Hello!
We would be more than glad to share our affiliate marketing knowledge and explain in detail how to properly set up a campaign on Facebook.
Initially, many arbitrators launched accounts following the 1-1-1 scheme, i.e. 1 campaign - 1 ad group - 1 ad. From 2016 to 2018, it worked and could bring good money. However, as time went on, the algorithms became more and more hefty, so something had to be done about it. As it turned out, Facebook has several audiences, which react differently to your advertisement.
To give an example (if you run broadly):
1. there is a group of people interested in cars
2. there is a group of people interested in dogs
3. there is a group of people who are your target audience
4. there is a group of people who like anchovies
Therefore, if we create 1 campaign and 3 ad groups with 1 ad in each, we will cover all 3 TAs at the same time.
Think that's all there is to it? Well, think again.
If you want to check how well a particular ad works, it is a good idea to make an alternative ad in that group, making it 1-1-2. Facebook algorithms are configured in a way that allows them to identify which one will be better for your target audience.
How do we work?
The scheme is very simple: 1-3-9.
1. 1 campaign - 3 ad groups - 9 ads. Facebook will select the necessary ad group, and then the ad itself. Our experience has shown that it is very seldom wrong.
What about the budgets?
The recommended system is Campaign Budget Optimization, the system of automatically distributing a campaign's budget across the ad groups for the purpose of optimizing the results. Instead of assigning advertising budgets for each ad set like with the standard model, you just tell Facebook what budget you would like to assign for the campaign in general. For example, if the campaign's budget is $300, Facebook will initially spend an equal sum among all the ad groups, but later, it will only leave 1 or 2 of them at the most (if the total number of groups is 4 or 5).
To test the bundle, spend about $250 using different approaches: at least something will eventually hit.
What about manual and automatic bidding?
If you want to have great campaign results, naturally, we would recommend the manual approach (using the maximum bid feature).
The whole purpose of manual bids is for you to take control of the auction, not Facebook. If you run using auto, a lead's price can vary from the minimum to the maximum, and the network won't give a single damn about how much you would like to pay for a lead.
What cost per lead/click to set?
It depends on what GEO you are working with. If it's TIER 1, it will have fierce competition as it is, and you need to understand that you won't be able to enter it with a low bid. You first need to run on auto, and then start regulating it yourself. However, if you know the approximate cost of a lead, you can confidently set up to x2 of the necessary cost. This will make Facebook look for the audience which will buy the goods for such a lead cost and optimize.
What optimization to use?
1. 1 day after clicking (if you are playing short-term and run nutra/adult traffic)
7 days after clicking (if you are playing long-term and run white and off-white things)
1 or 7 days after the click mean that the Facebook pixel will optimize for those who have clicked (if you run for conversion). Meaning, next day, the ad will be seen by those who have completed the action the day before.
At what time should I launch the ads?
If you run for "gray" goods or gambling, you don't need to set any limits, but if you run for white offers, set it from morning to evening (if it's not Russia, since Russia has a whole lot of time zones). Of course, in some countries, you get really good conversion even at night, and it also depends on the product or service in question, but this is a whole another research into niches.