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11 Conversions in 4 Days Without Optimization | -46% ROI | Is There A Potential? (11)

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Hi,


I have been running a casino CPL offer worth $8 per registration for 4 days now.


I am getting 11 conversions for 4 days but I'm still on a negative profit.


Here's a screenshot of my stats.





I haven't done any optimization yet.

I have a prelander too.



I have some questions.


1. Do you guys think this campaign has potential green days?


2. How do you optimize such campaign?










I have some casino campaigns that is profitable in the past.


Suddenly, my affiliate manager said that I can no longer promote the CPL offers worth $15 per registration because it requires a deposit.


That's why they didn't pay me. My conversions were declined.


I'm profitable even without doing some optimization.


After that story, I found an $8 per registration offer without the need of a deposit.


That's what I'm running in the past 4 days but still on negative profit.


I hope you guys can help a newbie out.


Thanks,
cyrus791

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I see quite a few green campaigns in there... what's the structure actually? Is it different traffic sources or you're targeting every placement with a separate campaign or why are there so many?

Anyways, since you mentioned that you've done no optimizations yet, there definitely is potential.

What type of traffic is this? Anything clicked like banners or push... if so, you can definitely test different ads.

You mention a prelander... did you test just one? There might be a lot of space for testing too.

The easiest test you can do is to pause the red placements/campaigns and try to run just those that show profit and possibly raise the bids for these to get more traffic.

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@matuloo thanks for taking the time to help. The traffic type is push notification ads. This one is from one traffic source. A push ads network. I'm targeting all devices, all OS, all browser, all browser language and all subscription period(days).

All targeting is in default. I also targeted Germany.

I simply duplicated the campaigns 50 times without doing optimization. That's why there is so many. I thought it might help getting a positive ROI but it didn't.

I have only used 1 creative for this campaign. Title, text and images are all the same in each campaigns. I just want to make my ad congruent with the lander and then the offer.

Regarding prelander, I have used one from a spy tool. I haven't tested different variations of the landing page. Only one.

Now I'm thinking to pause the campaigns with negative ROI. Thanks for the advice.

Do you recommend blacklisting sources to reduce the cost? I'm thinking about that but I don't know where should I start.

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Here are my results after pausing 43 campaigns out of 50. I just left the campaigns that are making ROI.




Conversions: 2

Cost: $66.56

Revenue: $16

Profit: -$50.56

ROI: -75%


I'm not sure if I can make this profitable.

Anyone can please give me an advice on how to optimize this going to ++ ROI?

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I'm sorry, my brain just exploded.

What is the reasoning behind duplicating 50 RON Push camps? All with the same creative, bid, etc.

It's all CPC, so it doesn't matter much to you, but I imagine the traffic source wouldn't be too happy about approving 50 identical camps.

As for optimization, at least try different bids in the duped camps.

And different creatives.

The common way to do push is to optimize while testing small first with only high activity (different bids, creatives, cut unprofitable zones), make that profitable, then scale to med, then low activity (if possible).

I'm definitely impressed with the volume you got from 50 push camps though, there might be something interesting there.

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I duplicated the campaign thinking that it might increase ROI but it did not.

The 50 duplicated campaigns were approved by the traffic source.

I will try different bids today for the source IDs/Zones with conversions that I collected and hopefully get conversions with these collected source IDs/Zones.

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You would typically duplicate a campaign and change the targeting settings such as Mobile+3G, Desktop Only, or change the bid, or even test out new creatives.

You will not see an increase in ROI simply by just duplicating it. If you are looking to receive more volume in your Push campaign, you should raise the bid.

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@s3ks3k thanks for the advice. I'm now testing different targeting according to your advice. Please see screenshot:


I got these data from my 3rd party tracker(BeMob).

I even created an excel sheet to know the numbers of people who use such device types, OS, Browser name, Mobile Carrier.

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I may have not explained it in detail...

What I mean is you should be testing your offer in a few campaigns. I usually start by targeting Mobile + WiFi traffic because it is the cheapest (this will be my test campaign). You may try Desktop, or Mobile + 3G combo as well.

Next I will weed out the non converting placements (zoneID). If performance is still good, I will scale by raising the bid (creating another campaign for this) or using another traffic source (creating another campaign for this as well).

From your screenshots you are creating a campaign for each browser. It is too targeted and it's unnecessary. Optimization begins with cutting placements, and then if you see a trend that iOS performs badly for example, then you will exclude this from your targeting.

You may review this information from Vortex's 40 day pop tutorial.

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I created campaigns with these targeting(Device Type, OS, Browser) because these are the working targeting according to my 3rd party tracker. I already have working ZoneIDs and I whitelisted those working ZoneIDs with custom targeting(it is very targeted) and I increase the bid to get traffic but I got 0 conversions for today.


Here's what I have for today.


I have 2772 visits, 2581 unique visits, 939 clicks and 294 Unique clicks. I'm getting good amount of traffic but there is no conversion for today. I'm getting good CTR which is 33.87% and Unique CTR which is 11.39%.



I'm thinking that the offer page that I'm promoting is not optimized and getting less than 1% conversion rate.




Maybe that's the reason why I got 0 conversions for today with testing different placements that are working. I'm not sure.

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I tried this approach too (duplicating campaigns) but I did like 3 dupes max... and the reason was to get more traffic for campaigns that already showed good performance. Starting with 50 and with exactly the same setup and ads doesn't make much sense, as was already mentioned above by the other guys.

You kinda started from the wrong end... you went for maximum traffic and didn't work on optimization at all. A better approach is to start with lower volume, test several ADs, LPs and offers and once you find something that shows solid performance, then focus on obtaining more volume.

For someone who is starting out, the offer payout is also a bit too high, you need to spend quite a few $$$ to reach some level of significance ... there are several campaigns in your list that barely spent 1x payout and that's not exactly enough to make any final decisions.

You really need to slow it down a bit, cut the amount of campaigns and try to focus on optimizing them a bit first.

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