Noob fb question I can't find the answer to,
I have been running FB ads for years for local clients, and thus never used a tracker in my life. Most of my campaigns have been optimized for conversions, so I never paid too much attention to my costs per click/impression/atc.
So, do you use tracker with FB and if yes why?
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Thread bump, I still have this question.
If you are running ads using a single landing page and offer page, then most probably you won’t need a tracker.
In most of the cases when running FB ads a tracker will be helpful when you want to rotate and/or split-test different pre-sell landing pages and offers.
If the above is not your case, I guess you’re fine without a tracker.