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Starting over from XX to XXX in ZA (34)


03-14-2020 02:36 AM #1 mbluemoon (Member)
Starting over from XX to XXX in ZA

Hi stm!

After reading the forum and a lot of follow alongs, as I was working through Vortex's 40 day guide, I really regretted not doing a FA from day 1.

But I'm starting one now after hitting a plateau in my journey, hoping to work through this with you all.

So far I had broken even on Feb 29th, and stayed in the green from Mar 1st to today.

My stats today:




This is after starting over again to the most profitable day campaigns of the last two weeks. They performed best profit-wise with decent volume, before making a bunch of mistakes.

My goal is to scale campaign 165 currently on rough WL, the other two are on different WL for the same offer that need minimum attention.

Running in ZA
Payout for 169 and 171: 0.25
Payout for 165: 1.60

Looking forward to this. That's it for today.


03-14-2020 04:13 AM #2 s3ks3k (Senior Member)

Good stuff! Getting to breakeven is already quite challenging

Sent from my YAL-L21 using STM Forums mobile app


03-14-2020 06:51 PM #3 mbluemoon (Member)

Quote Originally Posted by s3ks3k View Post
Good stuff! Getting to breakeven is already quite challenging

Sent from my YAL-L21 using STM Forums mobile app
Thanks! I know what you mean, getting to my first green took 6 months then lost it, and then took 2 months to break even again. Very volatile.


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03-15-2020 06:02 PM #4 mbluemoon (Member)

Today's performance was in the red:




Compared placements with yesterday, there were less conversions from the same placements that were profitable. As I was updating costs, they were all higher from ts than in tracker. My guess is I've been out bid.

Raised bid by 1.0 around noon and the performance was the same after 2 hours. Stopped campaigns for the day, will start again tomorrow with a higher bid.


03-17-2020 01:57 AM #5 mbluemoon (Member)

Hey guys, another red day:




But monetizer helped finish the day at slightly over breakeven...

ROI improved compared to yesterdays performance but the placements weren't exactly doing as well as a green day.
Decided to take another look at green placements with 5+ conversions from this offer over the last year and rebuilt my WL. Once I separated them by EPC there were only a handful around 0.002 so I guess I didn't build a large enough WL. Restarted this offer with BL and WL placements at higher bid to keep searching.

After reading stickupkids post on dayparting, I set up the -45% ROI camp to test it out too.

Then I had set up new campaigns to test AM recommended SG offers.

That's it for today!


03-17-2020 11:28 PM #6 mbluemoon (Member)

I've been testing different offers today and it's a slight red in the end:




Testing SG now with some supermarket offers. The weird thing is that traffic volume is so low with open targeting. But trying higher bids than recommended.

Not much to report, other than getting more BL and WL placements for ZA and testing dayparting with high payout offers.
It doesn't sound like much but it feels better day to day with a plan that's slightly working or at least going somewhere.

That's it for today.


03-19-2020 12:23 AM #7 mbluemoon (Member)

Today's results:




$34 loss, not bad since my biggest loss is a campaign that's getting BL and WL placements. I realized that I probably didn't finish building a BL and WL in ZA so I'm spending more money to do that quickly.

Problem is it seems that the more placements you weed out the less volume there is and higher the bid. So what I assume is the answer to maintaining 5K impressions/day is to increase bid after each round of cuts.

Applied to more ZA offers on multiple networks today and will set them up these two days.

That's it for now!


03-19-2020 05:13 AM #8 affpayinggao (Veteran Member)

Following


03-21-2020 12:48 AM #9 mbluemoon (Member)

Good news today - tested 5 offers and one of them converted and had $5 profit in the morning, I gave more budget to test the whole day to determine if I need to daypart because conversions usually drop by end of day.



(-33.59) ...not bad

Even though it broke even at 18 conversions, I set the campaign to daypart at the best times.
Also grouped a WL by number of conversions (20+), seemed to work for this campaign.

Nothing to report for yesterday because I was getting stats. And tomorrow will test 3 more offers.

That's it for today.


03-22-2020 01:33 AM #10 mbluemoon (Member)

Today's stats:



Total loss: $29.04

All three offers I tested yesterday converted reasonably well. Now I have 4 medium payout offers on the same placements at the same bid range. I'll run another day to gather more data before deciding whether to cut any.

Also testing low and high bids for these offers to see if they convert better.

Still collecting data, still preparing new offers to test.
That's it for today!


03-22-2020 10:48 PM #11 mbluemoon (Member)

Hi everyone,

Unfortunately the results of my tests were all red today...



But monetizer did well:


Yesterday the SG offer I'm using to get placements turned a profit at the end of the day:


So in total, $18.57 loss for today.

I weighed whether to optimize the current offers or test new ones and I went with the rule of thumb to always test new offers, so I set up 5 more today to start at midnight.

That's all...


03-23-2020 11:49 PM #12 mbluemoon (Member)

today's stats:


It looks like most of my new campaigns didn't receive enough traffic to judge the offer properly, so I'm running 4/5 offers again. I've added a new offer to test SG.

With monetizer the loss isn't as big:

Total loss: -9.82

I wonder if the decreasing loss is a result of testing better offers with good placements...

That's all for this time.


03-26-2020 01:32 AM #13 mbluemoon (Member)

Stats for today:



-$5.00 roughly.

Some green is nice, lets me know I'm going in the right direction with cutting placements and testing offers.

The only thing on my mind is how do I cut placements in ZA even faster... it has a lot of volume, I'm cutting at 1.5X payout and running for almost the whole day. It doesn't help that I sleep through the first 8 hours when campaigns launch in ZA, however I'm not spending enough to warrant using the optimizer.

Oh well. Soon I'll be moving on to CC offers.

That's it for now.


04-02-2020 12:43 AM #14 mbluemoon (Member)

Yesterday I started testing a cc submit offer:



Total loss: -$17.84

It was on 3 WLs and 3 traffic sources. The offer seems inconsistent but I guess it's normal.

Today I'm running this campaign on a lower bid and 3 new cc submit offers.

That's all!


04-03-2020 10:55 PM #15 mbluemoon (Member)

Some good news, I woke up to a green day:



Total profit: $9.48, so close to XX again... I wasn't testing ES then I would've been $20 up

Decided to pause camp 222 and 223 since they've spent 1x payout.
Will keep running 214, 216 and 218.

My options are to scale the green camps, run more ZA cc offers, or lower bid and adjust targeting on 217 and 219.

I'll think about that tonight after I watch haikyuu...
That's it for today!


04-04-2020 10:07 AM #16 diplomat (Member)

Quote Originally Posted by mbluemoon View Post
Decided to pause camp 222 and 223 since they've spent 1x payout.
You may want to run a bit more.. I usually run ~3x with at least 3 different offers. Sometimes it takes a bit more testing to see if something actually works.

Good journey so far. Good luck!


04-04-2020 11:33 AM #17 iAmAttila (Veteran Member)

If you do the same thing you'll never make big money.

It's a good idea to build your own Push DB from running traffic on Propeller/ZP and then you can test tons of different things for nearly FREE, once u find what works, u only target that on paid push sources to buy more traffic like that to add to your own where u can send push whenever you want.


04-04-2020 02:14 PM #18 diplomat (Member)

Quote Originally Posted by iAmAttila View Post
If you do the same thing you'll never make big money.

It's a good idea to build your own Push DB from running traffic on Propeller/ZP and then you can test tons of different things for nearly FREE, once u find what works, u only target that on paid push sources to buy more traffic like that to add to your own where u can send push whenever you want.
This + you should always build a list of good performing sources across your campaigns. This will allow you to test better too because you already know that those sources convert well.
You can always ask from your traffic source about the best sources as well.. that way you don't need to spend a lot of money in the beginning. But I'd always suggest you build your own lists as well.


04-04-2020 08:35 PM #19 mbluemoon (Member)

Quote Originally Posted by diplomat View Post
You may want to run a bit more.. I usually run ~3x with at least 3 different offers. Sometimes it takes a bit more testing to see if something actually works.

Good journey so far. Good luck!
Thanks for the suggestion, I'm running on a strict WL so I'm confused. The CTR is lower than I normally expect for an offer to work too.
But I'm testing a lot and I have hope that it's the way to go.


04-04-2020 08:37 PM #20 mbluemoon (Member)

Quote Originally Posted by iAmAttila View Post
If you do the same thing you'll never make big money.

It's a good idea to build your own Push DB from running traffic on Propeller/ZP and then you can test tons of different things for nearly FREE, once u find what works, u only target that on paid push sources to buy more traffic like that to add to your own where u can send push whenever you want.
Hi attila, I'm just starting on this journey and completing the 40 day guide. I haven't even started learning about push because I want to master pop... honestly, I don't fully understand what you wrote but the day I start push I'll come back to this post.


04-04-2020 08:40 PM #21 mbluemoon (Member)

Quote Originally Posted by diplomat View Post
This + you should always build a list of good performing sources across your campaigns. This will allow you to test better too because you already know that those sources convert well.
You can always ask from your traffic source about the best sources as well.. that way you don't need to spend a lot of money in the beginning. But I'd always suggest you build your own lists as well.
Yeah, I spent a few thousand on ZA so I have some more WLs built to test. So far everything I'm testing is on WL.


04-04-2020 10:26 PM #22 mbluemoon (Member)

Stats for today:




Just breaking even. I cloned the most consistent campaign to test the other WL zones at low bids in order to scale. Will also be testing new offers tonight as well.

I'm moving at a slow pace because I want to understand the cause and effect of each action I take, and fully understand how to be successful at AM. Sorry to everyone who thinks I'm doing the same thing over and over again.

That's it!


04-05-2020 11:22 AM #23 diplomat (Member)

Quote Originally Posted by mbluemoon View Post
Thanks for the suggestion, I'm running on a strict WL so I'm confused. The CTR is lower than I normally expect for an offer to work too.
But I'm testing a lot and I have hope that it's the way to go.
It's normal for WL to go up and down as well. There are many reasons like the day of the week, the hour of the day, are there holidays or whatever etc. Also, the reason why I mentioned 3 offers is that sometimes offers have bad performance too. So if you have 3+ offers from 3+ advertisers (+ ideally 3+ different networks) then you can observe how different offers work too.. so if there's something wrong with the advertiser or network you will see it and can move traffic to some other offer.

If you see that your CR is not picking up again, update your creatives and maybe try some more offers.


04-05-2020 02:12 PM #24 mbluemoon (Member)

Stats for today:



Total profit: $42

I tested all my WL zones and it seems to have paid off. Some low volume but high CTR zones converted well, and I'll definitely be testing offers on these placements tonight.
The offers themselves seem to still be inconsistent so the low bid at best daypart hours really helped. I hope this performance continues tonight because Sundays have the worst ROIs out of the week.
@diplomat, I didn't know WL would have volatility too but it makes sense it would. As for the offers I totally understand your reasoning. I've tested almost all ZA sweeps, leadgen, and mobile content offers on CD. I've tested all the ZA sweeps on Mobidea, and other networks don't have too many. I've thought about giving up on ZA since it's been so difficult to crack and I've filtered through 95% of the traffic on propellerads, but I think I can scale with this result.

That's all for today.


04-05-2020 05:56 PM #25 diplomat (Member)

Sure, it's your money and you must manage it. If you feel like a geo is too challenging then you can always switch to something else. The more you test the better.


04-05-2020 11:56 PM #26 s3ks3k (Senior Member)

Congrats on the profit!

Yeah ZA can be tough to work with. I find other T1/T2 countries such as AU/NZ are much easier to worth with

Sent from my YAL-L21 using STM Forums mobile app


04-06-2020 01:56 AM #27 mbluemoon (Member)

Quote Originally Posted by s3ks3k View Post
Congrats on the profit!

Yeah ZA can be tough to work with. I find other T1/T2 countries such as AU/NZ are much easier to worth with

Sent from my YAL-L21 using STM Forums mobile app
Thanks man, I actually took a page from your book on scaling strategy. I hope you don't mind. What you said about making 15 campaigns when something's profitable really changed my way of thinking. Now I have around 20 campaigns testing different combinations of offers and zone groups.

I'm glad to hear that it gets easier!


04-06-2020 04:37 AM #28 s3ks3k (Senior Member)

Good to hear! But also be careful doing that because there is a risk that that the other campaigns may not do well at all and u can end up losing money on those.

Sent from my YAL-L21 using STM Forums mobile app


04-06-2020 10:06 PM #29 mbluemoon (Member)

Stats today:



Total loss: -$11.86

That includes testing on placements and different offers on a Sunday, thus the result could be much worse so I'm happy.

A late conversion for yesterday brought the total profit to $53.88 woohoo.

Today I signed up to two affiliate networks and got lists of converting offers by GEO and EPC. Will be testing and cutting this week.

That's all for now.


04-08-2020 12:57 PM #30 mbluemoon (Member)

Stats for today:



Total profit: $31.10

Still testing 2 offers in ZA so after cutting campaigns, profit may be higher.

Not much else to say, busy testing!

That's all!


05-06-2020 06:39 AM #31 Powerxat (Member)

Great read so far. I must ask, what's your lander strategy been like?


06-08-2020 01:48 PM #32 mbluemoon (Member)

It's been exactly 2 months since my last post, I'm surprised time flies. My campaigns haven't been idle though, and after reading through mr payne's FA and rereading 40 day guide I launched some new ones with some results.

Offer: woolworths, spar, pick n pay ($0.20)
GEO: ZA
Targeting: mobile, android OS, 3G, RON (based on a test on WL, mobile and android had most conversions and volume)
ts: propeller, adsterra, clickadu



Propeller had the most conversions, and asterra only approved and started running for 4 hours so I'll run it again to double check. Paused clickadu camp.

Based on this, I split the propeller campaign into 3 carriers: telkom, vodacom, and mtn since they got conversions and adjusted bid for each of them to right after first bend. Also searched for bot zones and excluded in camps, based on the rule: 40+ clicks, 0 lp clicks.


06-08-2020 03:56 PM #33 mbluemoon (Member)

Quote Originally Posted by Powerxat View Post
Great read so far. I must ask, what's your lander strategy been like?
Hey Powerxat, sorry I missed this for so long!

I find that box and quiz landers do well in ZA, I split test 2 or more landers when I had something that was converting more than 2 times. For the cc subs I was pretty lazy and only ran the best lander, slowly the CTR decreased due to lander blindness.

My landers have audio, a backbutton, favicon, usually a different image I found somewhere else (offer page for example), applied images to kraken.io, added css to index.html and modified jquery according to speed suggestions in 40 day guide. Since I change images and colors very frequently I don't minify the code. But everything else in the 40 day guide I applied, I don't have any programming background but it was simple to learn so it's fairly possible to do for everyone.

Then usually I take the best box, spinner, quiz landers and just google translate to test new GEOs quickly.

I hope that helps, let me know if I missed something you wanted to know.


06-08-2020 04:10 PM #34 mbluemoon (Member)

2nd post of the day,

Launched 4 campaigns following the haka guide by Twinaxe:
4 iphone offers ($0.35)
propellerads (2 CPA goal campaigns, LB, IL, mobile + android OS + 3G & WIFI + RON, bid 80%)
clickadu (2 smartCPA campaigns, BO, MM, mobile + android OS + 3G & WIFI + RON, bid 80%)

GEOs were recommended with some having carrier suggestions. Will compare tomorrow.

One last thing, don't know if it makes a difference but when I ran the ZA camps above in stat sig calculator, the propellerads camp had the lowest success rate despite having most volume. They're the same offer, should I still cut it or does the stat sig only matter for offers and landers not ts?

That's it for today!


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