Anyone on here doing Pinterest Ads?
I have for about two months now and I can't figure out the traffic patterns. Campaigns will go days with little spend, then all of the sudden, blow up
Also can't seem to figure out what I should be bidding in terms of CPA. Should I bid the value of the sale (in this case, $18) or something more in line with the offer conversion rate?
Had a call today with one of their reps. She thinks the fluctuation in traffic is because I am not sending enough data to the pixel on a daily basis
(Enough data would be 100 events)
I am running a conversion campaign with the "checkout" (sale) event. Seems odd to me that the pixel would need 100 sales per day to optimize correctly
Case in point regarding my original post: all of last week, I had a nice profitable campaign running, getting 10-15 cent clicks, and then all of the sudden yesterday at 8am, it goes bonkers. Traffic goes through the roof at $1 CPC