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Has PPS ever worked better than PPL for you? (9)

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I know people say that if you have "good" traffic that you should try PPS, but in my experience I have never made more money with PPS over PPL.

For example if you had a PPL offer that paid $3, and the same offer on PPS that paid $75, that means you'd have to convert a sale better than 1:25 to make more money with PPS.

In my experience I feel like this usually doesn't happen.

What has been your experience?

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As always, it depends.

However, there is no question risk levels go up the further you go down in the funnel until you get paid.

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With dating & paid traffic alone... no, I always returned to PPL after a while as it generally worked better for me compared to both PPL and PPS. I also liked the speed of optimization and the other positives that come with lower payout.

But, with different products, even in adult ... I was able to do better with revshare of PPS. For example some paid sites, video archives etc... On top of that, these products don't utilize the PPL model that frequently.

And with the right traffic type, I did well with PPS dating too. I used to run a small dating review website that worked very well with PPS... until google killed it. So with the right traffic, PPS can win over PPL for sure.

When talking about standard media buying and traffic from the tubes ... you're very likely to make more with PPL... at least such has been my personal experience.

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Thanks guys!

Yeah Im referring to buying traffic from tube sites for PPS. I feel like every campaign where I switched to the PPS version I have had worse results, even though the advertiser feedback was good on the PPL version.

I can see how PPS may work better on certain types of traffic ie search engine traffic or maybe on a review site, but I agree for regular tube traffic it seems to not be great in my experience.

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There is one interesting/weird thing with PPS vs PPL with these dating companies, I've experienced it with 4 different advertisers, so it's not some coincidence.

With PPL, they know the leads take some time to convert to sales and show their full value. So they will let you run for a while, even if the cost per paying member is like $120 or so. Eventually, they will kick you off the offer if the value wont go down, but for some time, they accept it.

While with PPS they are going to pay you something like $60-$80 unless you can deliver large volumes and that's it.

Times and times again, I've been allowed to promote offers with a final CPA that was higher than what they were paying on the PPS model. When this is the case, it's not really viable to go for PPS as you're simply going to make less.

NOTE: I'm just looking at what I wrote, it's a bit messy, do you understand what I mean? )

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Yes Matuloo that is exactly what I'm talking about.

I feel like advertisers know that even if they are paying you $60-80 for a sale, they know that even if you send $100-120 worth of PPL leads that they can make it up on the backend with rebills etc.

So from the affiliate standpoint PPS doesn't seem to make sense. Not to mention the higher degree of difficulty/budget required to make PPS work.

I feel like PPS pays you the equivalent of 20-25 PPL leads, while generally sales generally happen after 40-50 leads (just vague estimate).

So yeah I guess PPL for now then

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Yup, I don't know the exact numbers, but it seems to work that way.. from some reason, they are willing to risk more on the PPL model, even though it doesnt make much sense to me. Maybe there is something I don't know about, maybe they scrub the leads a bit...one way or another, it's also PPL for me with the bought tube traffic.

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PPS & Revshare works & gives higher ROI than just SOI & DOI. If you're not doing PPS then you're leaving money on the table.
But don't get me wrong and start throwing your money at bunch of PPS campaigns, Not all PPS offers convert well.

Let me put it this way:
- You start promoting an offer you like with SOI
- If it gets good CR (10% IMO) Then move ahead to DOI
- If DOI is giving good CR and you're making ROI then ask the advertiser/affiliate manager to get you a CC submit/Trial offer. That type of offer pays about $15 to $25 depending on GEO for getting a lead to submit CC for 1$ trial.
- Check how that goes and if you're making ROI then ask the advertiser about PPS or Lifetime RevShare deal.
- About 10 offers you try for SOI you will find 5-7 winning & move forward to DOI - Rinse & Repeat.
- At the end of testing period for 10 offers i'm 99% sure you will get a winning PPS offer that will make you serious money.

This is a long process & can get tricky & complicated. If you want our expert affiliate managers to help you along your journey then contact details are in my signature.

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$15-25 per CC trial in dating? In any solid GEO this would be way to low and there is like zero chance to make it work on tube traffic. There are GEOs where DOI payouts are like this.

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