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The next step and what to focus on! (16)

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Hi

After using Voluum DSP for a year, I need to move on.

Mainly been running clickbank offers on native.

I don't do blackhat and I don't do Facebook.


1. My goals are to get more traffic volume (very hard to optimise on limited volume).

2. Try and get more consistent ROAS. And focus on eCommerce and lead gen.

3. Have an edge.


I'm only a one man band and want to keep it that way.

So, should I stick with native and go direct (Taboola etc.) vs another DSP (The trade desk or Stackadapt etc)?

Or would it be better to try another traffic source altogether (mainly Google)?

And if Google, Google what? Display, Native, Shopping or Youtube?

What would your next step be and what would you focus on?


Or would it be none of the above?

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Offtopic, but would be actually cool to know what were your experiences with them and why you decided to move on.

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If you have already build confidence with native, I'd say exploring native ad networks directly while still running on VoluumDSP would help a lot on scaling.

Also, if google is fine with the offers you are running, maybe you can start by retargeting your native audience on google ads (recently posted the below guide that might help you with that), then shift to new camps on google.
https://stmforum.com/forum/showthrea...26%23128526%3B

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I have had nothing but a positive experience with Voluum DSP. Especially from my account manager.

I am not totally going to leave them, but would just like to be able to scale more.

After being with Voluum DSP for a year and spent over $100,000 with them I have been spoilt.

And am reluctant to try direct. Why?

Creative approval times are normally less than 30 mins, you can day part campaigns without any adverse affect on campaign performance.

Since you are bidding on a CPM basis there is no creative that doesn't get an even share of impressions.

Quite often when working direct one creative gets all the traffic regardless of whether it is the best converter or not.

You can target and optimise by so many more parameters than you can going direct.

For example:
Browser, browser version, os and os version, carrier, device brand, device model, connection type etc.

The only thing I would say is that some offers just don't work for me on a cpm basis.

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Thanks platinum I'll check out your thread on retargeting with Google Ads.

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Seems to me the logical thing would be to branch out into native directly, since that's the skillset and knowledge base you've already built. Why go learn something new from scratch? (unless you like the challenge of course!) If your goal is just to make more money and more consistent money, however, it seems to me that Taboola/Outbrain/Gemini/etc would be a logical progression Once Taboola and Outbrain merge that will be a 2.5 Billion per year business if I'm not mistaken... that suggests potential daily spend of 2 million in the US if it accounts for 30% of overall network spend, and 70k daily spend per geo in a bunch of different countries making up 1%, which is more than enough opportunity to find a niche and carve out some good consistent income If you've been mostly running Clickbank stuff (likely on Revc/MGID/maybe Outbrain) through the DSP, I think you'll be very pleasantly surprised at the volume you'll get access to going direct and running on the larger networks (especially Taboola).

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Hi,
I have been running RevContent in VoluumDSP for a while, not getting much traffic. That's because I don't increase the bids beyond 0.12$ CPM.

1. Is it safe to increase the bid? Upto how much level can we increase it?
2. What other networks are you running in VoluumDSP? And for what niches it is best to run?

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Before you jump ship to another source or type you really owe it yourself to test the same source on DSP vs direct. Especially if you've already spent 100k via DSP! I think you'll be surprised at the difference in scale.

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Thanks thedudeabides

You are right

I will stick with native and test going direct with Taboola or Outbrain (probably Taboola).

To be honest it scares me as from what people are saying the volume of traffic can be huge and I am so used to keeping everything under control in Voluum DSP.

I have the optimizer so that will help, but not sure how to go about it and still not spend crazy amounts of money testing?

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Sometimes I bid up as much as $2 to $3 per cpm or even more depending on the ad exchange and geo you are using.

But normally around the $0.50 to $1.50 mark.

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Don't overthink it; that's what your daily budget cap is for. Set bids high to start, wait for it cap, eg $250/day, hopefully you've got a few conversions by then.

Then lower bids by like 10%, and repeat each time it caps until you start pulling into break-even and profit.

If it's not working out or showing the potential; then it's really mainly down to two things; the offer is poor or the ads aren't getting high enough CTR.

The whole appeal of native is in its simplicity; you don't need all these fancy tools or 20 different variables to optimize by if you've got a handle on what makes for good offers and good ads. They're the icing on the cake; and not something you should be needing to make something work. The more things you have to cut the more it's indicative of a bad or just not strong enough offer. You'll figure it out as you go and what #s you need to hit but it'll be easier for you to see firsthand launching several campaigns and than worrying too much about getting everything perfect beforehand.

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thanks thedudeabides

Again what you say about adjusting or over optimizing is exactly what I've been thinking about lately. And basically it probably boils down to creatives or offer not being good enough.

I shall be careful about over using theoptimizer.

You also have mentioned several times that using the smart bid is the way to go.

Thanks

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Hi All

Regarding Native ad networks:

Can anyone tell me if pausing campaigns for day parting negatively affects campaign performance?


My Ad manager said..

" I also recommend against turning campaigns to pause and back to active. Your campaign will not succeed in this fashion - you accrue negative scores on your campaign when you pause it. These negative scores decrease your available scale. Our algorithm favours campaigns with consistency."

Is this fact or fiction?

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From my limited experience with native ads, it's really the case. If you pause and restart the campaigns again and again, the algo will not give you that much preference and the volumes will be low and unstable.

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I have notice a couple of people that have been running native campaigns for quite while.

And they are running all devices together in the same campaign and targeting several geo's in the same campaign.

Then after a while they drop the geo's that are not performing.

I suppose this helps to lower cpc's and increase ctr.

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Goodluck

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