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[ZorbasMedia] Traffic experiments (7)

03-11-2020 03:38 PM #1 zorbasmedia (Member)
[ZorbasMedia] Traffic experiments

Driving Facebook traffic to high-payout financial offers. Experiment by ZorbasMedia


Hi, guys! ZorbasMedia is launching a new special project where we are going to drive traffic from Facebook to high-payout financial offers (from $400 to $850 per conversion, which sounds great indeed).

We have decided to give this project a go because Facebook traffic is currently trending out there and affiliates/teams are always on the lookout for new opportunities to grow and diversify their risks.

The finance vertical was chosen for a good reason. It’s believed that when it comes to $600-payout offers you have to fork over a lot of money on tests, and so there is no place for an average affiliate in this business. We have decided to show how you can run these offers and secure a sustainably positive ROI in three months on the example of a run-of-the-mill affiliate (me).

A few words about my affiliate marketing background: I used to run pops and push, and so I have a clear understanding of what affiliate marketing is. However, I have never worked with Facebook and financial offers before. I have all the tools necessary to get started on Facebook: accounts, cards, a cloaker, spy tool MagicAdz, and anti-detect browser Indigo.

The process of driving traffic from Facebook is rather complicated as such, so this is just the minimum tool kit to get started.

So, what are we going to do

The project plan is to publish 10-12 articles and host two webinars in three months. Testing budget: $5-10K.

For this special project, we have decided to partner up with Media500 because:


I have chosen MagicAdz from all the spy tools out there because I did a little research on the best Facebook spy services beforehand and finally settled on Magic.

As I see it, this is the largest Facebook ad spy tool with extensive GEO coverage and cool features like filtering any ads by their verticals. You can also search the best converting offers at the moment and view all the ads linked to them.

We will run Tier 1 and Russian-speaking GEOs.

The project curators are Media500 affiliate managers Bully and Lady V who will give us detailed advice at each campaign management and optimization stage.

Before launching a campaign, I recommend you always discuss all the details with your affiliate manager because this is the person who has market expertise and a vested interest in your success.

This is an introductory article where I outline the concept behind the project and consult with my manager before launching my first campaigns.

I reached out to Bully, and here’s what he advised me to do:

First of all, I will explain the flow of how we work. Affiliates promote the offers and their goal is to generate leads who are then contacted by the call centers. When a lead makes his first purchase, the CPA is triggered and based on that, the affiliates get paid.

Once we have that figured out, the next step is choosing the GEOs, offers, and creatives, as well as making the ad and targeting the best audience. The good part is that we supply all the creatives that are required which is pretty much everything that is needed to run our offers. Affiliates use different sources to promote the offers and are guided by their account manager depending on their experience and traffic source.

The first step is to choose the best source for your offer and later choose together with your manager the best GEOs based on the recent + past results (database) from the network’s advanced tracking system.

Once we have the base we could get down to specifics.

You have chosen Facebook, which is a top source for our offers. The best targeting for FB is: desktop, news feed, age 35+, both genders.

Needless to say that you should use this time to warm up some FB accounts that will be your most important resource for this project.

After collecting and putting everything in one piece, share the result with your account manager and make the last minor adjustments. Then, the tech team will set the postbacks and pixels.

The best hours to send the traffic are 9-10 local GEO time.

Always update your AM before starting to send traffic so that he could follow the data from the beginning. Your AM’s biggest advantage is following and optimizing the traffic together with you, choosing the best creatives and focusing on them according to the data collected. What’s left is to keep going with the tools that were given to you by our team and as more traffic is sent the options to optimize will start to appear.
Source

03-11-2020 05:53 PM #2 iiabed8 (Member)

the smell of money - LOL ����
Golden thread

03-12-2020 11:22 AM #3 zorbasmedia (Member)
Make India Hard Again. Part 2: The First Test Results



Today, we are going to discuss how we picked up an offer and creatives and launched our first ad campaigns. We will also touch upon our first results.

Ad campaigns on trafficstarts.com

We created several ad campaigns based on a source type (PRIME, RON) and device (mobile and desktop traffic):


We didn’t set up advanced targeting options for tests. When the campaigns were already running, we made the following adjustments:


we decided to place ads only on two websites, namely xhamster.com and sexvid.xxx. Then, only xhamster.com was left (placement m.xhamster.com 2812)

Also, we tested out our hypothesis on dividing campaigns by sections (4 blocks) and time intervals (2 slots). Eventually, we had to abandon it, as the average CR turned out to be lower than that of a standard campaign. Another disadvantage of this option is that it is difficult to update the costs if you work with multiple campaigns and have to do everything manually. All our campaigns were CPM-based, and so we had to update the costs manually for each creative to get accurate data on the performance of each banner.

Choosing an offer

We picked up the following offers:


There is no need to save and then upload pre-landers and landing pages to your hosting, as the affiliate network allows you to create separate flows: first, you choose an offer, and then you pick up your pre-lander and landing. After that, you’ll get pre-lander and landing page links. You can add them either to a tracker as separate offers or to your ad campaign on an ad network.


I added the flows to Binom Tracker as separate offers:



It’s up to you to decide whether you are going to use a tracker for campaign optimization or not, but remember that:


The tests revealed that the MaxX offer performed the best:



Creatives

We used various approaches, but two of them proved to be the most effective:


​


The CTR of creatives varied from 0.3% to 1.3%. But at the end of the day, you should focus on the average cost per lead for each creative. Also, bear in mind that an ad network and a tracker display all the conversions you have generated. However, a considerable part of these gets sorted out by an advertiser, especially when it comes to GEO India. We will talk about this in more detail below.

First results

As for now, the stats are as follows:


I requested data on trash leads from Dr.Cash showing why they were filtered out. Turns out most of them were doubles:



People just left their applications several times in a row, which resulted in a high percentage of trash leads.

By the way, the offer didn’t accept traffic from some GEOs (15 Indian states were stopped). Unfortunately, the network does not allow you to blacklist states, and so I will have to deal with this challenge later on. I will probably collect the IPs of these states and disable them. Or I will send these IPs through a traffic back URL to some dating offer. If you have any ideas, please let me know.

As for the approval rate, it is far from great. Dr.cash claims that the average approval rate is 11.15%, but mine turned out to be lower. I tried time targeting and drove traffic from 11 pm to 3 am and then 25 hours a day, but it didn’t affect the approval rate. So, I’m going to change some IP settings and discuss the results in my next article.

Yes, the average ROI is approximately 0%. Hopefully, I will climb into the green soon.

The next step is to optimize and scale up my campaigns, as well as to split-test new creatives, offers, and landings. This will be the subject of my next article.

See you soon!

Source

03-14-2020 06:25 AM #4 s3ks3k (Senior Member)

Good stuff. I liked to see the case study even when it did not make any money.

The proceeds behind it is very valuable.

I am also curious what the optimization rules you used for these types of offers.

03-21-2020 08:33 AM #5 vortex (Senior Moderator)

@zorbasmedia Please be aware that posting affiliate links is against forum policy. I've removed them - please refrain from doing so in future posts. Thank you!



Amy

03-23-2020 05:21 PM #6 zorbasmedia (Member)
Make India Hard Again. Part 3: Improving Lead Quality



Today, I’m going to update you on what I was doing in the last couple of weeks.

Last time I wrote on this subject, my ROI was approximately 0% and it turned out that I had generated a high percentage of trash leads. Most of the time people were just submitting the same form several times in a row, while some leads came from regions where there is no delivery service available. The traffic was stopped for a week and a half, and so I didn’t spend much money on it.

So, here’s what I have been busy with recently.

1. In addition to Max X (17164), I decided to test out some new offers such as Hummer (18278) and MenXXXL (18382). I also put new pre-landers to a split test (two pages for each offer). The tests revealed that the most successful sales funnel was the 12011 pre-lander, the 10998 landing page, and the MenXXXL offer. As for the other offers, I had to stop them.

Landing 10197 for the Hummer 18278 offer.



Landing 10385 for the MenXXXL 18382 offer



2. Then, I tried to find out what IP address ranges are assigned to different Indian states. If there was a direct correlation between an IP address and GEO, I added such IPs to a blacklist. However, this is definitely not enough to solve the problem with stopped GEOs completely. Still, I managed to collect an extensive blacklist of IPs. Contact me if you want to get it.


3. Another thing I did was to redirect the traffic from these GEOs to a dating SmartLink (ProfitSocial – Adult SmartLink With Prelanders ProfitSocial). Overall, I generated 142 leads in March, but they brought me only $4.75 in payouts.

4. I added new creatives to my campaigns almost every other day. However, the ones that showed a great performance at the very start turned out to be the most effective (you can find them here).

Data for March:

Money spent: $146

Generated leads (tracker postback link): 479




Stats from Dr.Cash:

Income: $200

The average approval rate: 11.08%

Total leads: 566

Approved leads: 41




The overall ROI: 40.4%

What conclusions can I make?

  1. At the very onset of this project, I failed to account for the fact that there is no delivery available in some Indian states.
  2. The traffic source does not offer precise GEO targeting settings.
  3. Of all the offers that I tested, only one turned out to be profitable.


What I am going to do next is:

  1. scaling up;
  2. go on testing creatives and a couple of new offers.


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03-23-2020 05:29 PM #7 zorbasmedia (Member)
Driving Facebook traffic to high-payout financial offers. Experiment by ZorbasMedia.



Hi there! The third episode of our special project will be no less interesting than the previous ones because today I am going to outline the problems I ran across while launching my first Facebook campaigns.

Good things first though! A couple of weeks ago I attended the TES conference in Lisbon where I met with my colleagues from all over the world, took some time off, recharged and recovered from the long Russian winter. I am personally a big fan of TES Portugal, as it’s pretty warm there when the conference takes place, and the event itself is held by the ocean. All conference attendees have known each other for years, which gives the show a friendly atmosphere. Historically, the TES conference is marked by a huge presence of pure or partially adult companies. However, as is the case with any other event, you can always forge new business connections and get to know some insights, whether you are working with gambling, nutra, or adult dating offers. So, I strongly recommend you attend TES.
Now, let’s move on to something more concrete, as those who drive traffic from Facebook saw a lot of changes in the last couple of weeks.
Firstly, almost all Business Managers with a $350 limit disappeared from the market, and so it’s next to impossible now to buy an account at a reasonable price. Those BMs that were left don’t grant you the admin rights and you can’t drive decent traffic volumes as an employee.
I only see two possible way-outs here: account farming or purchasing super expensive BMs that will probably be unsuitable for work.

Guys, if some of you have come across such an issue, please write to me on Telegram and share your experience of coping with these troubles, what is it that you do, etc.

Account farming can be a viable alternative, but it can significantly increase operational costs and require a larger team and more complex business processes, so I’ll opt for it only as a last resort. But maybe I’m wrong? I will be very grateful if you share your opinion on this.
This episode was expected to cover my first campaign stats in detail. However, it turns out that this article will deal with my main pain points, as everything I launched got blocked and rejected.




In the next episode, I’ll shed some light on the reasons behind these bans. At a rough guess, the reasons are as follows:


So, I’m going to analyze the source code to find out why the accounts were barred from showing ads. It’s already more than clear for me that running high-payout offers is not an easy task.

I contacted Bully from Media500 and he told me that this failure most likely stems from the cloaker, trigger words or using bitcoin images. We decided to discuss such things together in the future, and the guys are ready to lend a helping hand to trusted affiliates as they have been involved in this vertical for a long time and know how everything works.

Also, a couple of weeks ago I attended a meetup hosted by Alfaleads, talked with some top affiliates and found out that high-payout offers are killing it right now, a lot of teams have already secured a very high ROI, but this information hasn’t gone public yet. It seems that this vertical is trending now. There has been a lot of talk at the meetup about how you can use apps and lead forms to drive traffic to high-payout offers and circumvent all possible obstacles. It’s an open secret that apps are widely used in gambling, dating, and sweepstake campaigns, but I’ve never heard anything about this before when it comes to our vertical.

My fellow affiliates, if you have ever worked with apps to promote such offers, please be sure to contact me on Telegram and share your experience with me to ramp up this project and bring more value to the community.

My gut feeling suggests that apps could be the best option of them all. Besides, Media500 is also interested in such traffic and I would like to work with it as well. I want to see how it converts, what the average LTV is and what ROI it can bring.
By the way, last week I attended the meetup hosted by PropellerAds where I met an affiliate who also works with this vertical. I told him about this project and that all my accounts had been disabled. He read my previous articles and gave his comment.

Hi, Stan!
As I read your articles, more and more questions arise. Why did you decide to spend $1 on running whitehat stuff? To increase your limit to 5 ad campaigns, I guess? If so, you don’t mention it anywhere.
Creatives featuring bitcoins don’t seem to be working (and this has nothing to do with manual moderation, as it takes effect only after you spend more than $500).
Only two of your creatives appeal to me:




Why has your account been disabled? Well, you should find out why your ads were banned in the first place (look for ad_review_feedback in the source code). Plus, it is possible that something went wrong with your cloaker.
Then, you should always test out new creative angles to reach audiences that are willing to make money online but prefer to stay away from all this bitcoin-related stuff.
The comment has been provided by Pavel, for which we are incredibly grateful.

Meanwhile, I’m warming up new accounts in the hope that Mark Zuckerberg and Affiliate Gods will take mercy on me this time. If you have any questions, be sure to contact me or the guys from Media500, LadyV and Bully.

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