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About sweepstakes CTR! (10)


03-06-2020 10:01 AM #1 Youmi TD (Member)
About sweepstakes CTR!

Hi Guys!

Very exciting to post my first thread here! Learned a lot from you guys but i still need some help

I am a newbie trying to run CC submit FR sweeps. I tested with some prelanders (prize boxes, survey styles) and i entertered one problem: my CTR is very low! basically 1-3%, and sometimes one LP has 6-8% CTR but its because that LP are designed to no exit(users click on boxes and then there's a pop up to continue to offer page, no close button for the pop up).

I use push traffic btw.

So what is your average CTR mates?
Is my CTR normal?
Any other ways to improve CTR?


Thanks for your ideas in advance~


03-06-2020 02:37 PM #2 twinaxe (Senior Moderator)

It´s hard to say what´s normal and what not

But here you can see the CTR from some of my FR sweep campaigns.

As landers I used questionnaires, spin and win, gift box and prize envelope.



When you compare just the CTR then yours seem to be much lower.

But CTR also depends a bit where you buy traffic and what audience you target.

So what push traffic do you target for your campaigns, what subscriber freshness or user activity?

Older subscribers ow low activity for example can result in lower CTR.


03-08-2020 07:28 AM #3 Youmi TD (Member)

thanks for your point mate!
1. i am using propellerads, adcahs and zeropark so far, all push traffic. for audience to target, i guess there's no many choices like interest, age etc. only can be user activity high or low on propellerads right? so i just selected for all. maybe i need to go for hign user activity only.
2. for you CTR, are they designed to make CTR high? like auto redirecton after answering questions? or it's just to target some good sources and you get natural high CTR?
3. btw how is your CR? i mean, even though my CTR is low, after 2 or 3 days i can still get over 100 clicks or even 200 clicks, but no conversion. i use 2 advertisers' offers, they are converting sometimes, but from time to time it happens that there's no conversion at all for over 100 clicks, what should i do to fix it?


03-08-2020 12:24 PM #4 stickupkid (Senior Moderator)

Perhaps try lead gen sweeps instead of CC submits.


03-08-2020 01:49 PM #5 twinaxe (Senior Moderator)

1. maybe i need to go for hign user activity only.
Yep, could help

2. for you CTR, are they designed to make CTR high? like auto redirecton after answering questions? or it's just to target some good sources and you get natural high CTR?
Inever use auto redirect after the questions, at least there should be instructions for the user about what to do next.
When the instructions are on the last step of the lander the user gets redirected to the offer when he clicks the CTA.

But often I have a modal with instructions that the user needs to click as well.

3. btw how is your CR? i mean, even though my CTR is low, after 2 or 3 days i can still get over 100 clicks or even 200 clicks, but no conversion. i use 2 advertisers' offers, they are converting sometimes, but from time to time it happens that there's no conversion at all for over 100 clicks, what should i do to fix it?
CR and stuff also depends on offer and lander.

For example I had LPs with about 13%-14% CTR that only had 0.02% CR from TS to offer and about 1% or so CR from LP to offer.

But I also had LPs with only 4%-5% CTR that had 0.03% or so CR from TS to offer but therefor 6% or so CR from LP to offer.

Don´t try to find fixed numbers that work for all offer/lander/traffic combinations.

The numbers from the landers that I used and the offers that I run can be completely irrelevant when you run other offers and landers.


03-09-2020 09:02 AM #6 Youmi TD (Member)

i tried GB SOI once buddy, but advertiser not satisfied with my quality.


03-09-2020 09:08 AM #7 Youmi TD (Member)

great feedback mate! I see now there's no certain rule for CTR or CR, we should care how the how system works out
However, i still think i am doing something wroing there, since my CTR is like 50% lower than yours, and LP to Offer CR 70% lower thans yours.

1. For CTR: is this because i am at the rookie stage so my CTR is low? I mean during time, if i paused more low CTR sources and build more converting whitelists i will get higher CTR, is that how you get your CTR improving? or you got to such level by testing new designs of landers?

2. For CR: same with CTR, i just need to get more white/black list to improve the CR? or if it's my offer just too bad, because no matter how low the CTR is, at least i sent may clicks(so these clicks at least are over the CTR problem, these clicks are intersted in the offer already) and CR is just bad.


03-09-2020 09:19 AM #8 Youmi TD (Member)

btw i just found you only run S10 and i only run Iphone 11 pro...maybe android users just not that atracted to IOS prize? haha


03-09-2020 09:44 AM #9 stickupkid (Senior Moderator)

Quote Originally Posted by Youmi TD View Post
i tried GB SOI once buddy, but advertiser not satisfied with my quality.
Trying once will probably end up in a failed attempt indeed, try 10 times probably gives you better chance to succeed! CC submits are quite advanced offers which are less interesting for a newbie.


03-09-2020 10:30 AM #10 Youmi TD (Member)

thanks buddy~ i will!


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