictures To Make Your Jaw Hit The Floor!"

With that said... some of the dental implant search arbitrage ads may be even worse so perhaps you're right lol.

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Hehe yes, dental implants can be scary And some people always prefer to push the imagery a bit too far

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Hi guys, few words about Display To Search (Search Arbitrage).


Overview:


As it's been mention above - it's hards to get search feeds approved for arbitrage. Yahoo takes the majority of search arbitrage traffic.
They are very strict on traffic sources and categories (health, drugs, law services etc. are forbidden).


Advantages


- It's White Hat
- Regardless of huge competition, it's real to get your campaigns "green"
- Various categories - there are enough categories you can monetize
- If you manage to get a solid feed (from direct Yahoo partners) - you get many tips and help from their team (some companies provide good- performing keywords)




Disadvantages


- If you are new to search arbitrage - forget about overnight success
- Margins are between 30%-40% not like in BH
- Hard to get solid feeds

Good Performing Traffic sources:

- Facebook Ads
- Native Ads
- GDN
- Paid search

Categories:

- Insurance
- COVID19 Related Items
- Home Gym
- Delivery
- Work From Home
- Survival and Quarantine
- TV Streaming
- E-Commerce
- Finance

GEOs

- US
- CA


My Story


I'm a VP at AKA-EXT, have a solid experience in performance marketing.
We do:

• monetize organic traffic on direct search feeds (Bing & Yahoo)
• monetize traffic from Outbrain, Taboola, FB Ads, GDN and paid search on Yahoo feeds (directly)

We manage to generate $60k+ daily revenue on search arbitrage activity. So, if the question is - "Is search arbitrage is scalable?" - the answer is "Yes."

If you have more questions, feel free to ask here or reach me out on Skype - sean@aka-ext.com

Also, you can check out my recent keynote on LinkedIn - https://www.linkedin.com/feed/update...05676284116992




P.s. If this topic is interesting, I can make a Sheet-Sheet/Cases study/Overview article about search arbitrage (display to search).

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Of course its an interesting topic man, please write more about it!

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We've been doing it for a while too, @Sean got it all right
Similar to content arbitrage, you all seen it before just didn't know what it is.

In case you want to see how it looks, I explained a bit about the flow on my recent AWA talk (min 13:00)
https://stmforum.com/forum/showthrea...tent-Hen-Kinan

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You are telling people here to be in touch but you weirdly ignore messages on Skype.

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Have in mind that this post is 5 months old. The guy might not be available at the moment and he will reply to you later. Or he is focused on other topics.

Or your message is simply not good enough to generate a reply.

Last week, i received a one line PM saying just "hello, can you help us promote our nutra product". I declined because i am not running nutra, but i would have declined anyway because the guy is not making effort to show some value.

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The guy had full 30 minutes discussion with me about strategies and we end up call on the note that he would share information on how to proceed. Since then he is just reading messages and ignoring. This is not how it should be. I wrote there if he isnt interested to work with me he should atleast let me know in one line

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Yes, i understand that if you had a call it is different. It happens to me also with one guy on this forum. I offered him to team. We had a call and he was ok. And then he just disappeared. I follow up once usually. Then, better to move on.

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Yeah even I left him on his own. Just wanted to try one last time here.

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Why bother? Whatever the reason is, there is no interest to talk more from his side, so it's time to move on. This is never a good base for any future co-op.

On top of that, the message you posted would serve more like the final nail than and not as a motivation to share more info with you The sarcasm is too obvious

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Do you guys know any networks that I can earn from using search arbitrage?

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Here is a great and very fresh thread that you will want to read for sure: https://stmforum.com/forum/showthrea...igns-on-native

It's exactly about search arbitrage on native, check it out!

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