Home > Technical & Creative Skills > Tracking Campaigns

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Voluum S2S Tracking - What info does the traffic source see (3)

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When using a postback for conversion tracking in Voluum, what info does the traffic source see? Will it see my tracking domain and ip, or just a general Voluum server ip?

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When posting back conversions to the traffic source, they will definitely be able to see your tracker domain and ip.

Also, by supporting conversions tracking through postbacks, the traffic source will be able to tell from what publishers, on what bids, what creatives and targeting details the conversions came from. If you are passing the conversions payout value, it will be able to see that too.

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Voluum server ip plus whatever you add in postback URL in traffic source's settings in Voluum.


Karolina

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Home > Technical & Creative Skills > Tracking Campaigns