Home > Technical & Creative Skills > Tracking Campaigns

Why we made Kintura FREE (12)


03-31-2020 04:40 AM #1 kintura (Member)
Why we made Kintura FREE

When Tom Fang (then iPyxel/Thrivetracker) approached me in late 2015 about helping him improve his cloud-based affiliate tracker, I was a bit skeptical. I'd just come off of a very lucrative contract with Ernst and Young to working on their IT Risk Assessment Framework in the wake of the Target data breach and I was in need of a fresh challenge. When Tom first pitched the position to me "Affiliate Marketing" sounded kind of boring -- that is, until he told me how much traffic was running through his tracker.

"How on earth does someone get 100m clicks per day?" I remember asking. "I'm sorry, it sounded like you said their Facebook spend was $40,000 per day..." (it was)

I'd worked in high traffic systems before; closely. Oddly enough, Kintura's current offices are merely two doors down from Playboy.com just 12 short years ago. When you're Tom (or Uber even) and you see "adult/porn" on a developer's resume it's synonymous with "active problem solver" (any of you who've worked in adult IT know exactly what I mean).

Tom's enthusiasm for his product was infectious. It wasn't just me, either. I'd ended up side by side with a few other developers hand-plucked from (what was then) an elite IT staffing service, hired.com. My peers at Thrivetracker/iPyxel were all sourced from the same place, and we'd all turned down contracts at AirBnb, Uber and Apple because Tom presented us with something new; something way less...bullsh*t. There was something inherently infectious about performance marketing in general: It couldn't hide behind this bullsh*t. You either perform, or you don't; and any of you who've ever been involved in the Fortune 500 know that bullsh*t is king. Those of you also know...it gets old.

So there we were...

I can't go deeply into details about my time at iPyxel/Thrive for legal reasons. For one, I don't think it's ethical or fair (with or without my NDA) to criticize or exploit my past experiences and I would never want to hurt Thrive; even in its current hands (which by all accounts are wonderful people). While I didn't see eye-to-eye with the powers that be on the direction of the platform my hands were tied and during the Clickbooth acquisition we parted ways.

Back in 2005 we had to squeeze a lot of traffic out of a server. I think of it like Mr. Miyagi teaching Karate Kid to wax cars by hand. Until you start throwing hardware at a problem you should learn to work with what you have. I suspect Tom respected that in me; I was always hacking, always finding a way to make things more efficient. Always optimizing.

Without being sensational or even assuming you give a sh*t (we know you're busy), we've worked really hard to get Kintura to the point where it purrs like a kitten (and I cannot stress this enough) very, very inexpensively. In fact, it got so efficient, so inexpensive that we figured there was no reason to charge users who weren't go far beyond the average. At the very worst, we'll be flooded with even more feedback on how we can make our platform better (which we will, always).

Some details about the current free state of things:


  1. Free tier is capped at 1m events per month, max overage rate is $25 per million.
  2. We are going to feel this out and may increase the free tier to 3m or 5m.
  3. Lower overage rates are probably coming across the board for all plans.
  4. Our machine learning distribution is included.
  5. Optimizer is not included for now but we will see how things go.
  6. Includes a custom (non CNAME) ssl domain
  7. Includes one user (you)
  8. Support is via our support forum


In Kintura tradition, we've not only never increased prices on an existing customer we've also had zero down time since we started.

Free tracker starts here: https://kintura.com/new

Please feel free to DM me with questions.


03-31-2020 05:02 AM #2 jaybot (Veteran Member)

Wow!

Free up to 1m/m is a big deal. Above and beyond even free bemob (300k). A beginner on push could easily use this without getting any overages. Hell, even a beginner on pops could use this for the their first month or two without going over 1m.

Definitely will test because... that's what we should be doing


03-31-2020 05:42 AM #3 s3ks3k (Senior Member)

Very very generous of you guys to offer a tracker that is so cheap even going over the 1M events per month.

You mentioned that Optimizer is not included. Do you mean your own in house developed optimizer, or API connection to existing Optimizer product?

Will auto optimization be included in the future for a fee?

Also, great story I really enjoyed reading it

Sent from my YAL-L21 using STM Forums mobile app


03-31-2020 07:27 AM #4 manu_adefy (Veteran Member)

Oh wow, this is awesome news for just about all affiliates but especially those early on who need to take care of every dollar they spend.

Spoiled for choice, that's the status when it comes to trackers for affiliates these days.


03-31-2020 08:02 AM #5 mostache (Member)

Great story - thanks for sharing! I've been wondering how you guys can handle so much volume for an affordable price


03-31-2020 10:35 AM #6 Mr Baffoe (Veteran Member)

Welcome to the world of free trackers

This is a big deal, and hopefully signals a trend for much more generous free tiers for trackers.

I hope to see more trackers getting on board soon. It’s good for the industry.

Pro tip: Networks, advertisers and traffic sources, if you want to boost revenue, now is a good time to tell your affiliates about the free trackers that help your affiliates to make more money promoting your offers or spend more money buying traffic from you. This strategy worked well for many in 2007-2009 when Prosper202 launched.


03-31-2020 12:06 PM #7 youreadthis (Member)

Amazing, thanks, I was looking for this! Good $$ saver for any beginner


03-31-2020 12:21 PM #8 f40f40 (Member)

Great news!

We have been testing Kintura for several months now. Its just getting better and better and is now my preferred tracker.


03-31-2020 01:41 PM #9 matuloo (Legendary Moderator)

I used kintura for a while, a year or so ago and didn't really run into any problems, so I can confirm its a viable option and a great choice for the new people who are looking to save some $$$ on tracking. Nice move guys!


06-02-2020 09:15 PM #10 affguru (Member)

Tried to get to kintura for a week, no response on any contact :/ What's going on guys?


06-03-2020 04:17 AM #11 Mr Baffoe (Veteran Member)

Quote Originally Posted by affguru View Post
Tried to get to kintura for a week, no response on any contact :/ What's going on guys?
Probably high demand, it’s quite a deal for a cloud hosted tracker.


06-03-2020 05:27 AM #12 eurosen (AMC Alumnus)

Same here, sent them quite a few messages but no reply.


Home > Technical & Creative Skills > Tracking Campaigns