Tips to adjust ad creatives to connect with people stuck at home (4)
Tips to adjust ad creatives to connect with people stuck at home
Hey guys!
With web traffic rising and conversions growing across key verticals including gaming, entertainment, utility apps, and anti-virus installs - advertisers need to adjust their creatives to connect with over one billion customers stuck at home.
How can I make my ad creatives more effective?
1. Be entertaining: with people tired from reading sad news and bored from being stuck at home, showing something that entertains or amuses has a lot of value.
2. Rethink Seasonality: as we get closer to summer and the weather changes, ads are full of typical summer vacation imagery - music festivals, beach parties, and exotic travel. Adjust your creatives to showcase spring’s arrival without the typical vacation ads that could seem out of touch.
3. Indoors Fun and Joy: leverage the boom in indoors activities such as cooking, exercising, meditating at home, or playing with kids. Talking about things that people can do at home will help place your ads in a positive light and in the context of what your target audience is experiencing.
4. Be positive! Now it might be the wrong time to run campaigns that use negative reinforcement or fear to sell products. With so many sad news, people are more likely to engage with campaigns that see the brighter side and helps them remain active, happy, and uplifted.
To stay up to date and informed about the latest ad industry changes, don’t miss, AdMaven’s News Summary on our blog.
News Roundup: Coronavirus Impact on Ad Industry
What are your tips to the current situation? What have you seen that's been working out well for you guys?
Most importantly, focus in on the new problems that people face now. Many of the "problems" people faces 3 months ago are irrelevant, whereas many of the problems people face now would have been inimaginable 3 months ago.
Originally Posted by cmdeal
I think that more people will shop online, even when the crisis is over, big opportunity for ecomm in general.
There will be more preppers... I'm waiting for the next "tactical flashlight" to take the internets by storm
Insurance should see a growth too as people will realize all kinds of strange shit can happen and they won't risk to get caught unprepared the next time.
... and the list can go on.
This lockdown is opening new markets
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