Home > Paid Traffic Sources > Native

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Meet the New Ad Format - In-App Native Now in Zeropark! (12)

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Hi guys!

The Zeropark team has a surprise for you! We’ve partnered up with the top local marketplace app in the US - Letgo, to bring you premium mobile native placements.

What do you need to know about In-App Native in Letgo?

• It allows you to display ads to users with buying/selling intent, so it’s perfect for eCommerce.
• It’s a little expensive but the quality is insane.
• Available on Android phones/tablets (iOS coming soon!)
• Currently available GEOs: USA (CPM from $1) and Turkey (CPM from $0.1)
• Up to 2 billion impressions monthly

If you want to know more about the In-App Native Ad Format head to Zeropark documentation and if you want to start right away - 👉CLICK HERE 👈

Enjoy!
Magda

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How strict are platforms like this one? I guess they wont really allow some standard affiliate offers to run there, do you have some "list of allowed verticals" somewhere?

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Great news from Zeropark, can you please give more detail about type of apps that push will come from ?

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@matuloo

Currently we are still working on the Zeropark documentation regarding the guidelines for running In-App Native Letgo campaigns. We'll share them with anyone interested as soon as they're ready.

For now, I can redirect you to the official Letgo Community Guidelines - https://we.letgo.com/community-guidelines#child-0 - the ads appearing on the platform should generally be compliant with the platform's regulations.

If you have any doubts just message support@zeropark.com and they'll happily help you out.

Magda

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Hi @webmon!

Our In-app Native currently comes from Letgo only. We’re working on adding other ecommerce apps. Let me stress again that it’s not push, but native traffic.

Magda

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Hi guys! @matuloo

The In-app Native Letgo campaign guidelines are officially ready! You can find them under this link.

The Zeropark guidelines have been written in agreement with the Letgo Community Guidelines and they provide general rules and restrictions regarding the nature of the text, images and landing pages used in the promotional materials (ads).

All verticals are allowed, however, please look into the full document as there are certain limitations on the usage of aggressive and sexually suggestive content.

Thanks,
Magda

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Hi guys!

Have you seen our latest video tutorial? It’s a video guide on in-app native traffic campaigns in Zeropark. Watch it now and learn:

• step-by-step instructions
• platform tips
• suggested bids
• recommended targeting
• ad creative guidelines
• campaign approval process
• … and more!

Need some traffic insights? Contact our support team at support@zeropark.com for the latest data and kick off your campaigns to a great start!

Also, in case you missed something, here’s all you need to know about native in-app traffic gathered in one place:

1. Native in-app traffic now available in Zeropark → [LINK]
2. Native in-app traffic documentation → [LINK]
3. Native in-app traffic policy guidelines → [LINK]
4. Native in-app traffic video tutorial → [LINK]
5. Blog article on native in-app advertising for e-commerce → [LINK]
6. Blog article on native in-app ad creatives → [LINK]

Thanks!
Magda

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Sounds too good to be true Could you share some results of eCommerce brands that are successfully using In-App Native?
And will ZeroPark add more Marketplaces than Letgo? Thanks

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Hi @benbol!

We’re definitely planning to add more marketplaces but it’s too early to share any details.

As for In-app Native, it’s quite popular not only among advertisers running e-commerce but also nutra and other verticals. We did have some brand campaigns with decent performance but unfortunately we cannot share the exact results due to privacy reasons.

Btw, if you’re looking to drive traffic to a brand website, we are also cooking up something else that may interest you DM us and I can tell you more.

Magda

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Hey guys,

Quick update from the Zeropark Development Team -> you can now crop images and icons for your Native In-App campaigns directly in Zeropark.

Hopefully this saves you a couple of minutes when setting up your campaigns

Enjoy!

Magda

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How is your In-App volume compared to push?

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@twinaxe

The in-app native volume amounts to about 2 billion impressions monthly while push has 1,3 billion monthly clicks available (with about 500 million of daily impressions available.)

It's hard to compare in-app native against push as they are so completely different and if it seems like the in-app volume is rather small just remember that we are constantly working on expanding our in-app native inventory so there is much more to come yet

Magda

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