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Is scaling even possible any more in adult? (19)

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These days I'm having a hard time scaling my adult campaigns, and sometimes I feel like Im approaching things wrong.

For example I often find myself with a campaign that makes say $50/day, and that might be say a 15-20% ROI.

But realistically a campaign with only 15-20% ROI is something you can't really scale, there's just not enough ROI to give up.

And in adult, you're not really going to have campaigns with high ROIs, so realistically is scaling even possible?

For example in the 15-20% ROI example, I can't really bid higher because that would eat up all my profits. And in terms of horizontally scaling, often the funnel only works particularly for that specific campaign/spot.

There is a TON of traffic in adult, but realistically how much of it is "usable" due to pricing?

And with regards to pricing, most of the time when I try to do a flat buy my pricing is worse as most places don't want to sell at a discount.

I guess instead of trying to scale these campaigns, maybe a better strategy is just trying to pick up a bunch of these "little wins" and try to get to a big profit number that way?

Curious to your thoughts on this subject as I feel adult is different in scaling in comparison to other verticals.

I think I blow up too much of my profits trying to scale, and maybe a better strategy would be to just accept that this funnel only works here, and to just try to find more like it.

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You need to test more sources.

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When I look at the campaigns we had running during the past 2 years, most of them were smaller. Sometimes we're able to hit a bigger one, for example when I'm able to make a big spot working on sources like trafficfactory, that can translate to more than $1000 in revenue (US geo) with a decent profit.

But most of the campaigns we have been running were under $100 profit per day, or just a bit over a $100.

I'm also having a problem to scale the lower ROI campaigns in a single spot, the higher bid makes it quite hard to be the top bidder. It requires a really strong campaign/funnel...

Sometimes its easier to run a lot of smaller campaigns, each of them making smaller profi... it can add up just nicely

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I think thats where Im at now.

Just trying to pile up a lot of small wins.

Thanks for the input

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Yup, try it

There is enough placements to run campaigns in ... different banner sizes, fotters VS headers etc... you know how that works. And there is no shortage of sites with high traffic in certain GEOs.

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Can I ask you guys if you still run dating campaigns on push? As I have similar feelings like you when I try to run on push - it's easier to find a few placements working well than hit big numbers with one funnel / country.

And that's what I do right now, looking for as much small / medium placements that are making some $$ every day.

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I do not run dating on push, it's just banner display for me.

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I'm a banner guy too... I've done some damage with push, but the constant quality problems with dating offers and push traffic kinda made me stop using this traffic type for dating.

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I am also facing the same issue. But I have got the tip from above conversation

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This thread turned out to be great, thanks!

You can also PM us or use and email in signature to get recommendations regarding adult <:

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Hey guys,

Thank you for this great discation

Thing is, aren't there people out there crashing it with adult?
I mean, I am not in this space (But I do want to tap into it)

We do FB and we're scaling like crazy.
From this thread, it seems like adult is not a place where you can scale.

Is that true?
Or is there something I'm missing here?

Thank you guys

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FB is huge and you target the whole audience in one source... it's all facebook right?

With adult, there are many networks, each with their own publishers etc... so it's way more scattered and even when you manage to use all the sources, the scale wont be the same. Then again, you might be running targeted FB campaigns with limited audience... It's really hard to compare this.

But anyways, what we've been talking about in this thread, was that with standard adult campaigns using offers from affiliate networks, it's hard to dominate the large placements, because the prices are too high. This might totally change if/when you own a high converting offer and can turn better ROI than us.

To put it simple, if you have a killer product and can afford to pay the bids, it's easy to spend $XX.XXX daily on adult traffic.

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Thank you for clarify it for me
And for your welcome (here: https://stmforum.com/forum/showthrea...-FB-to-adult-) )

I am about to set and run my first campaigns on adult traffic


Maybe I'll do a follow along to share this journey.

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Do it! And let me know in case you need some help

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@jabong82 @matuloo I heard from a dating affiliate network that they see the biggest volumes from native advertising like Taboola? Have you tried that traffic type?

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There is a lot of traffic in native, bigger part of it in mainstream, adult native networks are way smaller. And you are right, dating is heavily advertised on native, especially sites like "russian brides" etc... I focus on adult dating, so native isn't exactly my playground.

But feel free to try it! Just keep in mind that native requires a big budget to get started and your initial loses are pretty much guaranteed to be pretty high.

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Dating worked well in the past, working well right now, and will always work in future. Because men have infinite hornyness and they will always be looking for love (after corona passes away though). So you have to test different niche and offers, different affiliate networks and traffic sources to find a sweet spot. I think everyone has their sweet spots but to be honest, nobody will share. So gotta do own re-search, run small tests in bulk, quantity wins over quality while testing.

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May I ask if you are building a list and reblasting them or are you just using the ad > lander > offer sequence? Much thank you for your inputs.

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My default approach is the simple ad-LP-offer setup.

Of course I'm experimenting with different setups all the time, but the bulk of my campaigns is always about the simple approach.

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