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Whether to use a landing page or a funnel? (3)

03-07-2020 06:11 AM #1 wisdompower (Veteran Member)
Whether to use a landing page or a funnel?

Most of the campaigns here emphasize on landing pages - ripped from spy tool or modeled along high performing pages.
My basic knowledge of funnels is they are collection of landing pages. I have seen their use in promotion across different kinds of sales, including dropshipping and affiliate products. When exactly does one use them? Or prefer a funnel over a landing page and vice-versa?

03-07-2020 08:08 AM #2 stickupkid (Senior Moderator)
Whether to use a landing page or a funnel?

Its not a choice mate. Landing pages (part of the funnel) warm consumers up to become customers.

A funnel can be ad-prelander-offer
Or
Ad-prelander-lead submit-email sequence to a sale page etcetc. So the whole funnel are all the parts of your journey from view to eventual conversions and landing pages/prelanders could be part of it.

So yes you always see a “funnel”, some short some long, some direct sale, some take more steps for the eventual sale.

Tip: google it

03-07-2020 04:05 PM #3 wisdompower (Veteran Member)

Quote Originally Posted by stickupkid View Post
Its not a choice mate. Landing pages (part of the funnel) warm consumers up to become customers.

A funnel can be ad-prelander-offer
Or
Ad-prelander-lead submit-email sequence to a sale page etcetc. So the whole funnel are all the parts of your journey from view to eventual conversions and landing pages/prelanders could be part of it.

So yes you always see a “funnel”, some short some long, some direct sale, some take more steps for the eventual sale.

Tip: google it
Sure will Google. It has all the answers, but not sure it will be authentic information and I need to check the source.

Feel safe here on stm forum.

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