Home > Paid Traffic Sources > Push Traffic

---

How do you know when a campaign has enough data so you can start optimizing? (11)

---

Hi.

New to AM. Focusing on Push traffic. Just would like to get a better sense of when I should start editing campaigns. Right now Im nearly 24 hours into a sweepstakes campaign. I have around 47k impressions with ~80 conversions over 2 campaigns. Im running on a bit of a tight budget of 10$ a day since its my very first try. Should I start changing up some things?

On propellerads dashboard it says im -16% and -23% ROI. But on Voluum it says -45% and -53% ROI, which is a bit confusing.

All advice appreciated.

- Alex

---

Hey Alex, with those numbers you should have enough data to start optimizing. It best to always be testing something and to be constantly optimizing. Normally you can start optimizing after spending 4-5x the payout.

For the propellerads discrepancies, I don't know what to tell you. It could be a timezone issue.

---

Most important requirement to start real optimization is to have a working/converting funnel.
Without a working funnel you can´t really optimize because then you don´t know if the traffic is not converting or if the creatives, the landers or the offers are not good enough.

I like to have a "test" campaign where I test landers and offers and when I have a working combination I run it in a fresh campaign and optimize there right from the start.

So when you´re still testing offers/landers you first need to find a working combination to start optimizing.

In test stage just cut high volume placements that are no converting so that your traffic is distributed between more placements.
It´s better to get traffic from many different placements than getting most volume from just a few big placements.
That way each single placement doesn´t have such big impact on the overall performance.
Make a note of the big placements and test them later again when you have a working funnel.

When you have a working funnel you can start cutting bad placements.

I am rather aggressive with it and cut placements that are 1-1.5 times payout in loss on a working funnel, depends a bit on the payout and other factors.
Basically that´s all I do for optimization in a running campaign, cutting bad placements.

I don´t change other parameters in running campaigns and prefer to create new campaigns when I want to run other targeting to have different stats separated in my tracker so that it´s easier to compare.

---

This could be either the timezone as pushground suggested or there might be some discrepancy. This might be due to a wrong "per visit/click" price setup in Voluum or some visits are getting lost between propeller and voluum, which is quite normal too. Try to compare the total spend on propeller with total revenue at the affiliate network, those are the values that determine the final ROI.

---

- - - Updated - - -

so for me. A friend of mine who is successful in AM is helping me get started so I got the lander and offer from him. Which means I can tinker with the campaign itself. When you mean placements you mean the the Zones right? THanks for all these tips btw. Im soaking them up like a sponge

---

so if I setup everything at the same timezone then the stats would be good for every day then right? Would it be fine to do that? Propeller Ads the timezone is EST and you cant change it.

Whats normal practice here?

---

Ok, then you can try to optimize right away.

But be prepared that it can happen that you don´t get the same results as your friend.

Even when you run the same offer, use the same lander and run exactly the same traffic it´s still possible that you don´t receive same results.

Yes, placement = zone on Propeller Ads.

To be honest but I don´t really care about such stuff.

I just use my tracker to check campaigns performance.

Different trafficsources can have different time settings, on some you can change it and adjust it to your trackers timezone, on other TS you can´t change it.
I also don´t send conversion data back to the trafficsource when it´s not needed.

In the tracker everything connects anyway, all campaigns, all adspend as well as revenue so this is the most important data for me.

But one thing to keep in your mind, you will almost never have 100% accurate stats in your tracker because you always have trafficloss, sometimes more and sometimes less.

Revenue should be accurate in the tracker because it doesn´t happen much that conversions get lost when postback is set correctly.
On the other hand trafficloss from TS to tracker is rather common so when you want to get real cost data you should check trafficsource for it.

---

The key is to compare the same time frame on both the traffic source and the affiliate network.. and the tracker too. If thats not possible, you just need to consider the differences and factor them in. Generally speaking, it's hard to reach full accuracy in AM, there are always some clicks lost, some conversions get unreported etc ... so you just need to be aware of the differences and take them into consideration when doing any optimization.

---

Just want to say big thanks guys for taking the time to answer my questions. Def beer on me when we hopefully meet up one day.

I have a question about the order of things when you optimize.

Im looking at propeller ads and under dashboard can select the campaign. In which order do you cut stuff? Heres what it looks like to me. Do I just got left to right? Cut placements. then see what happens. Then cut the bad creatives? OS Version is all teh way to the right. In what order and timeframe would you recommend to cut stuff out?

---

Let me quote myself from my reply above

I set targeting like devices, OS and stuff when I create the campaign and don´t really change it in a running campaign.

And when you have to optimize by stuff like OS version then it´s mostly not worth it anyway.

About creatives, I test dfferent ones to see how they perform.

Mostly you will see that the one(s) with highest CTR will receive most traffic anyway.

Then you can also run a new campaign with the winning creative.

When there is a creative that didn´t receive much volume but is converting good for you you can also test it in a separate campaign where it doesn´t have to compete with other creatives from you that have higher CTR.

---

Thanks a lot for your reply twinaxe! Really appreciate it. I can see how its not a good idea to overoptimize as creatives and placements have such a huge influence on the other things.

---

Home > Paid Traffic Sources > Push Traffic