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Is direct linking helpful for push traffic? (33)

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Is direct linking helpful for push traffic?

The obvious answer is "test"! Yet, push traffic networks I am working with emphasize the use of direct linking instead of LPs for push traffic. They say its been their experience it works best for push traffic. It makes perfect sense to test it out rather than go by anyone else's experience.

Anyways, what's your experience with direct linking plus push traffic?

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i tried yesterday 5 campaign to test one offer (direct linking), I think there's something wrong with my testing strategy!



I need some advices...

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Prelanders are needed 8 times out of 10.

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If the offer doesn’t come with a prelander, then you need to add a landing page. It helps on warming up the visitors as well as give you more data based on which you can optimize your campaigns.

If the offer comes with a prelander, then ask for the deep-link version then add your own landers.

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Great! So, if say I have - 50 per cent ROI with direct linking. For sure landers/prelanders will help. Any tips on how your product TheOptimizer.io would make things even better?

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Sure thing!

Let's assume you're running 10 campaigns at the same time. And for these campaigns you're targeting different countries and ad formats (e.g. Pop / Push traffic).
While targeting different countries, you will have to monitor your campaigns on different time zones from your resident one, which means that most probably, you will need to stay on top of your campaigns from early morning till late night hours.

Not to forget that if you're running pop and push traffic, you will have to monitor placements performance for each campaign individually.

Now you have two options:
- Option A: Stay on top of your campaigns 24/7 jumping from one campaign to another (which may lead to costly errors)
- Option B: Have an automated system monitor and take actions for you based on the thresholds and criteria you set.

If you're going for Option B, then you won't waste your time refreshing your traffic source and tracker stats every few minutes to block shitty placements, but instead you will have TheOptimizer take care of it on your behalf using simple, yet effective automatic optimization rules.

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@platinum Great! It looks like Option B is worth it. How do I set the automatic rules for effective optimization? The tool will have guides for the right kind of rules, so everything goes well? You'd say try it to know and it's a free trial. Yes, I am trying it ASAP. But still...

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Here's a replay to one of our webinars about creating rules

https://www.facebook.com/theoptimize...9679437644095/

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Cheers!

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It can work for certain situations but I wouldn´t call it helpful.

Helpful would be to use LPs to increase the performance of direct linked campaigns.

It´s also a bit different from vertical to vertical.

For example I had some COD campaigns where direct linking worked better than using a lander.
But that is rather an exception, in most cases using a lander is better.

When you use a lander you can prepare the user better for the offer, you can also tell a bit how to sign up/buy/whatever is needed to convert.

And you can use different angles to warm up different audiences for the offer.

About TheOptimizer, it´s a great tool to block placements or creatives and it´s very helpful when you work with many campaigns.

But you still need to test offers and landers yourself.

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Helpful indeed!

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@twinaxe

Most of the winning landers in Indian geo seem to lack the basic ingredients of a good lander like the call to action is small and way down the page, grammar errors, etc. I sometimes wonder, I can do a way better job without ripping the "winner" especially in this geo.

Every time I try to rip a landing page there are a few blocks:
Most winning landers connected to my offer seem to have sign up forms or photos of a different product. I understand I need to need to remove the product from the lander code, but is there a way to replace the sign up form so the entered values go to my advertiser? Or I replace it with my affiliate link, so there are clicks and they go to the direct link? And yes, the direct link page for my Indian offer is HORRIBLE.

Besides this the winning 'prelander' (lander)from spy tool is almost resembles the direct link, so I kinda wonder if it is worth all the effort.

I am learning javascript and everything necessary to help with this, but any tips before that would be helpful.

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I'm saying this for years, but lemme repeat myself again: use spytools as inspiration, it's not a go-to resource for creatives. Check what others are running, rip the most promising ones AND modify them at least a bit. Enhance copy, correct mistakes, mess with the colors, chanhe imagery... then test.

There is no point in re-inventing the wheel, so definitely check what others are running, get inspired, learn about the formats and layouts used ...but that's just the beginning Obviously, from time to time, you will find a very good LP or banner in the spytools, but you never know who you're copying from... it might be another newbie who tries to run an old creative, it might be a cloaked campaign that fooled the spytool.

To put it simple, if you feel like you can do better, definitely try that!

I second this, sometimes even 9 in 10

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@matuloo Helpful as always!

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What you describe there rather sounds like direct campaigns with no pre landers.

Just to avoid misunderstandings, just because you find something on Adplexity it doesn´t mean that these are pre landers.

Adplexity scrapes the campaigns flows and when it finds direct campaigns then of course it can´t grab a pre lander.

Then you see the direct offer pages on Adplexity instead of pre landers.

And from what you said (sign up forms and stuff) I could imagine that you see the offer pages itself there.

But even when you don´t find landers for exact the offer you are running you often can use similar landers, edit them a bit and then use them.

To be honest but for me it is

I do it a bit different, I first test the landers the way they are.

Mostly there is a reason why you see the same landers over and over again on spytools, because they work.
People spent tens or hundreds of thousands of Dollars already on some landers so they should be good to run.

So I just grab them, fix them, test them.

But maybe this is also due to my somewhat lazyness, I just don´t want to waste time and energy when it´s not needed.
Just because I grab a good lander from Adplexity or put work in a lander I got from there I still have no guarantee that it performs better than the original.

So I prefer to first test it and when it works and I have a winning campaign I can still do some changes to see if I can squeeze a bit more from it.

And to be honest, I have some landers that I got from Adplexity more than 3 years ago that I still use exactly as I downloaded them.

Absolutely correct, just downloading stuff without knowing what you do can do more damage than profit.

It´s always good to do some research about the people you want to download from.

Yes, and when you have a good idea just try it, you never know.
Even the best and longest running landers were invented at some point by someone.

Haha, would be great to know who came up with the rules lander for adult

I personally also tried to come up with very unique landers few times but they all sucked so I better stick with proven material

But it definitely can work wonders when you not just blindly copy everything you get but give it at least an own twist.

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I rip from spytools a lot too, but I rarely run stuff the way it is out there, without making any changes.

A small initial test? Sure, to get a benchmark performance, but then I start making changes

We all have out methods and approaches, that's the beauty of AM, we can all find our way

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Haha, I go with the lazier approach there.

When it works it works

But I guess it´s also a bit different depending on what you run.

For adult for example I would also make many more changes and test different girls and also change the pictures more regularly.
There it can make a real difference in performance but for sweeps for example it usually doesn´t change that much if I show a little bit different prize image there.
Or for casino, slot machine is slot machine, not much to change there.
VPN, AV, other CPI as well, few good working styles that just work for long time.

But it´s definitely an competitive advantage when you put some more work into that stuff that other affiliates.
And sometimes even a small change can have huge impact.

Exactly, just as every person is different the approaches and methods are different as well.

And it´s always nice to know how others are running their stuff.

I personally feel sometimes that I developed some kind of tunnel view about my workflow.
When you do these things for so long time and your flow and methods just work it´s easy to forget that there are many other good approaches as well and this a big killer for creativity.

It´s good to have some other opinions then from time to time to remind me that things can be done different.

That´s why I also like working with beginners.
When they didn´t develop their own style yet they often are not that deadlocked in their thinking and that can lead to some really nice input sometimes.

But I also think that it´s probably one of the biggest steps you have in AM when you switch from a beginner who just learns from others into a grown up affiliate where you start to develop a workflow and style that is working best for you based on your own experience

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Yup, the fact that I move in the adult space a lot definitely has a big impact on the things I do and why I do them like that.

I'm afraid I suffer from the same thing... it relates to the first quote I made in this post too, I often forget that not everyone is running adult, so I tend to look at things from an "adult" point of view And while there is a lot in common for most verticals, there are still specifics that we need to consider.

It's great to read about what others are doing and why, it helps us to put things into perspective

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@twinaxe @matuloo

I need to read this thread again and again several months into my campaigns to gain new insights. Thank you!

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When I started with AM in 2005 I didn´t know anything about such stuff so my formula to success was 100% my creativity and the will to succeed.

The longer I run the stuff the more I feel that I am somewhat stuck with what I do.
It´s not really bad because it works but the creativity and the hunger to test crazy and weird stuff isn´t that much given anymore.

Of course the internet also changed a good bit but back in the days the internet was for me like wild west and I just wanted to test and explore so many things.

Nowadays I have such feelings and ideas from time to time and that always reminds me of the fun and crazy early days.
And then I know that it´s good to revive the careless and excited affiliate child in me every now and then

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Hi @twinaxe

How should we go about doing research on the people we are trying to rip landers/creatives from? (for push especially)

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Quick and dirty rundown:

- Only check creatives that are running for few days already

- Sort by "received most volume" for the last 7 or 14 days

- Go to details page and check the redirect chain

- Try to find out tracking domain

- Search more from that advertiser

- Try to find the big players, people who run high volume in different Geos, people that have many campaigns on Adplexity

- Download from these guys and remember their tracking domain for future reserach

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Thanks alot for the answer @twinaxe. I often see spied push creatives which are supposed to be for CPI for example (your phone might be infected!) that lead to sweeps, dating offers etc.. or seeing a dating creative linking to sweeps, betting, etc...
How to deal with that while spying on competition?

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@twinaxe and did you mean to say by publisher instead of advertiser? so one would go searching for more ads from the same publisher on adplexity by searching for his tracking link.

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When it´s cloaked it´s cloaked.

I don´t waste more time on it then because it´s not worth it.

Also don´t get fooled by what you see when you check the redirect chain.

Can also happen that you get cloaked but Adplexity not.

Then you can still get the right LP although you see something else.

No, I mean advertiser.

An affiliate with it´s funnel is listed there as an advertiser

I could also say "search more from that affiliate" but I thought this could lead to confusion because there is no "By Affiliate" tab on Adplexity

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This can also be a redirect on behalf of the affiliate network or by the offer owner... you're out of the desired targeting so they redirect you to a fallback offer, but the funnel grabbed by the spytool might be the right one.

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Thank you for those steps. I think besides spying on landing pages and advertisers, we also need to pay attention to the publisher placement ID on each traffic network. Majority of publisher placements are bleeding cash but a few of them are doing very well.

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Oh yes, you are absolutely right.

Completely forgot to mention the obvious

To be honest but I never check the placements.

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@twinaxe @matuloo Thanks kings! But I see the domains themselves (and the LP when looking through the adplexity preview) different, so its not just different when i click on it.

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This would suggest that the funnel was cloaked and the spytool got fooled by it, so it grabbed the cloaked one. Or you're looking at a campaign ran by someone who doesn't understand AM at all and uses a random funnel... that happens too

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Haha, let's hope so. Given that you have seen my quirky ways.

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It's @johnaff

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Thank you!

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